Lesedi FM
Lesedi FM is a South African PBS[1] radio network owned by the South African Broadcasting Corporation (SABC).[2]
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| Broadcast area | Free State |
|---|---|
| Frequency | 87.7 - 106.6 FM[1] |
| Programming | |
| Format | Contemporary[1] |
| Ownership | |
| Owner | SABC |
| History | |
First air date | 1960 |
| Links | |
| Website | http://www.lesedifm.co.za |
Coverage areas and frequencies
The station was launched in 1960 and is currently available in seven provinces with a spill-over to the other two on 87.7 – 106.6 FM frequencies.
Lesedi FM broadcasts from Bloemfontein to the Sesotho-speaking and understanding communities. It is the biggest Sesotho radio station in South Africa.
It is the 4th largest radio station in South Africa with an audience of 3.46 million with the highest audience share of 62% in the Free State and 10% in Gauteng.
Target audience
Lesedi FM is an urban/metro radio station with the highest SEM 5-8, with a primary target audience of 25-49 with 52%, secondary 15-24 with 20% and loyal 50+ at 28%. Female 54% vs. Male 46%[1]
Listenership figures
| 7 Day | Ave. Mon-Fri | |
| May 2013 | 3 783 000 | 2 339 000 |
|---|---|---|
| Feb 2013 | 3 629 000 | 2 159 000 |
| Dec 2012 | 3 581 000 | 2 141 000 |
| Oct 2012 | 3 593 000 | 2 145 000 |
| Aug 2012 | 3 597 000 | 2 128 000 |
| Jun 2012 | 3 584 000 | 2 112 000 |
References
- The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.
- Lesedi FM Website
- SAARF RAMS (Presentations)