Jysk

Jysk A/S (Danish: [ˈjysk] YUHSK) is a Danish retail chain, selling household goods such as mattresses, furniture, and interior décor. Jysk is the largest Danish retailer operating internationally with over 3,100 stores in 51 countries.[1] Jysk (meaning "Jutlandic") was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979.[2] It is owned by the founder Lars Larsen's family through the holding company Lars Larsen Group which also owns wholly or partly the furniture chains ILVA , IDÉmøbler, IDdesign, Bolia.com, and Sengespecialisten.[3] The logo displays a goose, which has a historical thread to the brand.[4] Due to the Scandinavian design for its products, it is also called the Danish IKEA in a small format.[5]

Jysk store in Zagreb, Croatia
Jysk store in Hungary
Jysk store in Groningen, Netherlands
Jysk store in Sweden
Jysk store in Tårnby, Denmark
Jysk store in Norway
Jysk store in Lithuania
Jysk store in Riihimäki, Finland
Jysk store in Slovakia
Jysk store in Oulu, Finland
Jysk store in Dresden, Germany
Jysk in Pontefract, United Kingdom
Jysk A/S
TypePrivate
IndustryRetail
Founded2 April 1979 (2 April 1979) in Aarhus, Denmark
FounderLars Larsen
HeadquartersBrabrand, Denmark
Number of locations
3,100[1]
Area served
Europe (including Armenia, Azerbaijan, Georgia, Greenland), Tajikistan, Kuwait, United Arab Emirates, Thailand, Vietnam, Canada
Key people
Jacob Brunsborg (chairman)
RevenueIncrease4.3 billion (2021)[1]
Increase604 million (2021)[1]
Number of employees
28,400[1]
ParentLars Larsen Group
Websitejysk.com

History

1979-1989

On 2 April 1979, the world's first Jysk Sengetøjslager opened in Aarhus, Denmark, where it still operates today.[6]

In 1984, Jysk Sengetøjslager opened its first store outside the country - Dänisches Bettenlager in Germany; and the Jysk franchise also opened its first store in Greenland. In 1986, Jysk opened its first store in the Faroe Islands. In 1987, Jysk expanded to Iceland as "Rúmfatalagerinn" and opened a store in Kópavogur. In 1988, Jysk expanded to Norway as "Norsk Sengetøylager" and opened its first store in Stavanger.

1990-1999

In 1995, Jysk opened its first store in Finland.[7] In 1996: Jysk opened its first Canadian store in Coquitlam, British Columbia[8] In 1998, The company celebrated the opening its store number 500.

2000-2009

In 2000, Jysk opened its first store in Poland.[9] In 2001, The stores in Denmark, Sweden, Norway and Finland changed their name from Jysk Sengetøjslager, Jysk Bäddlager, Norsk Sengetøylager and Jysk Vuodevarasto to Jysk. In 2004, Jysk opened its first store in Hungary. In 2008, Jysk Nordic opened Northern Europe's largest warehouse in Uldum in Mid-Jutland. The warehouse now has an area of 64,000 m2.[10] In 2008, Jysk opened its first stores in the United Kingdom. Mansfield and Lincoln opened in April, then Blackburn and York opened in the summer.[11]

2010-2019

In 2010, Jysk was granted a royal warrant of appointment as a purveyor to the Queen of Denmark. Also in 2010, Jysk's staff magazine GO JYSK won several awards, as staff magazine 2010 in Denmark and as the second best staff magazine in Europe. In 2011, Jysk launched its own television channel on www.jysk.tv. In 2013, Jysk opened its first store in Yerevan, the capital city of Armenia. This marked the first Jysk store in the Caucasus.[12] In 2014–2015, Jysk opened a store in Mall Taman Anggrek and Pejaten Village in Jakarta, Indonesia.[13] Jysk continued to expand in Indonesia as the company opens four new stores at Margo City Depok, Kuningan City and Pluit Village in Jakarta, and Aeon Mall BSD City in Tangerang. In 2016, Jysk expanded by opening its first stores in Singapore at Tiong Bahru Plaza.[14] two stores in Belarus, its first store in Tajikistan,[12] and its first store in Tbilisi.[15] In 2017, it expanded further opening its third store in Minsk,[16] and the first in Brest.[17] and its first store in Kuwait.[18] In 2018, Jysk opened its first store in Dubai.[19] In 2019, Jysk opened its first store in Thailand.[20] and opened its first store in Baku.[21] and opened its 4th logistics hub in Bulgaria - DCB (Distribution Center Bozhurishte),[22] and Jysk opened its first store in the Republic of Ireland. Located in Naas it was the first of a planned 15[23] stores across the country. This was later upped to a planned 40 stores. Stores currently operate in Naas, Drogheda, Navan, Portlaoise, Thurles, Youghal, Little Island, Limerick, Sligo, and Santry (as of February 2022).[24]

