InStore Audio Network

InStore Audio Network (ISAN), formerly InStore Broadcasting Network (IBN), was an American broadcasting company which provided in-store music, video content and audio advertising for delivery within supermarkets and drugstores.[1] At the time of its acquisition, the company was headquartered in Princeton, New Jersey.[2]

InStore Audio Network
TypePrivate
IndustryRetail Media
Founded1983
Defunct2022 (2022)
FateAcquired by Stingray Group, dissolved, brand retired
Headquarters13 Roszel Road, Princeton, New Jersey
ProductsDistribution of music & video
Number of employees
65
Websitewww.instoreaudionetwork.com

History

Founded in 1983 as POP Radio, ISAN was acquired by Heritage Media in 1990. The company was merged into Heritage subsidiary ActRadio, before Heritage was acquired by News America Marketing, a division of News Corporation, in 1997. Then known as the InStore Broadcasting Network, the company was spun off from News America Marketing in 2003, sold to Gary Seem and Jeff Shapiro. Its headquarters relocated from Salt Lake City to Princeton, New Jersey in 2014.[3]

ISAN was acquired by Stingray Group in January 2022.[4] The ISAN brand was phased out later that year, with the service rebranded as Stingray Advertising.[5]

System

InStore Audio Network's music programming is housed locally on a music server at each location, containing the music library, audio messages and ISAN's proprietary scheduling and delivery software.[6] This software enables each server to receive new audio ads and music playlists as often as necessary, transferred over the Internet.[7] The playlists dictate what will be played during the following week in that particular store so that every retail store can be customized with its own music and/or audio messages.[8][9]

Clients

ISAN claims to provide music and/or audio messages to over 22,000 supermarkets and pharmacies in the United States.[10] Its typically works with retailers who are national or regional in nature.[11] Included are stores owned by Ahold (including Giant Food Stores, Stop & Shop, Tops and Martin's), Albertsons (including Safeway and others), Kroger, Supervalu, Meijer, and Southeastern Grocers.[12][13]

Competitors

InStore Audio Network directly competes with the following companies:

References
  1. "Pop Radio Acquires Instore Broadcasting Network". AllAccess.com. 2012-06-04. Retrieved 2014-08-26.
  2. "CVS Continues Digital Audio Out-of-Home Messaging". Progressive Grocer. Retrieved 2023-04-24.
  3. Nerz, Edward. "InStore Audio Network Finds the Sound of Success". Community News. Retrieved 2023-04-24.
  4. "Stingray Completes Its InStore Purchase". Radio & Television Business Report. 2022-01-07.
  5. "A new beginning for ISAN". InStore Audio Network. Archived from the original on 2022-08-09.
  6. "Kroger launches digital signage / in-store TV network". Wirespring.com. 2005-08-22. Retrieved 2014-08-26.
  7. "Breaking News - ABC Entertainement [sic] Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger". TheFutonCritic.com. Retrieved 2014-08-26.
  8. "Duane Reade In-Store Video Ads Target NYC Media Buyers | News - Advertising Age". Adage.com. 2006-06-07. Retrieved 2014-08-26.
  9. "PrincetonInfo". PrincetonInfo. 2006-03-15. Retrieved 2014-08-26.
  10. "Gladstone Capital Corporation Invests $12.0 Million in InStore Audio Network - MCLEAN, Va., May 31, 2012 /PRNewswire/". Prnewswire.com. Retrieved 2014-08-26.
  11. Think Strategically - Xavier Gimbert. 2011-05-31. Retrieved 2014-08-26 – via Google Books.
  12. Cooper, Kent. "Bob Kasten Works Internationally in D.C. | Life After Congress : Roll Call Hill Life". Rollcall.com. Retrieved 2014-08-26.
  13. "Rite Aid Marketing Resources Tool Kit FY2019". Rite Aid. p. 13. Retrieved 2018-09-17.
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