Heineken Srbija

Heineken Srbija (Serbian: Хајнекен Србија / Hajneken Srbija) is a Serbian brewery based in Zaječar. It is owned by the Dutch brewing company Heineken International.

Heineken Srbija
Native name
Хајнекен Србија
Hajneken Srbija
Typed.o.o.
IndustryBeverages
Founded7 July 2007 (2007-07-07)
Headquarters
Železnička 2, Zaječar
,
Serbia
Area served
Serbia
Key people
Alexandros Daniilidis (Director)
ProductsBeers, soft drinks, vinegar and yeast
RevenueIncrease €85.46 million (2017)[1]
Increase €9.45 million (2017)[1]
Total assetsIncrease €74.77 million (2017)[2]
Total equityIncrease €33.66 million (2017)[2]
OwnerHeineken International (100%)
Number of employees
291 (2017)
Websitewww.heinekensrbija.rs
Footnotes / references
Business ID: 20309288
Tax ID: 105093995 [3]

History

The Dutch brewing company Heineken International entered the Serbian market in July 2007. Soon after entering the market, it purchased several breweries in Serbia and became one of the largest companies in the Serbian brewing market.

In December 2007, Heineken bought the Serbian brewery Rodić MB for an undisclosed amount.[4] At the time, Rodić MB with 282 employees had a total equity of 145 million euros and annual revenues of 18.5 million euros.[4] With the purchase, Heineken became the third-largest brewing company in Serbia, behind Apatin Brewery and Carlsberg Srbija.[4] After the acquisition, the company changed its name to "Heineken's Braurei MB".

In June 2008, Heineken bought 72% of shares of the Serbian brewing company "Efes Srbija", controlled by the Turkish Efes Pilsen. Efes Srbija had "Zaječar Brewery" and "Pančevo Brewery" in its ownership.[5] Following the acquisition, the company operated under name to "Ujedinjene srpske pivare" (United Breweries of Serbia) and later renamed to "Heineken Srbija".

Organization
Zaječar Brewery in 1905

Sponsorships

Heineken Srbija is the main sponsor of summer music festival Lovefest.

See also

References
  1. "БИЛАНС УСПЕХА (2017) - Heineken Srbija d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.
  2. "БИЛАНС СТАЊА (2017) - Heineken Srbija d.o.o." apr.gov.rs (in Serbian). Retrieved 10 October 2018.
  3. "Основни подаци о привредном друштву". apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
  4. "Hajneken kupio MB pivaru". b92.net (in Serbian). Beta. 7 December 2007. Retrieved 22 February 2018.
  5. L., M. (11 June 2008). ""Hajneken" kupuje pivare od "Efesa"". blic.rs (in Serbian). Retrieved 22 February 2018.


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