I Love You 3x a Day

I Love You 3x a Day (stylized onscreen as I ♥ You 3x a Day) is a 1988 Filipino fantasy comedy film co-written and directed by Mike Relon Makiling and starring Jimmy Santos in his first lead role. It also stars Carmi Martin, Nova Villa, Ruffa Gutierrez, Gelli de Belen, Cheenee de Leon, and Kampee De Leon. Produced by Viva Films, the film was released on November 9, 1988. Critic Lav Diaz gave the film a positive review, giving special praise to Santos for his unique comedic style in comparison to other Filipino comedians.

I Love You 3x a Day
Directed byMike Relon Makiling
Screenplay by
Story byJose Javier Reyes
Produced byRamon Salvador
Starring
CinematographyBen Lobo
Edited byRenato de Leon
Music byJaime Fabregas
Production
company
Release date
  • November 9, 1988 (1988-11-09)[2][3]
CountryPhilippines
Languages

Plot

Webster Shakespeare Cubangbang deludedly thinks he has mastered the English language, and his university dean decides to give him his diploma so that he does not return to college to bother his professors. Eventually, Webster ends up as an English teacher at Mababangloob High School, where he is subjected to ridicule and pranks by his students while falling for a fellow teacher named Grace. Out of frustration, he tries to jump off a bridge but is rescued by a fairy godmother, who helps him by granting him the ability to make and people come after him whenever he says the line "I love you three times a day".[1] His students later warm up to him, and he later helps them win a spelling bee. At the school's victory party, Webster finally confesses his love for Grace, but is mobbed by the entire school who hears him say the magic lines.

Cast

Annabelle Rama has an uncredited cameo in the film as Agnes' mother

Production

Background

Comedian and former basketball player Jimmy Santos began using the catchphrase "I love you three times a day" in the sitcom Dina.[1] By the late 1980s, the catchphrase became his signature line on television.[6]

Release

I Love You 3x a Day was released on November 9, 1988. Joey de Leon's daughter Cheenee de Leon and Dingdong Avanzado sang a duet together on Regal Family to promote the film.[7]

Critical response

Lav Diaz, writing for the Manila Standard, gave a positive review to I Love You 3x a Day, praising Jimmy Santos' unique style of comedy which involves a distinctive rambling use of the English language; he noted that in comparison to other Filipino comedians who also distort the English language, Santos' jokes and delivery are new.[1] Diaz also praised the decision to pair Santos with Carmi Martin, whom he called "one of the very sturdy promoters of the stupid revolution", and credited the success of the film's comedy to Rene Requiestas, Jimmy Fabregas, Nova Villa, and Paeng Giant in addition to Santos' performance. However, he criticized the group of Jigo Garcia, Kimpee de Leon and Dingdong Avanzado for being "soaked in corniness".[1]

References
  1. Diaz, Lav (November 16, 1988). "Klasikong Bondying". Manila Standard (in Filipino). Manila Standard News, Inc. p. 15. Retrieved September 2, 2020. At dagdag na init at hatak ang ipareha siya kay Carmi Martin, isa sa mga matitibay na tagapagsulong ng rebolusyong tanga.
  2. "Movie Guide". Manila Standard. Manila Standard News, Inc. November 9, 1988. p. 27. Retrieved September 2, 2020. Avenue...........I Love You 3x a Day
  3. "Movie Guide". Manila Standard. Manila Standard News, Inc. November 8, 1988. p. 26. Retrieved September 2, 2020. Avenue....................Hell Raiser
  4. Villanueva, Nena Z. (October 28, 1988). "Going places". Manila Standard. Manila Standard News, Inc. p. 25. Retrieved September 8, 2020. Added to the busy calender of this new comedianne is her movie with Jimmy Santos – I Love You Three Times a Day.
  5. Tan, Chinkee (November 7, 2019). "5 things you should never do when you have money". Tempo. Retrieved September 2, 2020. Thankful to the late Direk Mike Relon Makiling who gave me the break in the movie "I Love You 3x A Day" with Jimmy Santos.
  6. Japitana, Norma (August 23, 2010). "Packaging laughter". Philstar.com. Philstar Global Corp. Retrieved September 2, 2020.
  7. Mendoza, Meg (November 12, 1988). "An opportunity lost". Manila Standard. Manila Standard News, Inc. p. 24. Retrieved September 2, 2020.


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