Kerwin Frost

At 15, Frost began spending time with other fashion-obsessed kids in an area of Soho known as the ‘clout corridor’, between Mercer and Howard Street, which included streetwear stores such as Supreme, VFiles, Off-White, NikeLab 21M.[4] It was here that he met future collaborators including Mike the Ruler, Luka Sabbat, and Austin Babbitt.[2] To make money to purchase clothes, Frost would wait for hours in the Supreme line the night before major drops, and would then resell the clothes at a premium to tourists.[1] When he was 16, he interned at VFiles. During this time, he made the decision to immerse himself in the fashion world, rather than be a fashion writer, something he had been contemplating.[2]

In 2015, Frost founded the Spaghetti Boys, a collective of artists, DJs and content creators, alongside Ray Martinez. The two met at the Harlem public housing development they both lived in.[5][1] That year, the Spaghetti Boys released fashion collaborations with Off-White and Heron Preston, as well as promotional material for Nike Air.[6][7] The collective regularly hosted free all-ages parties at venues across the city such as Milk Studios and Overthrow Boxing Gym.[6] Honorary members of the Spaghetti Boys included Austin Babbitt, Sheck Wes, White Trash Tyler, among others.[5] In late 2018, the Spaghetti Boys disbanded and Frost began focusing on new projects.

Frost has garnered attention for producing viral video content and securing unplanned interviews with recognized pop culture celebrities. In 2018, he worked with Kanye West to create three video content pieces for West: the West's Wyoming listening party, his Kids See Ghosts listening party, and the Kardashian-Jenner-West Christmas Party.[8] Frost has also created and hosted a street trivia series for Cash App.

In November of 2019, he was part of the lineup at Post Malone’s Posty Fest.[9]

In March 2019, Frost launched the first season of his self-produced and distributed talk show, Kerwin Frost Talks. In each episode he interviews well-known figures from the worlds of music and fashion.[10]” The interviews are often filmed in the guest's house. The first season consisted of fifteen episodes, and featured guests including Lil Yachty, SZA, Dev Hynes, Luka Sabbat, Jeremy Scott, the founders of Hood by Air, Tyler the Creator, and Chief Keef. ASAP Rocky gave Frost his first interview following his highly-publicised stint in Swedish jail.[11] Lil Yachty broke the news on his episode of KFT that he wrote "Act Up" for City Girls.[12]

In 2019, Frost hosted the first of what he planned to be an annual film festival in New York. Seventeen films were shown over three days,[13] and the festival included a panel with film producers the Safdie Brothers, a Q&A session led by music video producer Cole Bennett, and an appearance by Robert Pattinson.[1] In the same year, Frost appeared in the Safdie's film Uncut Gems as himself.[14]

In 2019, Frost became Adidas' newest creator, responsible for designing clothing, sneakers and ad campaigns for the brand.[15] In January 2020, he announced a longer-term partnership with the brand, which includes him designing clothing, footwear and ad campaigns.[16] In an interview with GQ, Frost mentions that he has wanted to work for Adidas for a long time. To date, he has developed limited edition cassette tapes for the brand, featured in their Superstar shoe campaign, and is expected to create a suite of apparel this year that leans heavily into his personal aesthetic and inspired by costume.[15]