Jacksonville Giants

In 2010 owner Sholes stated that he hoped to avoid the fate of the Jam and other minor league basketball teams that have failed in Jacksonville with a more professional marketing strategy. He signed a contract with the city's major indoor venue, the Jacksonville Veterans Memorial Arena, to use for home games, and contracted with television and radio stations to broadcast games.[1][3] The Giants debuted on December 4, 2010, defeating the San Francisco Rumble 182–124.[4] They excelled on the court, going 23–0 in the regular season and advancing to the league playoffs, but were ultimately knocked out.[5] They claimed an average attendance of 2000 in their inaugural season.[6]

The Giants had their 2011–2012 opener on December 3, 2011, defeating the Gulf Coast Flash by 1 point on a buzzer beating 3-pointer by Shooting Guard Currye Todd on an inbound pass from former National Basketball Association player and 1992 US Dream Teamer Christian Laettner. Laettner joined the Giants for all 11 of their home games that season. The Giants played two home games at UNF Arena at the University of North Florida, and played the remaining nine at the Veterans Memorial Arena. The Giants won the 2012 ABA Championship, defeating the South Carolina Warriors 2–0 in a best-of-three series.[7]

Giants finished the season with a 29–1 regular season record and hosted the ABA Final Four tournament. Giants won second ABA Championship in a row, defeating the North Dallas Vandals, from whom they received their only loss of the regular season, 2–0 in a best-of-three series.

Giants finish season with 29–1 record for the second straight season and advanced through the playoffs to the ABA National Championship game for the third straight season. The Giants fell to the Shreveport-Bossier Mavericks 2–0 in a best-of-three series. The first game was lost in overtime and the second was lost on a botched inbound attempt that sealed the game for the Mavericks. The 2013–2014 season saw a lot of positives for the Giants as they broke the ABA Regular Season Attendance record with 8,345 fans in attendance on February 2.

Finishing the season with a 19–1 record the Giants head to the ABA Final Eight in Austin, TX. In Austin, TX the Jacksonville Giants go 3-0 defeating the Steel City Yellow Jackets (125-103), the DMV Warriors (111-102) and the Austin Bats (119-114) to claim the 2018 ABA National Championship title. With this title the Jacksonville Giants complete the three-peat making this their third championship in a row and their fifth overall championship for the city of Jacksonville.

The Jacksonville Giants finish the regular season with a 20–1 record and head to the ABA Final 8 in St. Louis, MO. The Giants take a 129–98 win over the Steel City Yellow Jackets in the first round of playoffs and advance to the semifinals. In the semifinals the Giants take on the Syracuse Stallions and are able to pull off a 149–129 win which advanced them to the 2019 ABA National Championship game. In the championship the Jacksonville Giants get a rematch with the South Florida Gold, the only team to defeat the Jacksonville Giants in the regular season. In the regular season the Gold took down the Giants with only a 5-point lead. In the title game the Jacksonville Giants were able to redeem themselves with a 116–112 win over the South Florida Gold to claim the 2019 title. The 2019 National Championship win makes it the 6th overall title for the Giants and the 4th in a row.

The 2019–2020 season marks the 10th Anniversary of the Jacksonville Giants conception.

Following elimination from the 2021–22 playoffs by the Steel City Yellow Jackets,[8] the Giants ceased operations.