YMI Jeans

YMI
Founded	2000
Founders	David Vered; Michael Godigian; Moshe Zaga
Headquarters	Los Angeles, California, U.S.
Website	www.ymijeans.com

YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]

In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[2] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[3]

References

"About Us". YMI. Retrieved 14 September 2015.
Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.

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[1] "About Us". YMI. Retrieved 14 September 2015.

[2] Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.

[3] Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.