Idhu Enna Maayam

Idhu Enna Maayam (transl. What magic is this?) is a 2015 Indian Tamil-language romantic comedy film written and directed by A. L. Vijay and produced by R. Sarathkumar, Raadhika and Listin Stephen under the production banner of Magic Frames. The film stars Vikram Prabhu and Keerthy Suresh, while Kavya Shetty essays a supporting role.[1] Navdeep has a cameo appearance in this film. G. V. Prakash Kumar composes the film's music. Production began for the film in August 2014 and released in July 2015. This film marked the Tamil debut of Keerthy Suresh.

Idu Enna Maayam
Theatrical release poster
Directed byA. L. Vijay
Written byA. L. Vijay
Produced by
Starring
CinematographyNirav Shah
Edited byAnthony
Music byG. V. Prakash Kumar
Production
companies
Release date
  • 31 July 2015 (2015-07-31)
CountryIndia
LanguageTamil

It is reported to be inspired by the 2010 South Korean film Cyrano Agency, itself based on Edmond Rostand's play Cyrano de Bergerac.[2]

Plot

Arun is a struggling theater artist. With the help of his friends, who are also struggling theater artists, he starts a website called UMT which helps men struggling in love successfully unite with the woman of their dreams with the help of theatrics. One day, UMT gets a rich client in the form of Santhosh, the owner of a real estate company. Santhosh is in love with a singer named Maya and offers ₹1,00,00,000 if Arun and his friends can help him win Maya's heart. Arun has second thoughts over the offer because Maya is his ex-girlfriend. They had broken up due to a serious misunderstanding between them. Though he still has feelings for Maya, he reluctantly agrees to help Santhosh. However, he foils all the plans to bring Santhosh and Maya together. A frustrated Santhosh then directly proposes to Maya, but she rejects him as she has still not forgotten Arun. In the end, it is revealed that Santhosh and Arun's friends knew about Arun's love for Maya, and with her help, they deliberately made all the plans to unite Santhosh and Maya fail so that Arun and Maya can get back together. Arun realizes his mistake and declares his love for Maya, thus rekindling their romance.

Cast

Production

The collaboration between the producers, director A. L. Vijay and Vikram Prabhu was first revealed in July 2014, when the director noted he had finished writing the script for a romantic film to be shot in Chennai.[3] In August 2014, Malayali actress Keerthi Suresh was brought in to play the female lead role, thus making her debut in Tamil films.[4] Kavya Shetty, who had previously featured in Kannada films, also joined the cast later that month and participated in a workshop to get into her character of a college girl in the flashback sequences.[5][6] The shoot subsequently began in Kochi and progressed across Kerala and Tamil Nadu in August 2014.[7]

The film progressed without a title until December 2014, when director Vijay revealed that the film would be titled as Idu Enna Maayam and a first look poster was released.[8]

Soundtrack
Idhu Enna Maayam
Soundtrack album by
G. V. Prakash Kumar
Released2015
GenreFeature film soundtrack
LanguageTamil
LabelSony Music
ProducerG. V. Prakash Kumar
G. V. Prakash Kumar chronology
Komban
(2015)		 Idhu Enna Maayam
(2015)		 Kaaval
(2015)

The music is composed by G. V. Prakash Kumar and all lyrics are by Na. Muthukumar except for first track by MC Vickey and declared a Hit by the Youngsters.

Track listing
No.TitleArtist(s)Length
1."High Voltage"MC Vickey 
2."Iravaaga Nee"G. V. Prakash Kumar & Saindhavi 
3."Machi Machi"Udit Narayan, Devan Ekambaram, Navin Iyer 
4."Irukkirai"G. V. Prakash Kumar, Harini 
5."Sutrum Boomi Maele"Shireen Shahana 
6."A Walk To Remember"Theme 

Reception

References
  1. "Keerthy Suresh – Movies, Biography, News, Age & Photos". BookMyShow. Archived from the original on 27 February 2021. Retrieved 2 October 2020.
  2. Rajasekar [@sekartweets] (1 August 2015). "So the drama concept in Idhu Enna Maayam is directly lifted from Korean movie Cyrano Agency" (Tweet) – via Twitter.
  3. "Director Vijay, Vikram Prabhu team up for the first time". The Times of India. Archived from the original on 16 July 2014. Retrieved 12 December 2014.
  4. "Keerthi Suresh is Vikram Prabhu's heroine". Sify. Archived from the original on 12 August 2014.
  5. "Kavya to join director Vijay's next film with Vikram Prabhu". The Times of India. Archived from the original on 29 August 2014. Retrieved 12 December 2014.
  6. "Kavya Shetty Thrilled About a L Vijay's Film". Archived from the original on 15 December 2014. Retrieved 12 December 2014.
  7. "Director Vijay gets busy with his Vikram Prabhu starrer". Archived from the original on 22 October 2014. Retrieved 12 December 2014.
  8. "Vijay's next titled Idhu Enna Mayam". The Times of India. Archived from the original on 27 January 2019. Retrieved 12 December 2014.
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