Street Souk

Street Souk is an annual fashion convention in Lagos, Nigeria, founded in 2018 by Iretidayo Zaccheaus, as a community to celebrate Africa's upcoming and most influential streetwear brands.[1] The convention is a melting pot for fashion, music, entertainment, and streetwear culture. It is one of Africa's largest streetwear conventions drawing considerable media attention internationally.[2][3]

Street Souk
StatusActive
GenreStreetwear
Date(s)December
FrequencyAnnual
Location(s)Lagos
CountryNigeria
Years active2018–present
FounderIretidayo Zaccheaus
Websitestreetsouk.com

History

Street Souk was founded in 2018 to bring together the best of streetwear culture in Nigeria. Its convention is supported by The NATIVE Networks, Jameson Irish Whiskey, First Bank of Nigeria, Pocket by Piggyvest, MTN Nigeria, Power Horse, TrybeOne and Eventful Limited.[2] Street Souk also serves as the official fashion curator for Our Homecoming music festival.[4][5] In 2022, Street Souk hosted its first pop-up event in London, to give African brands the opportunity to showcase their brands.[6] It has collaborated with local and international streetwear's including Off-White, Daily Paper, NBDA, Places + Faces, WafflesnCream, Vivendii and Motherlan.[7][8][9]

Editions

The 2018 inaugural event was hosted in Lagos and presented 40 designers with 1,500 attendees.[10][9] The 2019 sophomore event became groundbreaking for the festival and presented 60 designers including Mowalola Ogunlesi, Rahman Jago, and Yinka Ash.[11] In 2020, its third edition presented 80 streetwear brands includes WafflesnCream, Vivendii, FreeTheYouth, and 555 Opulence.[12]

In 2021, Street Souk presented 100 designers to celebrate upcoming and most influential streetwear brands.[13] In 2022, its fifth edition partnered with Pocket by Piggyvest, MTN Nigeria, Power Horse, and TrybeOne.[14][9] On 10 February 2023, Jameson Irish Whiskey and Iretidayo Zaccheaus celebrates the 5th anniversary of Street Souk fashion convention with a limited streetwear clothing brand.[15]

References
  1. "The Powerhouse Behind Nigeria's Biggest Streetwear Event - Okayplayer". www.okayafrica.com. Retrieved 26 August 2023.
  2. Nigeria, Guardian (15 December 2022). "Africa's largest streetwear convention 'STREET SOUK' returns to Lagos". The Guardian Nigeria News - Nigeria and World News. Retrieved 26 August 2023.
  3. Obi, Ify (18 August 2020). "The young West Africans finding their voice through streetwear". CNN. Retrieved 26 August 2023.
  4. "Get Ready Fashionistas as Pan-African Fashion and Music Festival, Homecoming returns to Lagos | April 15th-17th". BellaNaija. 16 April 2022. Retrieved 26 August 2023.
  5. "Polaris Bank promotes SMEs, sponsors 2021 Fashion Souk". Premium Times. Retrieved 26 August 2023.
  6. "Street Souk is the annual home for Nigerian Streetwear". MoreBranches. 16 January 2023. Retrieved 26 August 2023.
  7. Makinde, Tami (18 June 2021). "How NBDA successfully integrated into streetwear culture in Nigeria". The NATIVE. Retrieved 26 August 2023.
  8. "Street Souk and Off-White together to support the "young nigerian women"". Wait! Fashion. 24 December 2020. Retrieved 26 August 2023.
  9. "Photos from Street Souk, the Lagos streetwear fair championing home talent". Dazed. 9 January 2023. Retrieved 26 August 2023.
  10. "Shop the Best Nigerian Streetwear Brands at The Street Souk | Tuesday, December 18th". BellaNaija. 17 December 2018. Retrieved 26 August 2023.
  11. "See Highlights From Street Souk 2019". The Culture Custodian (Est. 2014.). 3 January 2020. Retrieved 26 August 2023.
  12. Godson, Betty (17 December 2020). "Street Souk: Shining Limelight On Nigerian Streetwear". Radr Africa. Retrieved 26 August 2023.
  13. Seward, Mahoro. "Inside Street Souk, Lagos' leading streetwear convention". i-d.vice.com. Retrieved 26 August 2023.
  14. Ajose, Kehinde (18 December 2022). "Streetwear convention holds in Lagos". Punch Newspapers. Retrieved 26 August 2023.
  15. "Street Souk 2022: Jameson Irish Whiskey & Ireti Zacchaeus Celebrate 5th Anniversary of Top Nigerian Street Style Convention". BellaNaija. 10 February 2023. Retrieved 26 August 2023.
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