Krispy Krunchy Chicken

Krispy Krunchy Foods LLC, also known as Krispy Krunchy Chicken® or KKC, is a quick-serve fried chicken chain founded in 1989 in Lafayette, Louisiana.[3][4][5] It has over 2,700 locations across 47 states in the U.S., and is offered mainly in convenience stores and gas stations.[6][4][7]

Krispy Krunchy Chicken
TypePrivate
IndustryFast food restaurant
Founded1989 (1989) in Lafayette, Louisiana
FounderNeal Onebane
Headquarters
Alexandria, Louisiana
Number of locations
2,700+ (2022)
Area served
United States[1][2]
Key people
Dan Shapiro
(CEO (2021))
Websitehttps://www.krispykrunchy.com/

History

Krispy Krunchy Chicken®, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S.  The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency.  The full menu also includes a variety of sides and the brand’s trademark honey biscuits.

With convenience store businessman Dan Shapiro as Krispy Krunchy Chicken's executive vice president and owner,[5] Krispy Krunchy Chicken® products increased from being carried in 200 convenience stores to being carried in over 2,200 in 2006. Annual sales were $12.6 million that year.[8]

In 2014, annual sales were $155 million.[8]

In 2017, there were 509 new Krispy Krunchy Chicken stores and a total of 2,294 stores across the United States and in Malaysia and American Samoa.[2]

Business model

KKC mostly partners with owners of convenience and grocery stores to sell its products.[9]

Operators of Krispy Krunchy Chicken locations do not pay franchise or royalty fees. Instead, operators pay Krispy Krunchy Chicken to distribute inventory (equipment and graphics) to their stores.[8][9]

Products

Krispy Krunchy Chicken offers Cajun-style[6] Krispy Chicken, chicken meals, family meals, Cajun Tenders and wings. The family meals include two sides: six honey butter biscuits and an order of family fries. Other sides and snacks include corn dogs, red beans and rice, mac-n-cheese, mashed potatoes and gravy, jambalaya, boudin bites, and boneless wings.[10]

The company's fried chicken sandwich includes hand-breaded fried chicken, dill pickles and a honey butter spread. In 2020, select locations began offering the sandwich on a sweet butter bun.[1]

The signature chicken marinade is included in the breading of the chicken and also injected directly into the chicken.[5][9]

The seafood menu includes honey butter fried shrimp and fried fish.[10]

COVID-19 response

In early 2018, Krispy Krunchy Chicken began a partnership with Uber Eats, Grubhub and DoorDash to start its delivery service.[11] During the onset of the COVID-19 pandemic, the company developed offers and discounts for customers using the food delivery apps.[12]

In 2020, Krispy Krunchy Chicken partnered with Jaxson Hayes to provide 500 meals to environmental services crew at Ochsner Health facilities.[13]

See also

References
  1. Dworski, Brett (3 March 2020). "Krispy Krunchy Chicken Debuts Sweet Butter Bun". CSP. Retrieved 18 June 2021.
  2. "Krispy Krunchy Chicken to open its first Mexican location". Mexico News Daily. 16 June 2018. Retrieved 18 June 2021.
  3. "Krispy Krunchy Chicken | About". www.krispykrunchy.com. Retrieved 30 March 2019.
  4. "Krispy Krunchy Chicken: Fried franchise wins taste buds one fill-up at a time". USA TODAY. Retrieved 30 March 2019.
  5. Wyatt, Megan (4 January 2018). "Men behind Lafayette-based fried chicken chain honored for international success". The Daily Advertiser.
  6. Joseph, Ryan (19 July 2017). "You Probably Haven't Heard of America's Best Fried Chicken Chain". Thrillist. Retrieved 30 Mar 2019.
  7. Sauder, Erin. "Krispy Krunchy Chicken, deemed 'best fast-food fried chicken,' finds home in East Dundee". Elgin Courier-News. Retrieved 30 March 2019.
  8. Gremillion, Nick (9 August 2017). "The multi-million dollar fried chicken chain that calls Lafayette home". KLFY.com. Retrieved 18 June 2021.
  9. Ford, Sabrina (15 June 2018). "Krispy Krunchy Chicken: Fried franchise wins taste buds one fill-up at a time". USA Today. Retrieved 18 June 2021.
  10. "Menu". Krispy Krunchy Chicken. Retrieved 18 June 2021.
  11. Dworski, Brett (18 August 2020). "Inside Krispy Krunchy Chicken's Push for Delivery". CSP. Retrieved 18 June 2021.
  12. "3 Ways to Promote C-Store Takeout & Delivery During COVID-19 - GSP". GSP. Retrieved 18 June 2021.
  13. "Jaxson Hayes and Krispy Krunchy Chicken team up to donate meals to frontline workers". NBA. 12 May 2020. Retrieved 18 June 2021.
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