KEZP

KEZP (104.3 FM, "104.3 The Bridge") is an American radio station broadcasting a Christian AC format. The station is licensed to Bunkie, Louisiana, and serves the Alexandria area. The station is currently owned by Stephens Media Group, through licensee SMG-Alexandria, LLC.[1] Its studios are located in Alexandria, Louisiana and its transmitter is in Lecompte, Louisiana.

KEZP

Bunkie, Louisiana
Broadcast area	Greater Alexandria
Frequency	104.3 MHz
Branding	104.3 The Bridge
Programming
Format	Christian AC
Ownership
Owner	Stephens Media Group (SMG-Alexandria, LLC)
Sister stations	KLAA-FM, KBKK, KEDG
History
First air date	1989
Former call signs	KRBG (1989–1991) KRBG-FM (1991)
Technical information
Facility ID	51078
Class	C3
ERP	19,200 watts
HAAT	114 meters (374 ft)
Transmitter coordinates	31°5′14.00″N 92°21′34.00″W
Links
Webcast	Listen Live
Website	1043thebridge.com

The station previously aired an oldies music format before moving to a classic hits format (as "104.3 The Tiger"), then to classic rock in 2005 and alternative rock (as "Red 104-3") on August 4, 2008.

KEZP dropped the alternative music format on January 17, 2011, in favor of a news/talk format, branded as "The Truth." KEZP had a brief stint as EZ Praise 104.3 after the death of their GM Kim Jones in February 2013. At midnight on June 21, EZ Praise turned into 104.3 The Bridge.

104.3 The Bridge features Dave and Katy in the morning and the syndicated Keep the Faith with Penny each evening.