Libelle (Dutch magazine)

Libelle (from the Latin "libellus", meaning book or writ) is a weekly women's magazine published in Amsterdam, Netherlands. It has been in circulation since 1934.

For the Belgian edition of the magazine, see Libelle (Belgian magazine).

Libelle
Categories
FrequencyWeekly
Circulation256,903 (2018)
PublisherDPG Media
Founded1934
First issue13 April 1934 (1934-04-13)
CountryNetherlands
Based inAmsterdam
LanguageDutch
WebsiteLibelle

History and profile

Libelle was first published on 13 April 1934 by NV Uitgeverij.[1][2] The magazine was part of VNU[3] and was published by VNU Tijdschriften for several years.[4] In 2001 the magazine became part of Sanoma[5] and is published by Sanoma Media Netherlands B.V. on a weekly basis.[6] It has its headquarters in Amsterdam.[6]

Covers of Libelle in the early years on a tin can from 1984–1985

Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces.[7] In the late 1960s another women's magazine, Beatrijs, merged with Libelle.[8] During the 1990s Libelle was among the Dutch publications which functioned as an opinion leader in political and health-related issues.[9]

The target audience of Libelle is women aged between 30–55 most of whom are average Dutch women.[10] The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work.[10][11]

Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, and as of 2015 Hilmar Mulder was in charge.[12]

For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek.[13] In 2016 this event attracted 84,300 visitors.[14]

The magazine has a Flemish edition with the same name, Libelle, published in Belgium.[15] Although they are part of the same company, each magazine has an independent editorial board.[15]

Circulation

Libelle was the thirtieth best-selling women's magazine in 2001 globally with a circulation of 643,000 copies.[4] By 2016 circulation fell to about 300,000 copies. It kept dropping since, at a rate of about 20,000 annually.

  • 1990: 747,147
  • 2000: 640,101
  • 2003: 621,068[8]
  • 2009: 461,694[16]
  • 2010: 444,556
  • 2011: 426,869[17]
  • 2012: 401,558[18]
  • 2013: 374,141
  • 2014: 347,466
  • 2015: 326,302
  • 2016: 300,310
  • 2017: 273,195
  • 2018: 256,903

See also

References
  1. Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
  2. Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.
  3. Jacco Hakfoort; Jürgen Weigand (2000). "Commercial Publishing - A Quiet Life? The Dutch Market for Consumer Magazines". CPB Research Memorandum. The Hague. Retrieved 16 May 2015.
  4. "Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  5. Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.
  6. "Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.
  7. Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Rochester, NY: Camden House. p. 48. ISBN 978-1-57113-493-6.
  8. David Machin; Theo van Leeuwen (2007). Global Media Discourse: A Critical Introduction. London; New York: Routledge. p. 39. ISBN 978-1-134-24090-6.
  9. Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6): 852–874. doi:10.1080/15205436.2011.635259. S2CID 144025051.
  10. Dorothe Gerritsen; Ronald van Olderen (2014). Events as a Strategic Marketing Tool. Wallingford, UK; Boston, MA: CABI. p. 189. ISBN 978-1-78064-261-1.
  11. Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health. 23 (1): 35–47. doi:10.1080/19317611.2010.512791.
  12. "Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.
  13. Libelle Zomerweek
  14. Sanoma: Weer meer bezoekers op de Libelle Zomerweek
  15. Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.
  16. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  17. Gecertificeerde jaarcijfers HOI 2011
  18. Gecertificeerde jaarcijfers,HOI 2012
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