KVVL

KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs an alternative rock format. It is owned by the Regional Media-Virden Broadcasting.[4]

KVVL
Frequency97.1 MHz
BrandingReal Alternative Radio
Programming
FormatAlternative rock
Ownership
Owner
KNIM
History
First air date
September 1972 (as KNIM-FM)[1]
Former call signs
KNIM-FM (1972-2010)[2][3]
Call sign meaning
"Vill" (previous format)
Technical information
Facility ID48974
ClassC3
ERP21,500 watts
HAAT107.9 meters (354 ft)
Transmitter coordinates
40°23′31.00″N 94°58′4.00″W
Links
Websitenodawaybroadcasting.com

History

The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM.[1] It originally broadcast at 95.3 MHz.[1][2] On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.[3]

On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996.[5] On January 14, 2022, Regional Media flipped the station from classic rock to alternative rock, and rebranded to "Real Alternative Radio".[6] At that time, the station also added the syndicated The Bob & Tom Show in morning drive.

References
  1. Broadcasting Yearbook 1975, Broadcasting, 1975. p. C-110. Retrieved July 10, 2019.
  2. History Cards for KVVL, fcc.gov. Retrieved July 10, 2019.
  3. Call Sign History, fcc.gov. Retrieved July 10, 2019.
  4. FM Query Results: KVVL, fcc.gov. Retrieved July 10, 2019.
  5. "Radio stations to switch hands, Cronins to retire".
  6. "KVVL Relaunches As Real Alternative Radio". RadioInsight. Retrieved 2022-01-14.


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