Jolidon

Jolidon is a Romanian lingerie and swim suit manufacturer, founded in 1993 in Cluj-Napoca.

Jolidon
TypePrivate
IndustryApparel
Founded1993
Headquarters
Cluj-Napoca
,
Romania
Key people
Gabriel Cîrlig CEO
Revenue€80 million (2008)[1]
Number of employees
2000 (2012)
Websitewww.jolidon.com

In 1993, an entrepreneur, Gabriel Cîrlig, identifies on the Romanian market an after '89 two types of products that are necessary, but briefly represented, the lingerie and the swimsuits. After 27 years of activity, Jolidon products are exported especially to the European Union but also to America and Asia.

In 2000, the company founded Jolidon Hungary KFT in Budapest, then in 2001 Jolidon Italia SRL in Milano.

Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon.[2] As of March 2008, Jolidon operates 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary.[3] It also franchises 10 boutiques in France.[3]

Example of Jolidon blue undershirt with sleeves

In addition to these stores, Jolidon is also sold at Uplift Intimate Apparel in Carmel, Indiana, USA.

At the end of 2009, Jolidon's own network totaled 85 stores in Romania.[4]

Number of Employees:

Turnover:

  • 2011: 31.5 million euros[6]
  • 2009: 24.2 million euros[4]
  • 2008: 31.6 million euros[7]
  • 2007: 60 million euros[8]
  • 2011: 21 million euros[5]

History

In 1993, Gabriel Cîrlig, has found that the Romanian market of after 1989 is poor in two types of products, such as lingerie and bathing suits. The first tailory had 3-4 sewing machines – it was a minimum needed to work on lingerie.

In 1993-1994, it enters the Romanian market, especially in Transylvania.

In 1995-1998, it expands on the Romanian market, the objective was to become a leader. In 1998, branches are opened in Bucharest and Timișoara.[9]

In 2000 Jolidon established Jolidon Hungary KFT in Budapest, in 2001 Jolidon Italy SRL in Milano, and in 2003 Jolidon France SRL with the headquarters in Paris, and in 2004 Jolidon France opened the headquarters in Lyon.[10]

In 2004, Jolidon has purchased it main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with 60-year tradition in tailoring lingerie and swimwear and over 800 employees.

In 2006, Jolidon took over Flacăra, one of the largest garment factories in Romania, with 1,000 employees, who also owned the Falla brand, for the amount of 800,000 euros.[11] Later, the employees from Flacăra were moved to the Argos’s shed.

In 2007, Jolidon bought the majority stake of the Ineu Knitwear factory.

January 2009 represents the total success of the PRELUDE brand - a luxury brand from the Jolidon group's portfolio - by winning the Grand Jury Prize and the Specialist Audience Award at SIL 2009, within the event "Ultralingerie".[12]

In 2009, it expanded its business to Ireland and Finland and contracted clients in Dubai, Saudi Arabia, Qatar and South Korea.[4] Its products are exported throughout Europe: Italy, France, Hungary, Germany, Switzerland, Belgium, Slovenia, Croatia, Poland, Latvia, Austria, Cyprus, Malta, but also in America, Canada, Japan, South Africa, Lebanon, Israel or in Asia.

In 2011, Jolidon participates for the 14th time at the International Lingerie Show (SIL) Paris,[13] the most important event in the world of lingerie.

In 2012, Jolidon marks the 15th consecutive participation in SIL Paris,[14] in which he participates with the well-known names of the profile world. Jolidon estimates that it will return on profit this year, after three years of losses, and rely on an advance with 15% of turnover compared to last year, when it had a business of 90 million lei (about 21 million euros ).[5]

On June 5, 2012, Jolidon opens the largest store - shop.jolidon.ro,[15] thus making its debut in the online commerce environment.

References
  1. "Jolidon Cluj afaceri de 80 de milioane de euro in 2008". money.ro. Archived from the original on 2009-09-17.
  2. Doru Pop, Cristina Groza (2007-02-14). "Jolidon takes over 65 Infiore stores". Archived from the original on 2008-03-05. Retrieved 2008-03-20.
  3. Stoian, Cristina (2008-02-12). "Jolidon: Afacerile la nivel international devanseaza businessul local". Ziarul Financiar. Archived from the original on 2008-05-05. Retrieved 2008-03-18.
  4. "Gabriel Carlig a inchis cateva magazine Jolidon care nu aduceau profit", Ziarul financiar, retrieved January 15, 2020
  5. "Jolidon angajează 100 de oameni şi revine pe profit", Ziarul financiar, retrieved January 15, 2020
  6. "Miza pe export: Jolidon a arătat la Salonul de la Paris ce lenjerie s…", archive.ph, July 5, 2013, archived from the original on July 5, 2013, retrieved January 15, 2020}
  7. "Cum i-a prins Revolutia pe unii dintre cunoscutii antreprenori romani de acum", Ziarul financiar, retrieved January 15, 2020
  8. "Jolidon îşi deschide 30 de magazine în Franţa", archive.ph, July 6, 2013, archived from the original on July 6, 2013, retrieved January 15, 2020
  9. "Jolidon - Magazin Kapa A6", Eva City, retrieved January 15, 2020
  10. "PE HARTA JOLIDON", Business Magazin, June 5, 2007, retrieved January 15, 2020
  11. "Foaia Transilvana - Argos şi Jolidon au mari probleme financiare - în…", archive.ph, January 13, 2013, archived from the original on January 13, 2013, retrieved January 15, 2020
  12. "Fashion & Beauty - F&B News: Ultra Lingerie Paris cucerit de romani", archive.ph, July 5, 2013, archived from the original on July 5, 2013, retrieved January 20, 2020
  13. "Jolidon Toamnă/Iarnă 2010/2011, modelele de la Salonul de lenjerie Paris - TaBu", TaBu, February 5, 2010, retrieved January 20, 2020
  14. "Fashion & Beauty - Video Fashion: JOLIDON la SIL Paris 2012", archive.ph, July 6, 2013, archived from the original on July 6, 2013, retrieved January 20, 2020
  15. "Jolidon are shop online", archive.ph, July 6, 2013, archived from the original on July 5, 2013, retrieved January 20, 2020
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