List of U.S. state tourism slogans

This is a list of tourism slogans for each of the 50 states in the United States of America, as adopted by each state's departments for handling tourism.

Not to be confused with List of U.S. state and territory mottos.
A welcome sign into Pennsylvania, bearing the slogan "Pursue Your Happiness"

List
A sign welcoming travelers to Georgia, "thanking" visitors for having "Georgia on their mind"
State Slogan Other or previous slogans Ref
Alabama Alabama "Sweet Home Alabama" "Share the Wonder" [1][2][3]
Alaska Alaska "Find your Alaska" "Beyond Your Dreams, Within Your Reach" [1][4]
Arizona Arizona "The Grand Canyon State" [1][2][5]
Arkansas Arkansas "The Natural State" [1][6]
California California "Dream Big" [1]
Colorado Colorado "Come to Life" [1]
Connecticut Connecticut "Still Revolutionary" [1]
Delaware Delaware "Endless Discoveries" "It's good being first" [1][2]
Florida Florida "Sunshine State" "Your Florida Side is Calling"

"Must Be the Sunshine"

"The Rules are Different Here"

 [7][1][8]
Georgia (U.S. state) Georgia "Georgia on My Mind" "Put Your Dreams in Motion"

"Ready Set Georgia"

 [1][9][10]
Hawaii Hawaii "The Islands of Aloha" [1]
Idaho Idaho "Famous Potatoes" "Great Potatoes. Tasty Destinations" [1][2]
Illinois Illinois "Middle of Everything" "Are You Up for Adventure?"

"Mile after Magnificent Mile"

 [11][1][2]
Indiana Indiana "Honest to Goodness Indiana" "IN Indiana" [1][12]
Iowa Iowa "Freedom to Flourish" "Fields of Opportunity " [1][2]
Kansas Kansas "To the stars" "There's No Place Like Kansas"

"As big as you think"

 [1][2][13]
Kentucky Kentucky "Unbridled Spirit" [1][14]
Louisiana Louisiana "Feed Your Soul" "Pick Your Passion" [15][16][1]
Maine Maine "Welcome Home" "Discover Your Maine Thing"

"The Way Life Should Be" "There's more to Maine"

 [17][1][2]
Maryland Maryland "More Than You Can Imagine" [1]
Massachusetts Massachusetts "It's All Here" [1]
Michigan Michigan "Pure Michigan" "Say Yes to Michigan" [1][2]
Minnesota Minnesota "Land of 10,000 Lakes" [1]
Mississippi Mississippi "Feels Like Coming Home" [1]
Missouri Missouri "Where the Rivers Run" [1]
Montana Montana "Big Sky Country" [1]
Nebraska Nebraska "Nebraska, its not for everyone." [1]
Nevada Nevada "A World Within. A State Apart." [1]
New Hampshire New Hampshire "Live Free or Die" [1]
New Jersey New Jersey "The Garden State" [1]
New Mexico New Mexico "Adventure That Feeds the Soul" [1]
New York (state) New York "I Love New York" [1]
North Carolina North Carolina "First In Flight" [1]
North Dakota North Dakota "Start Your Journey to Legendary" [1]
Ohio Ohio "The Heart of it all" "So Much to Discover!"

"Find it here"

[18][19]
Oklahoma Oklahoma "Imagine that" "Oklahoma is OK"

"Native America"

 [2][20][21][22]
Oregon Oregon "We Like It Here. You Might Too." [1]
Pennsylvania Pennsylvania "Pursue your Happiness" "The State of Independence" [1][2][23]
Rhode Island Rhode Island "Cooler and Warmer" "The Ocean State"

"Unwind"

 [24][1][2]
South Carolina South Carolina "Made for Vacation" "Smiling Faces. Beautiful Places". [25][1]
South Dakota South Dakota "My Great Place" "Your American Journey"

"Great Faces, Great Places"

 [26][1]
Tennessee Tennessee "Sounds Good to Me" [1]
Texas Texas "It's Like a Whole Other Country" [27][1]
Utah Utah "Greatest Snow on Earth!" [1]
Vermont Vermont "Vermont, Naturally" [1]
Virginia Virginia "Virginia is for Lovers" [1]
Washington (state) Washington "Washington: The State" "SayWA?" [1][2][28]
West Virginia West Virginia "Wild and Wonderful" "Almost Heaven" [1][29]
Wisconsin Wisconsin "Stay Just a Little Bit Longer" [1]
Wyoming Wyoming "That's Wyoming" [1]

