K. Chakravarthy

His first Telugu film, Mooga Prema was released in 1971 ; It was his friend K.Chatterjee who was keeping faith in his talent and renamed him as "Chakravarthy" from "Apparao" so that he will do justice to the Royal category in his profession. Ultimately, his creativity soared to new heights with more than 5000 song compositions to his credit. Before this film, he composed background music for a Hindi movie, in the titles of which, his name was wrongly mentioned as Chakravarthi while it was actually Apparao then. Hence he decided to continue as Chakravarthy. Mooga Prema film was not a good hit at the box-office, Saradha (1973) gave him a good hit, but even after this film, he was not well recognized.

His initial association with Director "K. Raghavendra Rao" scoring hit music for his films "Jyothi (1976 film)", "Kalpana" could not fetch box office collections. Since 1979 film "Driver Ramudu" their association yielded numerous commercial hits both in terms of music and collections. "Raga" "Kalyani (raga)" was predominantly used owing to directors liking.

In 1977, Yamagola was released and this was the great turning point of his career. In this N. T. Rama Rao movie directed by T. Rama Rao ,he introduced a new trend with S. P. Balasubrahmanyam by making him sing with voice modulation close to the actor's voice.He composed "Aadave andaala surabhamini" song for movie Yamagola in "Raga" "Jaijaivanti" using his own style fast tempo making it a commercial success. With V. Madhusudhana Rao 1978 film Mallepoovu, he became an architect for musical extravaganza. He abstained from reproducing Dada's S. D. Burman tunes for the Hindi film Pyaasa, thus proving his mettle as an able composer and silencing critics from assigning him as a mass, commercial, and fast beat composer tag. His music score for the movie Khaidi (1983 film) provided much needed commercial break in the career for the actor Chiranjeevi and Director A. Kodandarami Reddy. His music for Neti Bharatam and Pratighatana proved vital for actress Vijayashanti stardom. He rendered nice popular compositions in Dasari Narayana Rao favourite ragas Shivaranjani and Bhupalam for the films Balipeetam, Premabhishekam (1981 film) and Srivari Muchatlu directed by him. Eventually, he contributed for Akkineni Nageswara Rao career growth as well. He composed music score for the film "Pasivadi Pranam" with electronic orchestration.

He very well knew about his limitations and excelled based on his intuitions and exemplary natural creativity. Critics agreed upon this, as he was hardly spending 30 minutes to compose a song. During the peak of his career, he was recording more than 5 songs per day and worked for 16 hrs each day. He realized his potential in folk music and intelligently blended it with classical ragas. He proved the fact that music is boundless and it is also mass entertainment, and not just pundits make any art worthy. He established unique style of his own. He was humble and down to earth and always respected and proclaimed K. V. Mahadevan as genius in contemporary musicians. He was composing music for him in the early days of his career, before 1970.

His main assistants, Krishna-Chakra duo remained loyal to him throughout his career, though once in a while they had their own scores. Raj-Koti duo assisted him for several years. M. M. Keeravani was also his assistant. He introduced several singers with talent to the industry. S. P. Sailaja with song "Nampalli tesan kadi raja lingo" from film "Erra Mallelu", Vandemataram Srinivas are notable singers introduced by him.

He was a dubbing artist and lent his voice in 600 movies. He also penned lyrics for a few songs. He was also a singer and acted in a few films. He was one of the main reasons why Ilaiyaraja couldn't dominate Tollywood in the 80s.[6]