Iretidayo Zaccheaus

Iretidayo Zaccheaus (born 30 June 1999) mononymously known as Ireti, is a British-Nigerian fashion entrepreneur. She is best known as the creator of Street Souk,[1] an urban fashion convention held in Lagos, Nigeria since 2018. Ireti also serves as the community manager at Metallic Inc, and the fashion curator for Our Homecoming music festival in affiliation with Street Souk.[2]

Ireti Zaccheaus
Born
Iretidayo Morenikeji Zaccheaus

30 June 1999
Lagos
Nationality Nigeria
CitizenshipNigerian
Alma mater
OccupationFashion entrepreneur
Years active2018–present
Known forStreet Souk
Parents
  • Teni Zaccheaus Sr. (father)
  • Yewande Zaccheaus (mother)
RelativesTeezee (Brother)

In 2020, CNN profiled Ireti as one of The young West Africans finding their voice through streetwear.[3] In 2022, Victoria and Albert Museum in collaboration with Nataal Magazine, profiled her as one of the new waves of streetwear coming out of Cape Town and Lagos.[4] On 22 February 2023, The Business of Fashion named Ireti as one of The Gatekeepers to Nigeria’s Fashion Market.[5]

Early life and education

Iretidayo Morenikeji Zaccheaus was born on 30 June 1999. She graduated from the University of Manchester in International Business Finance and Economics in 2020, with a Master’s degree in Marketing Strategy and Innovation at Cass Business School, London.[6] Ireti cited her brother Teezee, and her cousins as one of her earliest inspirations and love for streetwears.[7] In conversation with GUAP, Ireti cited her mom for inspiring her streetwear convention, after she attended her mom's fashion convention in Nigeria.[7]

Career

In 2018, Ireti founded Street Souk,[8] a streetwear convocation co-signed by Virgil Abloh.[9] In the same year, she served as the creative director for The Native limited edition jerseys in partnership with Nike. In 2022, Ireti was on the panel for LFW AW22.[10] On 11 August 2023, Ireti spoke on cross-cultural collaboration at Our Homecoming Festival Building Empowered Narratives Panel Talk.[11]

Personal life

Ireti is the Nigerian record executive Teezee sister.

References
  1. Seward, Mahoro. "Inside Street Souk, Lagos' leading streetwear convention". i-d.vice.com. Retrieved 25 August 2023.
  2. "Get Ready Fashionistas as Pan-African Fashion and Music Festival, Homecoming returns to Lagos | April 15th-17th". BellaNaija. 16 April 2022. Retrieved 26 August 2023.
  3. Obi, Ify (18 August 2020). "The young West Africans finding their voice through streetwear". CNN. Retrieved 25 August 2023.
  4. "Gen next: Africa Fashion · V&A". Victoria and Albert Museum. Retrieved 25 August 2023.
  5. Miller, Daniel-yaw (22 February 2023). "The Gatekeepers to Nigeria's Fashion Market". The Business of Fashion. Retrieved 25 August 2023.
  6. "Iretidayo Zaccheus is the founder of Street Souk, putting Africa's Streetwear fashion on a global scale". Businessday NG. 10 April 2021. Retrieved 25 August 2023.
  7. Rafael, Eyram (8 March 2023). "Meet Ireti: The Avatar Of Africa's Thriving Streetwear Scene". GUAP. Retrieved 25 August 2023.
  8. C.J., Nelson. "The Powerhouse Behind Nigeria's Biggest Streetwear Event - Okayplayer". www.okayafrica.com. Retrieved 25 August 2023.
  9. C.j, Nelson (9 January 2023). "Photos from Street Souk, the Lagos streetwear fair championing home talent". Dazed. Retrieved 25 August 2023.
  10. "LFW AW22". nataal.com. Retrieved 25 August 2023.
  11. Mayers, Kacion. "What went down at Lagos' Homecoming festival". Dazed. Retrieved 11 September 2023.
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