References
  1. Tiwari, Snigdha (2021-04-03). "US States With Their Tourism Taglines". Travelholicq. Retrieved 2023-06-28.
  2. "State Slogans: Ranked And Saluted". The Awl. Retrieved 2023-06-28.
  3. "Alabama's Official Travel Guide". alabama.travel. Retrieved 2023-06-28.
  4. Howley, J. P. (2016-10-18). "New Brutally Honest Tourism Slogans for All 50 States". Thrillist. Retrieved 2023-06-28.
  5. "Official Travel & Tourism Website". Visit Arizona. Retrieved 2023-06-28.
  6. "Arkansas Tourism Official Site | Arkansas.com". www.arkansas.com. Retrieved 2023-06-28.
  7. By (1986-09-09). "STATE TO UNVEIL NEW SLOGAN: 'RULES ARE DIFFERENT HERE'". Sun Sentinel. Retrieved 2023-06-28.
  8. "'Must Be The Sunshine' replaces 'Your Florida Side Is Calling' as official state tourism slogan". Tampa Bay Times. Retrieved 2023-06-28.
  9. "Peach State adds new slogan but keeps 'Georgia on My Mind'". AccessWDUN. Retrieved 2023-06-28.
  10. "Ready. Set. Georgia | Official Georgia Tourism & Travel Website | ExploreGeorgia.org". www.exploregeorgia.org. Retrieved 2023-06-28.
  11. Tourism, Illinois Office of. "Gov. Pritzker Unveils New "Middle of Everything" Summer Ad Campaign, Starring and Directed by Illinois' own Jane Lynch". www.prnewswire.com (Press release). Retrieved 2023-06-28.
  12. Smith, Brandon (2022-06-08). "Indiana unveils new tourism marketing campaign, 'IN Indiana'". WFYI Public Media. Retrieved 2023-06-28.
  13. "To the Stars | Kansas Tourism Campaign". www.travelks.com. 2020-06-26. Retrieved 2023-06-28.
  14. "Kentucky 'kicks ass': Taking pride in plain speaking". BBC News. 2013-01-31. Retrieved 2023-06-28.
  15. MYERS, BEN (2018-01-23). "Nungesser unveils Louisiana's new tourism slogan: 'Feed Your Soul'". The Advocate. Retrieved 2023-06-28.
  16. "'Feed Your Soul' is new Louisiana slogan". Longview News-Journal. 2018-01-23. Retrieved 2023-06-28.
  17. Lockwood, Lou (2019-02-01). "Maine Has A New Slogan on the New Hampshire Border Welcome Sign". Q97.9. Retrieved 2023-06-28.
  18. "Ohio's returned to its old tourism slogan, here's why". The Enquirer. Retrieved 2023-06-28.
  19. Associated Press (2002-03-23). "State Decides To Keep Its 1-Year-Old Travel Slogan". Cleveland19. Retrieved 2023-06-28.
  20. staff, Ashley Ellis, KTUL (2020-02-12). "Oklahoma unveils new branding and tagline, 'Imagine that'". KTUL. Retrieved 2023-06-28.{{cite web}}: CS1 maint: multiple names: authors list (link)
  21. "Oklahoma to get new license plates, logo, slogan through rebranding effort". The Oklahoman. Retrieved 2023-06-28.
  22. "Oklahoma". www.15q.net. Retrieved 2023-06-28.
  23. "Pennsylvania turns to 'happiness' for new tourism motto". The Morning Call. 2016-03-09. Retrieved 2023-06-28.
  24. Seelye, Katharine Q. (2016-04-06). "A New Rhode Island Slogan Encounters Social Media's Wrath". The New York Times. ISSN 0362-4331. Retrieved 2023-06-28.
  25. "South Carolina Tourism Information". Travel Tips – USA Today. Retrieved 2023-06-28.
  26. "SD Tourism has a new slogan". Custer State Park Resort. Retrieved 2023-06-28.
  27. Tourism, Texas. "Texas Tourism Launches New Advertising Campaign". www.prnewswire.com (Press release). Retrieved 2023-06-28.
  28. "Washington State's New "SayWA" Slogan Faces Ridicule..." HuffPost. 2008-03-28. Retrieved 2023-06-28.
  29. "Almost Heaven, West Virginia". business4.wv.gov. Retrieved 2023-06-28.
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