Lars Larsen died 19 August 2019.[25]

2020-present

In 2020, Jysk opened its first store in Moscow.[26] The Austrian branch, formerly "Dänisches Bettenlager", was rebranded to "Jysk" in 2020[27] The German branch, formerly "Dänisches Bettenlager", rebranded to "Jysk" in 2021.[28] In Iceland Rúmfatalagerinn was rebranded to Jysk in 2023.[29]

Following the 2022 Russian invasion of Ukraine, which led to the temporary closure of the 13 stores in Russia,[30] JYSK has announced on 30 March that it will close their stores permanently and leave Russia completely.[31]

Stores

Jysk stores operate in a medium format with an average area of 1,300 m2 (14,000 sq ft).[32]

Jysk-stores are operating through the three entities Jysk Nordic, Dänisches Bettenlager, and Jysk-Franchise.[33] Jysk Nordic operates over 1,500 stores in 20 countries (including Scandinavia and Central and Eastern Europe). Dänisches Bettenlager operates over 1300 stores in Germany, Austria, Switzerland, Italy, France, Spain, and Portugal. The "Dänisches Bettenlager"-name was used for stores until 2020 in Austria and until 2021 in Germany, which is the largest market for Jysk, while the stores in Switzerland, Italy, France, Spain, and Portugal are operated under the name Jysk.

Jysk also includes franchises agreements around the world with over 200 stores in 25 countries (including Canada, Caucasus, Baltics, United Arab Emirates, Kuwait, Tajikistan, Thailand and Vietnam).

Geographic distribution

Number of the store by country as of 31 August 2021.[1]

Country Since Stores Entity
Germany 1984 958 Dänisches Bettenlager
Poland 2000 252 Jysk Nordic
Sweden 1991 134 Jysk Nordic
Denmark 1979 111 Jysk Nordic
Romania 2006 107 Jysk Nordic
Netherlands 2006 104 Jysk Nordic
Norway 1988 103 Jysk Nordic
Czech Republic 2003 98 Jysk Nordic
Finland 1995 91 Jysk Nordic
Austria 2000 90 Dänisches Bettenlager
Hungary 2005 89 Jysk Nordic
Spain 2009 110 Dänisches Bettenlager
Ukraine 2004 81 Jysk Nordic
Switzerland 2006 69 Dänisches Bettenlager
Italy 2009 66 Dänisches Bettenlager
Canada 1996 61 Jysk Franchise
France 2007 50 Dänisches Bettenlager
Slovakia 2006 50 Jysk Nordic
Croatia 2009 49 Jysk Nordic
Greece 2015 48 Jysk Nordic
Bulgaria 2005 42 Jysk Nordic
Serbia 2011 41 Jysk Nordic
Belgium 2017 41 Jysk Nordic
Bosnia and Herzegovina 2010 27 Jysk Nordic
Turkey 2023 2 Jysk Nordic
United Kingdom 2008 25 Jysk Nordic
Slovenia 2008 24 Jysk Nordic
Portugal 2010 16 Dänisches Bettenlager
Indonesia 2014 14 Jysk Franchise
Lithuania 2001 13 Jysk Franchise
Vietnam 2015 13 Jysk Franchise
Estonia 2002 12 Jysk Franchise
Latvia 2001 11 Jysk Franchise
Ireland 2019 12 Jysk Nordic
Belarus 2016 10 Jysk Franchise
Thailand 2018 10 Jysk Franchise
Moldova 2016 8 Jysk Franchise
Azerbaijan 2019 8 Jysk Franchise
Iceland 1987 7 Jysk Franchise
Kosovo 2004 7 Jysk Franchise
Greenland 1984 6 Jysk Franchise
Albania 2015 6 Jysk Franchise
Georgia 2016 6 Jysk Franchise
United Arab Emirates 2018 5 Jysk Franchise
North Macedonia 2008 4 Jysk Franchise
Montenegro 2015 3 Jysk Franchise
Kuwait 2017 3 Jysk Franchise
Malta 2016 2 Jysk Franchise
Tajikistan 2016 2 Jysk Franchise
Armenia 2013 2 Jysk Franchise
Faroe Islands 1986 1 Jysk Franchise

