Jun Ji-hyun

Jun first became well known as a commercial model and as a TV actress. Although she made her film debut in the little-watched White Valentine in 1999, it was not until later in the year when she was featured in a commercial for Samsung My Jet Printer that she became a popular sensation. The dancing and attitude expressed in the ad made her into an icon for Koreans in their late teens and early twenties.[11][12][13]

The following year, Jun made her first well-publicized film appearance in late 2000 with Il Mare, a handsomely shot melodrama set on Ganghwa Island.[14] The film did respectably well at the box office (despite opening on the same day as blockbuster Joint Security Area) and solidified her status as a star.[11] It was later remade in Hollywood under the title 'Lake House[15]' for the first time in a Korean film starring Sandra Bullock and Keanu Reeves.[16]

Jun's breakout film was comedy My Sassy Girl, a tale of a gullible college student and his slightly unhinged girlfriend. Jun's "sassy, loud, and domineering character while also embodying traits of a pure-hearted girl" ran contrary to gender norms in Asia.[17][18] The film became the highest grossing Korean comedy of all time in Korea and also spent two weeks at No. 1 in Hong Kong, launching Jun into pan-Asia stardom as one of the biggest Hallyu stars in the Chinese-language market.[19] The huge success of My Sassy Girl also solidified Jun's domestic popularity, and she was given the title of the "Nation's First Love".[20] Jun's growing popularity resulted in many companies requesting her endorsement.[21] She also won the Best Actress award at the 2002 Grand Bell Awards.

In 2003, Jun starred in the psychological thriller film The Uninvited, which was rather well received by critics but failed to catch on with viewers.[22][23] Throughout this time she was a constant presence in TV ads and on billboards in Korea and also in other Asian countries.[11][24][25]

She reunited with Kwak Jae-yong, the director of My Sassy Girl, in 2004, appearing as a policewoman in romantic comedy Windstruck.[26] However, viewers felt her role was too similar to My Sassy Girl.[17] There were also signs that her popularity had started to suffer because of overexposure in advertisements.[27][28] Nonetheless, Windstruck became the best-performing Korean film in Japan at the time, where My Sassy Girl was not as well known.[11][29][30] In a 2005 survey of influential movie producers, she was ranked among the top ten most bankable stars in Korea.[31]

Jun's next project Daisy teamed her with Jung Woo-sung (who frequently appeared together with her in Giordano and 2% Lotte Chilsung Water advertisements), and drew attention for its 100% location shooting in the Netherlands, and for using the Hong Kong director Andrew Lau (Infernal Affairs).[11][32][33]

At a promotional event for the film Blood: The Last Vampire in 2009.

In late 2006, it was announced that Jun would be making her long-predicted jump to Hollywood as the lead role in Blood: The Last Vampire.[34] She went through three months of hard training to play the sword-wielding martial arts heroine.[34] During the filming and promotions for the movie prior to its 2009 release,[35][36] she adopted the Westernized name Gianna Jun.[37] Jun then launched her own luxury jeans brand in 2008, named "Gianna by True Religion", her first celebrity line. She was reportedly involved in every stage of their production, from design to deciding on fit and wash and their decoration with accessories.[38]

For the film A Man Who Was Superman, Jun cut off her signature long silky hair to play a cynical documentary producer who meets an odd, Hawaiian-shirt-clad modern-day hero who battles urban apathy and preaches the virtues of lending a hand. Of initially feeling pressured at the opportunity to work with acclaimed actor Hwang Jung-min, she said, "Although luck was probably involved, I think it's destiny for an actor to 'meet' new work. On the first day I met him, I realized that I have much to learn from him, not only from his acting, but also as an individual."[39]

In 2010, she acted opposite Chinese actress Li Bingbing in the English-language film Snow Flower and the Secret Fan, based on Lisa See's bestselling novel of the same name, which was directed by Wayne Wang (The Joy Luck Club). The film, set in remote 19th-century China, features the lifelong friendship between two women, Lily and Snow Flower, and their imprisonment imposed by the strict cultural codes of conduct for women at that time.[40][41][42] She was photographed by Annie Leibovitz for the July issue of the American edition of Vogue, the first Korean actress to be included in the iconic fashion magazine.[43]

At Busan International Film Festival, 22 July 2012

As part of the star-studded cast of The Thieves, Jun was a scene stealer in Choi Dong-hoon's 2012 heist film about thieves from Korea and China who team up together to steal a diamond worth US$30 million, which is locked in a special room at a casino in Macau.[44][45][46] The Thieves became the second top-selling Korean film of all time.[47]

She next played a translator married to a North Korean intelligence agent in the 2013 spy thriller The Berlin File, and director Ryoo Seung-wan praised Jun's action scenes and her North Korean dialect.[48] Jun's success on the big screen reaffirmed her status as one of the top actresses in Korea, as well as being one of the biggest box office draw in chungmuro.[49]

