KMPS (AM)

KMPS (910 kHz) is a commercial AM radio station licensed to Hesperia, California, and broadcasting to the Victor Valley area. It is owned by El Dorado Broadcasters and it simulcasts a Regional Mexican radio format with sister station KXVV 103.1 FM. KMPS's offices and studios are on Hesperia Road in Hesperia.

KMPS
Simulcast of KXVV Victorville
Broadcast areaVictor Valley
Frequency910 kHz
BrandingLA X 103.1 Y 910AM
Programming
FormatRegional Mexican
Ownership
Owner
  • El Dorado Broadcasters
  • (EDB VV License LLC)
KATJ-FM, KIXA, KIXW, KXVV, KZXY-FM
History
First air date
February 1, 1990 (February 1, 1990) (as KVVQ)
Former call signs
KHSP (1983–1985)
KVVQ (1985–2001)
KRAK (2001–2017)
Call sign meaning
Kountry Music Puget Sound (call letters transferred from KSWD in Seattle, which formerly aired a country music format)
Technical information
Facility ID72716
ClassB
Power700 watts day
500 watts night
Transmitter coordinates
34°23′19″N 117°23′29″W
Links
WebcastListen Live
Websitelax1031.com

KMPS is powered at 700 watts by day and 500 watts at night. It uses a directional antenna with a four-tower array. The transmitter is near Mesa Linda Street in Oak Hills.[1]

History

The station signed on the air on February 1, 1990 (February 1, 1990). The original call sign was KVVQ. Initially, it broadcast middle of the road music and talk programming.[2] On February 19, 2001, then-owner Infinity Broadcasting changed the call letters to KRAK.[3] That call sign was formerly used by a well-known 50,000 watt country music station in Sacramento, which is now KHTK 1140 AM. On July 31, 2008, CBS Radio announced plans to sell its mid-size and small market stations (including 910 KRAK) to focus more on major market clusters. However, such a sale was never consummated.

On November 15, 2011, KRAK 910 changed its format from adult standards, branded "Stardust 910", to all-sports, branded as "910 ESPN".[4] The previous ESPN Radio Network affiliate in the region, KVFG, began stunting with Christmas music, then switched to a classic hits format.

In September 2012, KRAK began a transition to CBS Sports Radio with hourly updates. The station dropped ESPN and began 24-hour broadcasts of CBS Sports Radio on January 2, 2013.[5] KMPS carried Los Angeles Angels baseball games until 2019.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[6] The merger was approved on November 9, 2017, and was consummated on November 17.[7][8] On December 11, 2017, the station took on the KMPS call sign.[3] Those call letters had been transferred from Seattle sister station KSWD.

On May 6, 2019, Entercom sold KMPS and KVFG to El Dorado Broadcasters for $1 million.[9] The sale was completed on August 15. Afterwards, KMPS went silent due to financial reasons. Around August 2020, KMPS returned to the air with a simulcast of 103.1 KXVV’s Regional Mexican format.

References

  1. "KMPS-AM Radio Station Coverage Map".
  2. The Broadcasting Yearbook 1991 (PDF). 1991. p. B-34. Retrieved December 11, 2017.
  3. "Call Sign History (KMPS)". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved December 11, 2017.
  4. "CBS Sets It Route in Victorville".
  5. "Viacom CBS Press Express".
  6. CBS Radio to Merge with Entercom
  7. "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  8. Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved November 17, 2017.
  9. Venta, Lance (May 6, 2019). "El Dorado Adds Entercom's High Desert Duo". RadioInsight. RadioBB Networks.
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