References

  1. "Annual Report 2020/21". ipapercms.dk. Retrieved 5 May 2022.
  2. "The founder | JYSK". www.jysk.com. Retrieved 2017-08-04.
  3. "About us". larslarsengroup.com. Retrieved 3 May 2022.
  4. "THE JYSK AND DBL LOGO". JYSK Blue Line. 15 June 2020. Retrieved 27 January 2021.
  5. "The 'Danish IKEA' has announced the location of its first Dublin store". lovindublin.com. Retrieved 8 July 2020.
  6. "The History of JYSK". Archived from the original on 24 April 2014. Retrieved 2 May 2015.
  7. "JYSK kasvatti myyntiä Suomessa" (in Finnish). 1 December 2016.
  8. "JYSK Announces 6 Canadian Stores for 2017". Retail Insider. 28 April 2017.
  9. "Informacje o JYSK". jysk.pl (in Polish). Retrieved 2019-11-24.
  10. "CASE STUDY JYSK". ssi-schaefer.com. Retrieved 27 November 2020.
  11. "WHAT IS JYSK?". jysk.ie. Retrieved 27 November 2020.
  12. "The History of JYSK GROUP". JYSK. Retrieved 5 September 2018.
  13. "Peresmian JYSK Store Indonesia, Foto 5 - Tribun Images". Tribunnews.com. Retrieved 2 May 2015.
  14. "List of Tiong Bahru Plaza's stores". AsiaMalls Management Pte Ltd. Retrieved 21 July 2016.
  15. "თბილისში სკანდინავიური ბრენდის JYSK GROUP პირველი მაღაზია გაიხსნა" [First store of Scandinavian brand Jysk opened in Tbilisi]. Business media Georgia (in Georgian). Tbilisi: Business Media Georgia. 2016-10-02. Retrieved 2021-07-28.
  16. JYSK opens in Belarus mynewdesk.com, retrieved November 27, 2020
  17. Jysk opening shop in Brest ctv.by, November 17, 2017, retrieved November 27, 2020
  18. JYSK Franchise opens in Kuwait mynewdesk.com, November 2, 2017, retrieved November 27, 2020
  19. In pictures: coolest new furniture store opens in Dubai expatmedia.net, January 7, 2019, retrieved November 27, 2020
  20. เปิดตัว “JYSK” แบรนด์เฟอร์นิเจอร์ระดับโลกจากสแกนดิเนเวียน พร้อมปักหมุดแฟล็กชิปสโตร์แห่งแรกในไทย prachachat.net, April 9, 2019, retrieved August 8, 2021
  21. JYSK opens the first store in Azerbaijan mynewdesk.com, May 22, 2019, retrieved November 27, 2020
  22. Jysk Officially Opened the Distribution Center in Bulgaria gojysk, September 20, 2019, retrieved November 27, 2020
  23. JYSK to open 40 stores in Ireland thinkbusiness.ie, January 6, 2020, retrieved November 27, 2020
  24. "Jysk says it takes four times longer to open Irish store than rest of Europe". The Irish Times.
  25. "Business Round-Up: Jysk founder dies aged 71 - the Post". Archived from the original on 2020-02-07. Retrieved 2019-08-20.
  26. JYSK Opens its First Store in Russia RetailSEE, June 12, 2020, retrieved November 25, 2020
  27. DÄNISCHES BETTENLAGER Austria is now officially named JYSK mynewdesk.com, October 01, 2020, retrieved November 25, 2020
  28. Seck, Mariama (2021-09-16). "JYSK. A new name for Dänisches Bettenlager". ndion. Retrieved 2021-09-28.
  29. Við erum núna Jysk Jysk.is, 4th of October 2023
  30. "Dear clients". jysk.ru. Retrieved 5 May 2022.
  31. "JYSK will permanently close in Russia". mynewsdesk.com. Retrieved 30 March 2022.
  32. "Danish home retailer Jysk plans 20 stores in Ireland". irishtimes.com. Retrieved 6 March 2019.
  33. "About JYSK". jysk.com. Retrieved 5 May 2022.
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