14 years after Happy Together in 1999, Jun made her highly anticipated return to television in fantasy romance My Love from the Star,[50] opposite her The Thieves co-star Kim Soo-hyun.[51] Jun plays a present-day top actress who falls in love with an alien who landed on earth 400 years ago during the Joseon Dynasty, played by Kim. The series was a ratings success, sparking trends in fashion, make-up and restaurants.[52] Jun won the Daesang (or "Grand Prize"), the highest award for television, at the 2014 Baeksang Arts Awards and the 2014 SBS Drama Awards.[53][54] The drama reestablished Jun as a leader of the Hallyu, and she was given the President's Award at the Korean Popular Culture and Arts Awards.[55][56]

In 2015, she reunited with director Choi Dong-hoon for Assassination, an espionage action film set during the 1930s colonial era in which she played a sniper who assembles a squad of independence fighters to kill a Japanese army commander and a pro-Japanese Korean business tycoon.[57][58] The film was another box-office success for Choi and Jun; Assassination was the highest-grossing Korean film of the year as well as the seventh all-time highest-grossing film in Korean cinema history.[59] Jun was awarded Best Actress at the Grand Bell Awards and Max Movie Awards.[60][61]

In January 2016, Korean entertainment and media company CJ E&M acquired her agency Culture Depot.[62] The same year, Jun was ranked 8th on Forbes Korea Power Celebrity. It was her second consecutive year in the top 10, having been ranked 4th in 2015.[63][64][65]

In November 2016, Jun made her small-screen comeback in the SBS fantasy romance drama The Legend of the Blue Sea with Lee Min-ho, reuniting with My Love from the Star scriptwriter Park Ji-eun.[66] Jun ranked 9th on Gallup Korea's list of the 10 best actors of 2016, becoming the only woman to be included.[67]

In March 2020, Jun made a short appearance in the second season of the Netflix period zombie thriller Kingdom.[68][69] She was later confirmed to reprise her role and lead the series' sidequel Kingdom: Ashin of the North, alongside her Assassination co-star Park Byung-eun.[70] The Netflix special episode was released worldwide on July 23, 2021.[71][72]

In April 2020, Jun was confirmed to lead tvN mystery thriller drama Jirisan, written by Kingdom screenwriter Kim Eun-hee, opposite Ju Ji-hoon.[73] The series premiered on October 23, 2021.[74] Jun's 2021 projects marked her small-screen comeback after nearly 5 years of hiatus.

In May 2022, an official from Culture Depot said that her agency's contract expires in June 2022.[75] Later, in August Jun has signed with new agency, Ieum Hashtag.[76]

Jun along with six other Korean stars (Jung Woo-sung, Kim Sun-a, Jo In-sung, Ji Jin-hee, Cha Tae-hyun and Yang Jin-woo) sued the monthly movie magazine Screen in 2006 for commercially using their pictures without permission.[84] The Seoul Central District Court ruled in 2007 that the publisher must pay from ₩5 million to ₩15 million to each star for infringing on their publicity rights.[85]

In 2009, police discovered that Jun's cell phone had been illegally cloned. Seoul Metropolitan Police arrested a private detective, identified as Kim, who testified that it was ordered by SidusHQ (Jun's then agency of 13 years), for which he was paid ₩6.4 million in cash by the brother of the agency's founder and then CEO Jung Hoon-tak. Police said Jun's management company used the cloned phone to keep tabs on her in an attempt to exert control over all aspects of her life. SidusHQ denied the allegations.[86][87][88][89] Jung Hoon-tak was later cleared after police could not find any concrete evidence of his direct involvement.[90] Kim was sentenced to one year in prison for invasion of privacy, Jung's brother received suspended jail terms.[91][92] Because of the scandal, many expected her to leave once her contract expired, but she surprisingly extended her contract with SidusHQ for one more year. Then in 2011 she set up her own management agency, J&Co. Entertainment,[93] before moving to Culture Depot, an agency owned by a close friend, in 2012.[94]

In 2011, SidusHQ CEO Jung Hoon-tak was accused of illegally using Jun's bank account to pocket profits from a merger and acquisition. Jung allegedly made ₩200 million after purchasing a stake in the junior KOSDAQ-listed Stom E&F in 2009 with an account under Jun's name and announcing through a public filing several months later that he would buy Stom E&F. Jung and Stom E&F's former CEO Kwon Seung-shik were reported for gaining unfair profits by leaking information on the M&A beforehand. In an investigation by the Financial Supervisory Service, Jun testified that she was unaware of such an account existing under her name.[95] Jung issued a denial.[96]

In 2014, Jun donated ₩100 million to the Korean Red Cross Society for the victims of the Sewol ferry disaster.[97] She continued making donations of ₩100 million to the Hope Bridge Disaster Relief Association, to aid efforts for the COVID-19 pandemic in 2020, and to help victims of the wildfire that had started in Uljin, Gyeongbuk in 2022.[98][99]