KLDO-TV

KLDO-TV (channel 27) is a television station in Laredo, Texas, United States, affiliated with the Spanish-language Univision network. It is owned by Entravision Communications alongside two low-power, Class A stations: UniMás affiliate KETF-CD (channel 39) and Fox affiliate KXOF-CD (channel 31). The stations share studios on Loop 20 in Laredo, while KLDO-TV's transmitter is located in Ranchos Penitas West, Texas.

KLDO-TV
Channels
BrandingUnivision Laredo
Programming
Affiliations
Ownership
Owner
History
First air date
December 17, 1984 (1984-12-17)
Former call signs
KJTB (1984, CP)
Former channel number(s)
Analog: 27 (UHF, 1984–2009)
Call sign meaning
"Laredo"
Technical information[1]
Licensing authority
FCC
Facility ID51479
ERP150 kW
HAAT135 m (443 ft)
Transmitter coordinates27°39′54.9″N 99°36′31.4″W
Links
Public license information
Websitenoticiasya.com/laredo/

History

ABC affiliate

In the early 1980s, five applications were received to start a new TV station for Laredo, the city's third, on UHF channel 27. In December 1982, the Federal Communications Commission designated four of them for hearing, from K-RIO Broadcasting Company; Carlos Ortiz; Tierra del Sol Broadcasting Company, owner of KVEO-TV in Brownsville; and Panorama Broadcasting Company.[2] Ortiz, a pastor proposing to operate channel 27 as a Christian station, later dropped his proposal because of the multiple competing applications from secular groups; Oro Broadcasting Company was disqualified because its principal owner was not a United States citizen.[3]

As a result of a downturn in the regional economy, Tierra del Sol withdrew; Panorama then reimbursed K-RIO for its expenses in a settlement that paved the way for it to be granted the permit in April 1983.[4] A tower was erected in the parking lot of Laredo's Riverdrive Mall, where studios were set up.[5] Having been known as KJTB during construction, KLDO-TV signed on December 17, 1984, as an ABC affiliate; the affiliation had belonged to KGNS-TV. Laredo thus became among the last markets with three-network service. In addition to ABC programming, KLDO-TV produced local news under the title Laredo Eyewitness News.[6] In January 1987, KLDO became a secondary affiliate of Fox.[7]

Spanish-language programming

KLDO's logo prior to January 1, 2013

The station switched to Telemundo in October 1988, retaining select ABC programs including sports, Good Morning America,[8] and Nightline. The move coincided with Panorama signing a management agreement with Francisco Javier Sánchez Campuzano, the president of Mexico City-based Grupo Siete, which at the time owned several radio stations in Nuevo Laredo.[9][10] The switch to primarily Spanish-language programming led to an upturn in ratings, moving from dead last to first place in the February 1989 Nielsen survey.[8]

In 1996, KLDO changed affiliations from Telemundo to Univision; by this time, in total-day audience ratings, it was the market's number-one station.[11] Entravision acquired KLDO-TV in 1997,[12] and the station moved out of the Riverdrive Mall and into a new facility on Loop 20 in 2000.[13] KLDO-TV continued to be the most-watched station in the market, but KGNS-TV brought in twice as much revenue.[14]

Until February 28, 2018, the station produced Spanish-language newscasts, branded as Noticias Univision 27; the KLDO news operation was discontinued in favor of a regional newscast produced out of McAllen sister station KNVO.[15]

Technical information

Subchannels

The station's digital signal is multiplexed:

Subchannels of KLDO-TV[16]
Channel Video Aspect Short name Programming
27.1 1080i16:9KLDO-DTMain KLDO-TV programming / Univision
27.2 480i LATVLATV
27.3 TBD TBD
27.4 Stadium Stadium
27.5 CourtTV Court TV
27.6 Majstad Majestad TV

References

  1. "Facility Technical Data for KLDO-TV". Licensing and Management System. Federal Communications Commission.
  2. "Public Notice". Laredo Morning Times. December 28, 1982. p. 13 via GenealogyBank.
  3. Bouldin, Bill. "Who gets Channel 27?". Laredo Morning Times. pp. 1A, 14A via GenealogyBank.
  4. Bouldin, Bill (April 25, 1983). "Channel 27: Laredoans get Ok for third station". Laredo Morning Times. pp. 1A, 8A via GenealogyBank.
  5. Bouldin, Bill (October 3, 1984). "Tower Ok'd: New TV station to lease mall parking area". Laredo Morning Times. p. 1A via GenealogyBank.
  6. "The Turn-On Is Tomorrow (ad)". Laredo Morning Times. December 16, 1984. pp. 8A–9A via GenealogyBank.
  7. "KLDO features Joan Rivers show". Laredo Morning Times. January 11, 1987. p. 4E via GenealogyBank.
  8. Sanchez, Tom (March 31, 1989). "Surprise showing: KLDO zooms into first place in prime time TV ratings". Laredo Morning Times. pp. 1A, 12A via GenealogyBank.
  9. Parisi, Jim (October 19, 1988). "KLDO announces switch to Spanish programming". Laredo Morning Times. p. 10A via GenealogyBank.
  10. "Horizons brightening for communications". Laredo Morning Times. January 22, 1989. p. 33F.
  11. Garcia, Robert (June 30, 1996). "Local television viewers following national trend". Laredo Morning Times.
  12. Peterson, Mark (January 1, 1997). "Entravision takes over at KLDO". Laredo Morning Times.
  13. Garcia, Robert (December 24, 1999). "KLDO parent company in major expansion purchase". Laredo Morning Times.
  14. Trigoboff, Dan (August 12, 2002). "Focus Laredo" (PDF). Broadcasting & Cable. p. 29.
  15. Villafañe, Veronica (March 1, 2018). "Entravision shuts down Univision Laredo newscast, lays off staff". Media Moves. Retrieved March 12, 2018.
  16. "RabbitEars TV Query for KLDO". RabbitEars.
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