Jos Alukkas & Sons

Jos Alukkas group is Indian jewelry retailing group in Southern India. It is based in Thrissur, Kerala, India.[1] The group was bifurcated from the Thrissur-based group Alukkas Jewellery in 2001. The company has branches all over five states in the region.

Jos Alukkas

Type	Private
Industry	Retailing
Founder	Jos Alukkas
Headquarters	Jos Alukkas corporate office, Fathima Nagar, Aristo road, East Fort Thrissur, Kerala, India
Area served	South India
Key people	Jos Alukka-Chairman Varghese Alukka-Managing Director Paul J. Alukka-Managing Director John Alukka-Managing Director
Products	Jewellery
Number of employees	3500+
Parent	Alukkas Enterprises Pvt Ltd
Website	http://www.josalukkasonline.com/

Jos Alukkas, the Chairman of the group today, set the foundation for Jos Alukkas Jewellery in the year 1964. Over the last 55 plus year, the brand has grown from a small establishment in Kerala’s Thrissur district to a globally recognised and certified jewellery brand. Today, the Group is led by Chairman Jos Alukkas and the team of next generation Varghese Alukkas, Paul J. Alukkas and John Alukkas, who are the Managing Directors.[2]

In 2010, the group signed Tamil actor Vijay to be their brand ambassador for Kerala and Tamil Nadu[3] while Telugu actor Mahesh Babu endorses them in the state of Andhra Pradesh.[4][5] In 2021, the group signed actress Keerthy Suresh as its new brand ambassador.