Libelle (Belgian magazine)

Libelle (Dutch: Dragonfly) is a Flemish weekly lifestyle and women's magazine based in Mechelen, Belgium. The magazine is the spin-off the magazine with the same name, Libelle, published in the Netherlands.

For the Dutch magazine, see Libelle (Dutch magazine).

Libelle
Categories
FrequencyWeekly
Founded1938 (1938)
CompanyRoularta Media Group
CountryBelgium
Based inMechelen
LanguageDutch
WebsiteLibelle

History and profile

Libelle was started as a spin-off of the Dutch magazine with the same name in 1938.[1] The parent brand of Libelle is published in the Netherlands.[2] Each magazine has an independent editorial board.[2]

Mediaxis sold both Libelle and its sister publication Femmes d'Aujourd'hui to the Finnish media company Sanoma in 2001.[3] Then Libelle was published by Sanoma Magazines Belgium on a weekly basis.[4][5][6] The Roularta Media Group acquired Libelle, Femmes d'Aujourd'hui and other women's title Gael in June 2018.[3][7]

Libelle was the first Flemish women's magazine.[8][9] It was also the first Belgian women's magazine, which did not heavily cover romantic serial novels.[8] The publication of the magazine stopped during World War II, and it was relaunched as a weekly in November 1945.[1][10][11] Libelle offers articles about home, recipes and fashion.[4] The magazine had its headquarters in Antwerp[10] before moving to Mechelen.[11]

In 1970 Libelle merged with another Flemish women's magazine, Rosita.[1][8] The magazine has had a conservative stance since then.[1] In 1990 it merged with another magazine, Het Rijk der Vrouw.[1][8] Libelle has its own clothing collection which is sold in cooperating stores.[1] In 2004 the website of the magazine was started.[1]

Libelle is the recipient of the 2003 Zorra Public Award for its woman-friendly commercial.[9] The magazine also awarded the 2004 silver EFFIE prize.[9]

Circulation

In 2000 Libelle sold 214,700 copies.[12] During the period of 2006-2007 it was the best-selling women's magazine in Belgium selling 267,000 copies.[13] The circulation of the magazine was 226,161 copies in 2010 and 223,476 copies in 2011.[14] It fell to 214,333 copies in 2012[14] and to 212,251 copies in 2013.[15]

See also

References
  1. Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
  2. Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.
  3. Clarissa Colangelo (2023). The Belgian Photonovel, 1954-1985: An Introduction. Leuven: Leuven University Press. p. 72. ISBN 978-94-6166-511-9.
  4. "Sanoma builds new audiovisual platform for the Libelle brand". Sanoma. 19 February 2013. Retrieved 1 May 2015.
  5. "Sanoma Magazines Belgium". Bloomberg Business. Retrieved 1 May 2015.
  6. Marek Miller (15 October 2013). "Sanoma Media Belgium fast tracks product development with innovation accelerator programme". INMA. Retrieved 1 May 2015.
  7. "Roularta receives approval from Belgian Competition Authority and completes acquisition of Sanoma brands". Roularta. 29 June 2018. Retrieved 1 October 2023.
  8. Katia Segers; Joke Bauwens; Nele Van Den Cruyce (2009). "Reflections of a Child. Depicting Healthy Childhood in the 1940s and 1960s". Revue belge de philologie et d'histoire. 87 (3–4): 759–774. doi:10.3406/rbph.2009.7703.
  9. Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.
  10. "Libelle factsheet". Publicitas. Retrieved 1 May 2015.
  11. "Magazines membres". The Ppress. Archived from the original on 13 July 2014. Retrieved 5 May 2015.
  12. Helmut Gaus (2001). Why Yesterday Tells of Tomorrow: How the Long Waves of the Economy Help Us Determine Tomorrow's Trends. Antwerp: Garant. p. 77. ISBN 978-90-441-1205-4.
  13. Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 1 May 2015.
  14. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 1 May 2015.
  15. "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Archived from the original (PDF) on 29 November 2014. Retrieved 1 May 2015.
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