Maxposure Media Group

Maxposure Media Group was incorporated in Coral Gables, Florida in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz studied.[7] Later that summer, Maxposure entered India with the incorporation of Maxposure Media Group (India) Pvt. Ltd. in New Delhi. In Fall of 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai.[8]

In addition to ANDpersand, Maxposure Media Group has launched various publications in different genres including AndMore (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency MaXcom;[9] online outsourcing division Maxposure Digital; and events division Equator.

In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine was the second contract publishing project for the company after Beyond Luxury.[10] and in October 2009, Maxposure Media Group launched the Indian edition of Italian hair & beauty magazine Estetica. It marked the magazine's 25th international edition.[11]

In June 2010, Maxposure Media Group acquired the license for the Indian edition of FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. Maxposure Media Group (India) released its first issue of FHM in August 2010 with Lisa Haydon on the cover.[12] FHM is the UK's largest men's lifestyle media brand.[13] In July 2010, it launched Touchdown and the Indian edition of Mercedes Magazine. The former is the official magazine of the Mumbai International Airport and published for GVK. Mercedes Magazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.[14] In September 2010, MaXposure acquired the rights to publish Elite Life for ICICI Prudential customers.[15]

in July 2011, MaXposure Media Group launched Diabetic Living, under license from Meredith Corporation.[16] Further in August 2011, Maxposure began publishing the in-flight magazine for Air India, India's oldest and largest airline. The publication rebranded as Shubh Yatra. It features editorial coverage in both English and Hindi[17] and reaches more than 2.5 million readers monthly.[18] The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.[3]

On July 1, 2011, the European media conglomerate Gruner + Jahr acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.[19][20][21]

During the Gruner + Jahr era, Maxposure added two Axis Bank magazines called Ascend and Homecoming,[22] City Walker for Select Citywalk,[23] Crossing Insights for Crossings Republik, Credai Times for Credai,[24] Nissan Magazine for Nissan Motor India Private Limited, Smart Trucking for Daimler India Commercial Vehicles,[25] Milestones for Ashok Leyland,[26] Watts Up! for Havells, Circle Magazine for Lifestyle Stores,[27] Pantaloons Magazine for Pantaloons Fashion & Retail,[28] Promenade for DLF Promenade,[29] Ambience for Ambience Malls,[30] FDCI Dailies for Fashion Design Council of India, Isuzu Travelogue for Isuzu Motors India[31] and India Perspective for the Ministry of External Affairs (India)[32][33]

On December 5, 2014, the founders bought back their stake from Gruner + Jahr for Rs 40 Crore.[34][35][36]