Lagos Traffic Radio

Lagos Traffic Radio is a radio station broadcasting on 96.1 FM in Lagos, Nigeria. The station broadcasts traffic information for the Lagos metropolitan area.

Lagos Traffic Radio
Broadcast areaLagos State
Frequency96.1 MHz
Programming
FormatHighway advisory radio
History
First air date
29 May 2012
Links
Websitetrafficradio961.ng

History

Lagos Traffic Radio began broadcasting on 29 May 2012 after being commissioned by Governor Babatunde Fashola.[1][2][3] Governor Babatunde Fashola opened the state's traffic radio station in an effort to alleviate bottlenecks on the city's highways.[4] It was conceived as a homegrown solution to reduce the metropolitan area's heavy road congestion and provide commuters with regular traffic updates.[5] Lagos Traffic Radio is the first highway advisory radio station of its kind in the country;[6] a second, National Traffic Radio on 107.1 FM for Abuja, was started by the Federal Road Safety Corps in November 2019.[7] At the Marketing Edge Awards night, Lagos Traffic Radio, 96.1 FM, was named the Innovative Traffic Radio Station of the Year 2021.[8]

Programming

Traffic information is provided by the Lagos State Traffic Management Authority (LASTMA) and Federal Road Safety Corps (FRSC).[5] Songs play between traffic reports.[6] In January 2019, the Lagos traffic radio started the broadcasting and analyzing travel information for other modes of transportation, including air, rail, and maritime shipping.[9] Lagos Traffic Radio is also known for broadcasting and explanation of Lagos traffic laws and doctrines guiding Lagos traffic users in English and Yoruba[6] and engages in public safety campaigns to reduce the incidence of driving under the influence.[10]

Lagos Traffic Radio also broadcasts some news and discussion programmes unrelated to traffic. In 2018, it added a ten-minute Yoruba programme about the administration of Governor Akinwunmi Ambode and a Saturday morning discussion show, "Talk Time", on local and regional issues.[11]

See also

References
  1. Olabisi Atakiti, Ifeoluwa; Ogunwemimo, Fisayo. "THE ROLE OF LAGOS TRAFFIC RADIO IN EDUCATING ROAD USERS ON TRAFFIC MANAGEMENT IN LAGOS STATE, NIGERIA". International Journal of Current Research. Retrieved 27 May 2020 – via ResearchGate.
  2. "Lagos launches Traffic Radio station, 96.1FM". Channels Television. Retrieved 16 March 2022.
  3. "Lagos launches Traffic Radio station, 96.1FM". Channels Television. Retrieved 23 March 2022.
  4. "Fashola inaugurates traffic radio for Lagos". Premium Times Nigeria. 29 May 2012. Retrieved 16 March 2022.
  5. Musbau, Rasak (25 August 2019). "Understanding Lagos Traffic Radio". Vanguard. Retrieved 27 May 2020.
  6. "Jammed signals: Radio seeks to ease Lagos traffic". Arab News. AFP. 27 September 2012. Retrieved 27 May 2020.
  7. "'This is FRSC's National Traffic Radio 107.1 FM'". The Sun. 28 January 2020. Retrieved 27 May 2020.
  8. "Why Traffic Radio emerged innovative station, 2021 — MarketingvEdge boss". Vanguard News. 7 September 2021. Retrieved 22 February 2022.
  9. "Lagos Traffic Radio Begins Update On Flight, Rail Schedules". The Pledge. 23 January 2019. Retrieved 27 May 2020.
  10. "Lagos Traffic Radio Kicks off Second Annual "Don't Drink and Drive Road Show"". The Boss. 24 November 2018. Retrieved 27 May 2020.
  11. "Lagos Traffic Radio set to introduce new programmes". Nigeria Galleria. 5 September 2018. Retrieved 27 May 2020.

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