Iman (model)

While she was at university, Iman was discovered by American photographer Peter Beard, and moved to the United States to begin a modeling career.[7][14] Her first modeling assignment was for Vogue a year later in 1976. She soon appeared on the cover of some of the world's most prestigious magazines, establishing herself as a supermodel.[7]

With her long neck, slender figure, fine features, and copper-toned skin, Iman was an instant success in the fashion world, though she herself insists that her looks are merely typically Somali. She became a muse to many prominent designers, including Halston, Gianni Versace, Calvin Klein, Issey Miyake and Donna Karan.[11][15][16] She was a favourite of Yves Saint-Laurent, who once described her as his "dream woman".[17] Iman has worked with photographers including Helmut Newton, Richard Avedon, Irving Penn, and Annie Leibovitz.[15]

Iman credits the nurturing she received from various designers with having given her the confidence to succeed in an era when individuality was valued and model-muses were often an integral part of the creative process.[11] She is represented by TESS Management in London.[18]

After almost two decades of modeling, Iman started her own cosmetics firm in 1994, focusing on difficult-to-find shades for women.[19] Based on her years of experience mixing her own formulations for make-up artists to use on her, she was closely involved with the final product and also acted as the commercial face of the company.[11] Iman Cosmetics was a $25-million-a-year business by 2010. It is centered on $14.99 foundations in four formulations and 14 shades, and is among the top-selling foundation brands on Walgreens website.[11]

In early 2012, Iman signed fellow Somali designers Ayaan and Idyl Mohallim, founders of the Mataano fashion company, as brand ambassadors for her cosmetics line.[20] In late 2021, Iman released her signature fragrance, "Love Memoir". The color of the amber bottle is a nod to the sunsets she and her husband enjoyed. The shape of the bottle is a mimic of two stones, which references to a spiritual ritual where you place flat stones to guide people who come after you. The tradition is also connected to healing from grief. Iman has done this ritual around her and David's property.[21]

Due to her marketability and high profile, Iman was approached in 2007 by the CEO of the Home Shopping Network (HSN) to create a clothing design line. Inspired by her childhood in Egypt and modeling time with Halston, Iman's first collection introduced embroidered, one-size-fits-all caftans. Her collection on HSN is called Global Chic.[11]

Iman at the Metropolitan Opera opening night in 2006

Iman appeared in two episodes of Miami Vice, playing Dakotah in Back in the World (1985) and Lois Blyth in Love at First Sight (1988). She also had a guest role as Mrs. Montgomery on The Cosby Show (1985). In 1988, she appeared as Marie Babineaux in an episode of In the Heat of the Night.[22]

In the mid-2000s, Iman spent two years as the host of Bravo TV's fashion-themed show, Project Runway Canada. In November 2010, along with her friend and colleague, designer Isaac Mizrahi, Iman also began hosting the second season of The Fashion Show. Bravo started the series to replace its former hit Project Runway that has now moved to the Lifetime network.[11][23]

Iman first featured in the 1979 British film The Human Factor, and had a bit part in the 1985 Oscar-winning film Out of Africa starring Robert Redford and Meryl Streep. She then portrayed Nina Beka in the 1987 thriller No Way Out with Kevin Costner, and Hedy in the Michael Caine comedy Surrender the same year.

During her first year in Hollywood, in 1991, she worked on several film productions.[24] Among them were the Tim Hunter-directed Lies of the Twins and Star Trek VI: The Undiscovered Country, where she played a shapeshifting alien. In 1991, she appeared in The Linguini Incident opposite her then-fiancé David Bowie. She had a smaller part in the 1991 comedy House Party 2 and in the 1994 comedy/romance film Exit to Eden.[22]

Iman made a cameo appearance alongside her husband David Bowie in the 1999 Windows 9x and Dreamcast 3D adventure game, Omikron: The Nomad Soul, developed by the video game company, Quantic Dream. In the game, she appears as one of the numerous Omikronian citizens the player can "reincarnate" into.[25]

In addition to running her global beauty company, Iman is also actively involved in a number of charitable endeavors. Since September 2019, Iman has held the role of CARE's first-ever Global Advocate, where she works alongside CARE to support its mission to create a world where poverty has been overcome and all people live with dignity and security. She is also currently a spokesperson for the Keep a Child Alive program, and works closely with the Children's Defense Fund.[15] She also serves as an Ambassador for Save the Children, and has been active in raising awareness of their relief services in the greater East Africa region.[26] Additionally, Iman works with the Enough Project to end the global trade in conflict minerals. She played a key part in the public campaign against blood diamonds through her termination of her contract with the diamonds conglomerate De Beers over a conflict of ethics.[27][28]