James B. Longley

Longley, a graduate of Bowdoin College in Brunswick, Maine, resided in the cities of Lewiston and Auburn, Maine.

The owner of a successful insurance agency in Lewiston, Longley got his first opportunity in statewide politics when then-Governor Kenneth M. Curtis asked him to lead a state government commission called The Maine Management and Cost Survey Commission, which was intended to make government more efficient, and cut costs. After some initial reluctance, Longley accepted the position and pursued the job with vigor.[1]

Longley made several recommendations that were projected to save the state in excess of $24 million. One of his major proposals included restructuring the Maine university system, which he felt was grossly inefficient.[1] His work at the commission gave him a prominent statewide profile, something he decided to try to turn into an electoral mandate when Governor Curtis retired in 1974.

Longley had been a lifelong Democrat, but due to earning a maverick reputation acting in a non-partisan role on the cost-cutting commission and because he inadvertently missed the filing deadline for party candidates in the 1974 Maine gubernatorial election, he ran as an independent.[1] Some Maine observers believed he knew he would be unable to beat both former Edmund Muskie adviser George J. Mitchell and state Senator Joseph E. Brennan in a Democratic primary, causing him not to file with the party. He ran on the slogan "Think About It," a phrase he often used with insurance customers to get them to consider his products.[1] He had been endorsed by the Bangor Daily News.[2]

During his term as governor, Longley opposed legal efforts by the Penobscot and Passamaquoddy tribes to seek recovery of land. In 1977, Longley encouraged the Maine congressional delegation to introduce bills that would end Indian claims to property in Maine. The bills were eventually withdrawn. Longley's unwillingness to discuss a settlement with the Penobscot and Passamaquoddy delayed negotiations, which eventually resulted in the Joint Tribal Council of the Passamaquoddy Tribe v. Morton.[3]

Longley issued 118 vetoes in total as governor, a record that stood until Governor Paul LePage vetoed 624 bills.[4][5] Longley holds the record for having the most vetoes overridden by the Legislature in a single term (64).[6]

Longley is still notable in Maine politics for having a reputation for making off-the-cuff abrasive comments. He once referred to state legislators as "pimps". Other Maine governors who are seen as having a similar style are sometimes compared to Longley, such as LePage.[7]

Longley promised during his campaign that he would serve only one term, and did not run for re-election in 1978.

In 1949, Longley married the former Helen Angela Walsh, who died on September 13, 2005. They had five children, including former Republican U.S. Representative James B. Longley Jr. (born 1951). Longley died of cancer on August 16, 1980, and was interred at Mount Hope Cemetery in Lewiston.