Helix Sleep

Helix Sleep is a privately held, U.S.-based, e-commerce brand platform, operating a portfolio of home goods brands. The company is headquartered in New York City. All mattresses and sofas are manufactured in the US, and the company ships product to the United States and Canada.

Helix Sleep
TypePrivate
IndustryMattresses
FoundedJanuary 5, 2015 (2015-01-05)
FoundersJerry Lin
Kristian von Rickenbach
Adam Tishman
HeadquartersNew York City, New York, U.S.
Area served
United States, Canada
ProductsMattresses
Websitehelixsleep.com

History

Helix Sleep was founded by Jerry Lin, Kristian von Rickenbach, and Adam Tishman in 2015.[1] The co-founders met at the University of Pennsylvania Wharton School MBA program. They bonded over the transition of moving to a new city and the struggles of buying a new mattress. They discovered that the mattress industry was broken, and they wanted to fix it.[2] On August 4, 2015, the Helix Sleep website was launched.[3] Prior to the launch, the company raised a seed round investment from angel investors.[2]

The company expanded its delivery service to reach customers in Canada in January 2016.[4]

Helix Sleep announced that it had to raise Series A funding in August 2016.[5] Investors included Double J Capital, Great Oaks VC, Simon Venture Group, WIT, Jonathan Klein, and Jess Itzler.[6]

The company launched the Birch by Helix brand in May 2019.[7] The Allform brand was launched in May 2020.[8]

Products

The Helix Sleep brand gives customers a questionnaire to learn about their height and weight, how they sleep, and how firm their mattresses usually are and uses that data to match users to the perfect mattress.[9]

See also

References
  1. "Interview with Adam Tishman, Co-Founder at Helix Sleep". Mattress Clarity. 2015-09-27. Retrieved 2018-10-29.
  2. "A new startup Helix Sleep will build a mattress customized for both you and your partner for under $1,000". Business Insider. Retrieved 2018-06-13.
  3. "A new startup Helix Sleep will build a mattress customized for both you and your partner for under $1,000". Business Insider. Retrieved 2016-06-09.
  4. Sleep, Helix. "Personalized Custom Mattress | Helix Sleep". www.helixsleep.com. Retrieved 2016-06-09.
  5. "Helix Sleep raises $7.4 million to sell made-to-order mattresses online".
  6. "Helix Sleep raises $7.4 million to sell made-to-order mattresses online – TechCrunch". techcrunch.com. Retrieved 2018-06-13.
  7. GmbH, finanzen net. "Helix Launches All-Natural Sleep Brand, Birch Living". markets.businessinsider.com. Retrieved 2021-02-03.
  8. "Helix Sleep Launches Allform, New Modular Sofa Brand". finance.yahoo.com. Retrieved 2021-02-03.
  9. "Helix Sleep Uses Your Personal Data To Create A $900 Custom Mattress | Fast Company". Fast Company. 2015-08-04. Retrieved 2017-10-16.
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