IGA Supermarkets (Australia)

Independent Grocers of Australia[1][2] is an Australian chain of supermarkets. The IGA brand is owned by Australian conglomerate Metcash under their Food & Grocery division, but individual IGA stores are owned and operated independently.[3] Its main competitors are Aldi, Coles and Woolworths. IGA is the fourth largest supermarket chain in Australia, following Aldi overtaking Metcash in supermarket revenue.

Not to be confused with the American-owned Independent Grocers Alliance.
Independent Grocers of Australia
TypeSubsidiary
IndustryRetailer
Founded1988 (1988) (as Independent Grocers Alliance)
Headquarters
Macquarie Park, New South Wales
,
Australia
Key people
Scott Marshall
ProductsGroceries & general products
BrandsIGA Supermarkets
Supa IGA
IGA X-press
IGA Local Grocer
Foodland (SA)
RevenueIncrease A$14.12 billion (2017)
ParentMetcash
Websitehttp://www.iga.com.au

Markets

The IGA brand was introduced to Australia by Davids Holdings in 1988 when 10 stores became members of IGA. As of January 2020, there are over 1,400 IGA stores in Australia.[4]

A Supa IGA store in Mount Barker, Western Australia

There are a wide variety of stores under the IGA banner, from small convenience stores, mid sized supermarkets, large full service supermarkets and liquor stores. In 2019, it was reported that IGA had 7% of the grocery market in Australia.[5]

An IGA supermarket in Forest Hill, New South Wales

In 2018, IGA began a rebrand that repositioned the chain as a uniquely local option, scrapping the white colour and corrugated metal for dark grey, signwriting typography and handcrafted style icons.[6] As part of the rebrand their slogan "How the locals like it" was changed to "Where the locals matter".

Brands

IGA offers two Metcash store brand lines Black and Gold, a generic food and product brand and the higher quality Community Co., which links through with the IGA Community Chest program. These brands are available at IGA and other Metcash supplied independent supermarkets.

See also

References
  1. "Community Chest | IGA Supermarkets". IGA Australia. Retrieved 3 January 2021.
  2. "About IGA | IGA International". IGA International. Retrieved 10 June 2020.
  3. "About IGA | IGA Australia". IGA Australia. Retrieved 26 May 2016.
  4. "IGA Supermarkets | Independent Grocers of Australia". IGA Supermarkets.
  5. "Supermarkets are learning there is more to selling food than just price". ABC News. 29 November 2019. Retrieved 7 December 2019.
  6. "Interbrand brings consistency and localism to IGA rebrand". Transform. Retrieved 2 August 2021.
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