Levanta cola jeans

Levanta cola jeans (Spanish: jeans levanta cola,[1] or "butt-lifting jeans") are women's jeans that enhance the buttocks.[2] Originally developed in Colombia,[3] they are especially popular among Latina women. Producers include YMI Jeans and others.[4]

Levanta cola jeans

Description

Levanta cola jeans are typically very stretchy and in essence leggings that are designed to look like jeans. They are typically made of spandex and other materials to fit to the body's contours. As a result, they have the external appearance of being much smaller than regular jeans before being worn. The jeans are tight around the waist and legs, but the fabric around the buttocks is looser to give the wearer a "butt-lifting" look.[5] Many of the jeans do not have back pockets.[6] The jeans are also sometimes highly decorated with rhinestones and glitter.[5]

History

Levanta cola jeans were first developed and produced in Colombia perhaps around the early 1990s. Gregorio José Rivera Quiroz was one of the first producers of these jeans.[7] As a result, they are sometimes simply known in Spanish as jeans colombianos, or "Colombian jeans."[8]

Colombia is the largest producer of levanta cola jeans.[9][10] The jeans are most popular in Latin America (especially Mexico, Brazil, Peru and other neighboring countries) and the United States. Since the 2000s, they have also been gaining popularity in Europe and other parts of the world.[11]

See also

References
  1. TV, Caracol (2 May 2021). "Jeans levanta cola, un invento made in Colombia y producto estrella de exportación". Caracol TV (in Spanish). Retrieved 17 January 2022.
  2. Betancourt, Bianca (27 September 2021). "Kali Uchis Wants to Celebrate Latinx Bodies". Harper's BAZAAR. Retrieved 17 January 2022.
  3. "Ni los chinos han podido copiar los jeans levanta cola". Las2orillas (in Spanish). 5 October 2018. Retrieved 17 January 2022.
  4. Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
  5. Cosoy, Natalio (9 September 2016). "The huge success of Colombian butt-lifting jeans". BBC News. Retrieved 17 January 2022.
  6. "Empresario revela por qué los jeans levanta cola no tienen bolsillos". W Radio (in Spanish). 4 July 2021. Retrieved 17 January 2022.
  7. ""El levanta cola y el diseño van de la mano": el secreto detrás del éxito de los jeans colombianos". BBC News Mundo (in Spanish). 8 September 2016. Retrieved 17 January 2022.
  8. "Revelamos los secretos detrás de los jeans "levantacola" colombianos – Estilo de Vida". Univision (in Spanish). Retrieved 17 January 2022.
  9. Espectador, El (28 March 2020). "Descubre el secreto del jean levantacola". El Espectador (in Spanish). Retrieved 17 January 2022.
  10. Espectador, El (29 March 2020). "Colombia sigue sorprendiendo al mundo con sus jeans". El Espectador (in Spanish). Retrieved 17 January 2022.
  11. "La colombiana Love Me Jeans crece un 20 % en pandemia y pone la vista en Europa" (in Spanish). Retrieved 17 January 2022.
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