Hero (supermarket)

PT Hero Supermarket Tbk, commonly known as Hero, is a large retailer in Indonesia. It is a subsidiary of DFI Retail Group.

PT Hero Supermarket Tbk
FormerlyPT Hero Mini Supermarket (1971-1991)
TypePublic PT
IDX: HERO
IndustryRetail
Predecessor
Founded5 October 1971 (1971-10-05) in Jakarta, Indonesia
Founders
  • Muhammad Saleh Kurnia
  • Nurhayati
HeadquartersGraha Hero, Bintaro Jaya Sector 7,
South Tangerang, Banten
,
Indonesia
Brands
Number of employees
4,481 (2023) Edit this on Wikidata
ParentDFI Retail Group (88.6%)[lower-alpha 1] (1998—present)
Websitewww.herosupermarket.co.id
www.hero.co.id

Hero first opened in 1971, and now operates more than 700 locations in Indonesia, under six different brands. Hero operates hypermarkets and supermarkets under the Hero name, as well as Giant Ekspres and Ekstra. Hero also operates Guardian Healthy & Beauty Stores as well as IKEA stores,[1][2] and operated convenience stores under the Starmart name until 2016.

In 2021, Hero would retire the Giant brand from 31 July 2021. Some of the currently operated stores will be converted into Hero while 5 large-size Giant stores will be converted into IKEA stores;[3] as what had been done in 2019 when IKEA replaced a standalone Giant hypermarket in Sentul, Bogor, West Java.[4]

Slogan
  • Rumah Belanja Keluarga (Family Shopping House, 1987–1992)
  • Memberi lebih dari yang Anda bayarkan (Give more than you pay for, 1992–1997)
  • Kejutan Segar Setiap Hari (Fresh Surprise Every Day, 1997–2000)
  • Think Fresh. Shop Hero (2000–2005)
  • always my hero! (2005–2009)
  • The fresh food people (2009–present)

References
  1. As of 31 December 2019, 63.59% of all shares outstanding are owned by Mulgrave Corporation BV, and another 24.91% are owned by The Dairy Farm Company Limited. Both are wholly owned indirect subsidiaries of DFI Retail Group Holdings Limited.
  1. Desan, Jayanthi (17 December 2015). "CR Talk - Looking back and ahead". The Sun Daily. Retrieved 25 December 2015.
  2. "Hero to open more stores". The Jakarta Post. 19 June 2015. Retrieved 25 December 2015.
  3. Media, Kompas Cyber (2021-05-25). "Fokus Tiga Merek, HERO Tutup Seluruh Gerai Giant Akhir Juli Halaman all". KOMPAS.com (in Indonesian). Retrieved 2021-05-25.
  4. Liputan6.com (2019-11-28). "IKEA Sentul City Resmi Dibuka, Apa Bedanya dengan Alam Sutra?". liputan6.com (in Indonesian). Retrieved 2021-05-25.
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