Kimi ni Muchū

"Kimi ni Muchū" (君に夢中, "I'm Crazy About You") is a song recorded by Japanese-American singer Hikaru Utada. It was released via Epic Records Japan and Sony Music Japan on November 26, 2021, as one of the several singles for her eighth Japanese studio-album Bad Mode (2022). The track serves as the main theme for the TBS Friday night drama Saiai.[1] It's co-produced by Utada and the British music producer A. G. Cook.[2]

"Kimi ni Muchū"
Single by Hikaru Utada
from the album Bad Mode
ReleasedNovember 26, 2021
Recorded2021
GenreJ-pop, R&B, electronica
Length4:17
Label
Songwriter(s)Hikaru Utada
Producer(s)
Hikaru Utada singles chronology
"Pink Blood"
(2021)		 "Kimi ni Muchū"
(2021)		 "Gold (Mata Au Hi Made)"
(2023)
Music video
"Kimi ni Muchū" on YouTube

Critical reception

"Kimi ni Muchū" was well received by music critics. Music critic Koremasa Uno pointed out the similarities between "Kimi ni Muchū" and Utada's 2008 track "Stay Gold" in the prelude and chord progression. Nanami Ikusa of Numero Tokyo praised the track's production and said "this is a sound that can only be produced by Hikaru Utada among Japanese artists today."[3] Reio Fujii on an InterFM radio program said: "When I first listened to it, I really enjoyed listening to the simplicity of the arrangement. I'm attracted to it. Because it's simple, her singing voice resonates very much.[4]

Promotion
The music video was shot at Air Studios in Hampstead, London

The music video for "Kimi ni Muchū" premiered on YouTube on December 9, 2021, the 23rd anniversary of her debut in Japan. The video uses part of the performance and behind-the-scenes clips from her online concert "Hikaru Utada Live Sessions from Air Studios" in London, England, which was made available on the release day of Bad Mode on January 19, 2022.[5]

Track listing
Digital download / streaming[6]
  1. "Kimi ni Muchū" (君に夢中) — 5:54

Credits and personnel

Credits adapted from an E-ontokyo press release.[7]

  • Hikaru Utada – songwriting, production, full vocals, keyboards and programming, vocal recording
  • A. G. Cook – production, programming
  • Steve Fitzmaurice – mixing (at Pierce House, London)
  • Yuya Saito – vocal track editor (at ABS Recording, Tokyo)
  • Jody Millina – bass synth

Charts

Sales and certifications
Region CertificationCertified units/sales
Japan (RIAJ)[13] Gold 128,390[14]
Streaming
Japan (RIAJ)[15] Gold 50,000,000†

† Streaming-only figures based on certification alone.

References
  1. "Hikaru Utada released Hit Single "Kimini Muchuu" Music Video! - Super Sugoii®". Super Sugoii. December 11, 2021. Archived from the original on February 11, 2022. Retrieved February 11, 2022.
  2. "宇多田ヒカル 『BADモード』配信記念 10%ポイントアップキャンペーン開催！". e-onkyo music (in Japanese). January 19, 2022. Archived from the original on January 31, 2022. Retrieved April 16, 2022.
  3. "宇多田ヒカルの新曲「君に夢中」。ピュアでエレガント、そして確かな熱をもった「最愛」の主題歌". Numero TOKYO (in Japanese). December 22, 2021. Archived from the original on February 11, 2022. Retrieved February 11, 2022.
  4. "Omoinotake、世界で活躍するBTSや宇多田ヒカルに感嘆。「現行の音楽を引っ張っていく感じがカッコいい」". The First Times (in Japanese). November 30, 2021. Archived from the original on February 11, 2022. Retrieved February 11, 2022.
  5. "本日デビュー23周年の宇多田ヒカルがニューアルバム詳細発表、「君に夢中」MV公開（動画あり）" [Hikaru Utada, the 23rd anniversary of her debut today, announces the details of her new album and releases the music video for "Kimi ni Muchu"]. Natalie (in Japanese). December 9, 2021. Retrieved April 16, 2022.
  6. "Kimini Muchuu 2021.11.26 on sale". Hikaru Utada Official Website. Archived from the original on February 11, 2022. Retrieved February 11, 2022.
  7. "宇多田ヒカル 『BADモード』配信記念 10%ポイントアップキャンペーン開催！". e-onkyo music (in Japanese). January 19, 2022. Archived from the original on January 31, 2022. Retrieved April 16, 2022.
  8. "Hikaru Utada Chart History (Global 200)". Billboard. Retrieved April 16, 2022.
  9. "週間　合算シングルランキング 2021年11月29日～2021年12月05日". Oricon News. Archived from the original on December 1, 2021.
  10. "Japan Billboard Hot 100". Billboard (in Japanese). December 1, 2021. Retrieved August 22, 2022.
  11. "Hikaru Utada Chart History: World Digital Song Sales". Billboard. Retrieved February 11, 2022.
  12. "Billboard Japan Hot 100 Year-End 2022". Billboard Japan. Retrieved December 9, 2022.
  13. "Japanese digital single certifications" (in Japanese). Recording Industry Association of Japan. Retrieved April 16, 2022. Select 2022年01月 on the drop-down menu
  14. "Oricon Digital Singles Chart". Oricon (in Japanese). November 28, 2021. Retrieved April 16, 2022.
  15. "Japanese single streaming certifications" (in Japanese). Recording Industry Association of Japan. Retrieved April 16, 2022. Select 2022年2月 on the drop-down menu
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