Shop LC

Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry.[1][2][3] The network is a subsidiary of the Indian-based Vaibhav Global Limited.[4][5]

Shop LC
Logo of Liquidation Channel
CountryUnited States
Broadcast areaUnited States and Canada
HeadquartersAustin, Texas
Programming
Language(s)English
Picture format1080i (HDTV)
480i (SDTV)
Ownership
OwnerVaibhav Global
Sister channelsThe Jewellery Channel (United Kingdom)
History
Launched2007 (2007)
Former namesThe Jewelry Channel (2007-09)
Liquidation Channel (2009-16)
Links
Websitewww.shoplc.com
Availability
Terrestrial
Available over the air in select marketsCheck local lstings
Streaming media
Digital media receiverRoku channel
Live streamWatch live

The network's reach is approximately 77 million households in the United States.[4] The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement,[6] along with varied digital subchannel coverage nationwide.[7] The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.[8]

History

Shop LC was originally launched as The Jewelry Channel in 2007.

In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television.[2] The channel originally expected to liquidate merchandise and cease operations.[9]

Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's "abstract ideas" patent based on the previous Alice Corp. v. CLS Bank International ruling.[10] On May 28, 2015, two customers sued the channel over falsely advertised discounts.[11]

On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost". Kevin Lyons, president of Shop LC, stated that the rebrand to Shop LC is "about evolution". In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters.

In early 2021, Vaibhav Global came to terms with Hearst Television to carry the network on that station group's subchannels in a number of major markets, and has also added other broadcast subchannel affiliates throughout the United States to extend its coverage. The Hearst deal ended on May 1, 2022.

On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburban Cedar Park by 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be 200,000 square feet (19,000 m2).[12]

See also

References
  1. Adams, Susan. "Where The Jobs Will (And Won't) Be In 2014". Forbes. Retrieved 2016-02-02.
  2. "Liquidation Channel is broadcast to millions". archive.rrleader.com. Retrieved 2016-02-03.
  3. "Liquidation Channel". Roku Guide. 17 June 2011. Retrieved 2016-02-03.
  4. Patherya, Mudar (21 June 2015). "Vaibhav Global: India's successful e-tail model". Business Standard India. Retrieved 2016-02-03.
  5. "Vaibhav Global ready to shine: Nirmal Bang". www.moneycontrol.com. Retrieved 2016-02-03.
  6. "LATV Schedule" (PDF). 2019-04-02.
  7. "Stations for Network - Liquidation Channel". Rabbit Ears.info. Retrieved September 18, 2016.
  8. Dinges, Gary (March 12, 2016). "Liquidation Channel bringing local jewelry to world audience". My Statesman. Cox Media Group. Retrieved September 18, 2016.
  9. "Liquidation Channel Announces Rebrand Shopping Network to Relaunch as Shop LC".
  10. Bultman, Matthew (October 20, 2015). "Jewelry Channel Gets Rival's Auction Patent Axed Under Alice". Law360. Portfolio Media. Retrieved September 18, 2016.
  11. "The Liquidation Channel sued over allegedly false discounts". Legal NewsLine. LocalLabs News Service: Legal Newsline. June 15, 2015. Retrieved September 18, 2016.
  12. "Shop LC moving headquarters from Austin to Cedar Park". 19 November 2021.
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