J. McAdoo Keaton

James McAdoo Keaton (June 11, 1899 – July 10, 1968) was an American football, basketball, and track coach. He was the fourth head football coach at Howard Payne University in Brownwood, Texas, serving for eight seasons, from 1935 to 1942, and compiling a record of 53–19–8.[1] Keaton also served as the head basketball coach at Howard Payne from 1935 to 1943, tallying a mark of 95–64.

J. McAdoo Keaton
Keaton pictured in The Lasso 1936, Howard Payne yearbook
Biographical details
Born(1899-06-11)June 11, 1899
Tennessee, U.S.
DiedJuly 10, 1968(1968-07-10) (aged 69)
Dallas, Texas, U.S.
Playing career
Football
1920–1921Howard Payne
Position(s)Tackle
Coaching career (HC unless noted)
Football
1928–1934Howard Payne (line)
1935–1942Howard Payne
1945–?SMU (line)
Basketball
1935–1943Howard Payne
Track
?–1964SMU
Head coaching record
Overall53–19–8 (football)
95–64 (basketball)
Accomplishments and honors
Championships
Football
6 Texas Conference (1936–1938, 1940–1942)

Keaton was born in Tennessee and moved with his family at the age of five to Texas. He attended high school in Temple, Texas and played college football at Howard Payne. In 1945 Keaton joined the football coaching staff as line coach at Southern Methodist University (SMU). He later became track coach at SMU. Keaton died following a cerebral hemorrhage on July 10, 1968, at Baylor Hospital in Dallas, Texas.[2]

Head coaching record

Football
Year Team Overall ConferenceStanding Bowl/playoffs
Howard Payne Yellow Jackets (Texas Conference) (1935–1942)
1935 Howard Payne 5–2–33–1–33rd
1936 Howard Payne 7–2–15–0–11st
1937 Howard Payne 8–1–17–01st
1938 Howard Payne 7–3–16–0–1T–1st
1939 Howard Payne 5–4–14–2–14th
1940 Howard Payne 6–45–1T–1st
1941 Howard Payne 8–1–16–01st
1942 Howard Payne 7–24–01st
Howard Payne: 53–19–840–4–6
Total:53–19–8
      National championship         Conference title         Conference division title or championship game berth

References
  1. Howard Payne University coaching records Archived September 5, 2008, at the Wayback Machine
  2. "James McAdoo Keaton...Ex-SMU Coach Dies—Services Set for Former SMU Mentor". Lubbock Avalanche-Journal. Lubbock, Texas. Associated Press. July 11, 1968. p. 59. Retrieved July 20, 2018 – via Newspapers.com open access.
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