Loew's Jersey Theatre
The Loew's Jersey Theatre is a theater in Jersey City, New Jersey. Opened in 1929, it was one of the five Loew's Wonder Theatres, a series of flagship Loew's movie palaces in the New York City area. It was designed by the architectural firm of Rapp and Rapp in a Baroque/Rococo style. Tri-plexed in 1974, and then closed in 1986, it was dark for years. It was purchased by the city in 1993 and has been operated by a volunteer organization, the Friends of the Loews, since that time.[2] The theater was designated as a New Jersey Registered Historic Site in 2009.[3] In a move opposed by Friends of the Loews, the city in June 2014, agreed to let AEG Live operate the venue.[4][5][6] After going to court, the lease by Friends of the Loews remains in effect.[7] In 2022, a $72 million restoration project was started by Devils Arena Entertainment, a division of Harris Blitzer Sports & Entertainment, with completion being expected by 2025.[8][9]
Address | 54 Journal Square Jersey City, NJ, U.S. |
---|---|
Public transit | Journal Square Transportation Center |
Owner | City of Jersey City |
Operator | Devils Arena Entertainment |
Capacity | 3,021[1] |
Current use | Revival house films and performing arts center |
Construction | |
Opened | September 28, 1929 |
Architect | Rapp and Rapp |
Website | |
loewsjersey |
History
The cost of construction in 1929 was $2 million.[10] The capacity of the theatre on opening day was 3,021 patrons.[1]
The theatre was added to the New Jersey Register of Historic Places on August 15, 1985.[3] It also received a Determination of Eligibility from the National Register of Historic Places on October 17, 1985, but was not listed due to an objection by the owner.[11] It was subsequently listed on the National Register in 2022.[12]
Closure
The theatre closed in August 1986. The final film shown was Friday the 13th Part VI: Jason Lives. The Loew's Corporation sold the theatre to Hartz Mountain, who announced plans to demolish the theatre and build a new structure on the site.[13]
Restoration
Volunteers began restoration of the theatre once it had been acquired by the city of Jersey City, to prevent it from being demolished.[14]
The Garden State Theatre Organ Society acquired a sister pipe organ to the missing Loew's Jersey pipe organ, originally installed at the Loew's Paradise theatre, and began the installation and restoration of the organ.[15]
Programming
The Loew's Jersey is a popular venue for film and photography shoots. The lobby of the Loew's Jersey was the disco in the film The Last Days of Disco and was featured in a 2007 Geico commercial featuring their gecko character.[16]
In February 2011 the band The Strokes shot a music video for the single "Under Cover of Darkness" off of their 2011 album Angles at the Loew's Jersey Theatre, featuring the main lobby, promenade, and stage.[17]
The theater is a popular venue for fundraising, corporate events, and weddings.[18][19][20]
References
- "The Landmark Loews Jersey Theatre - Virtual Tour". Archived from the original on July 16, 2011. Retrieved August 31, 2010.
- "Landmark Loew's Jersey – Official Website for The Landmark Loew's Jersey". Archived from the original on September 17, 2021. Retrieved September 14, 2021.
- "New Jersey and National Registers of Historic Places - Hudson County" (PDF). NJ DEP - Historic Preservation Office. July 7, 2009. p. 8. Archived from the original (PDF) on July 5, 2010. Retrieved December 3, 2009.
- McDonald, Terrence T (June 27, 2014). "Concert promoter AEG set to take over Jersey City's Loew's theater". The Jersey Journal. Archived from the original on November 20, 2014. Retrieved June 29, 2014.
- McDonald, Terrence T (June 28, 2014). "Community group outraged by planned takeover of Jersey City's Loew's theater". The Jersey Journal. Archived from the original on July 1, 2014. Retrieved June 29, 2014.
- Dawsey, Josh (June 27, 2014). "WSJ". Wall Street Journal. Archived from the original on October 10, 2014. Retrieved November 6, 2017 – via online.WSJ.com.
- Stettner, Meredith Napolitano (September 8, 2016). "Waiting in the Wings: Loew's Theater and its Future". Jersey Digs. Archived from the original on December 2, 2018. Retrieved April 15, 2019.
- "Jersey City's Historic Loew's Theatre to Undergo $72M Restoration". Archived from the original on June 16, 2021. Retrieved June 15, 2021.
- "NHL Team's Affiliate Takes on Theater Project". Venues Now. Retrieved April 15, 2023.
- Berwick, Carly (July 18, 2004). "Long-Running Drama At the Loew's Jersey". The New York Times. Archived from the original on May 28, 2015. Retrieved December 3, 2009.
- "National Register Information System". National Register of Historic Places. National Park Service. March 13, 2009.
- "Weekly listing". National Park Service.
- Carney, Leo H. (June 21, 1987). "LOEW'S THEATER APPARENTLY DOOMED". The New York Times. Archived from the original on March 5, 2016. Retrieved February 10, 2017.
- "No more taxpayer funding for the Loew's, Jersey City mayor says". NJ.com. April 5, 2013. Archived from the original on November 7, 2017. Retrieved November 6, 2017.
- "The Bob Balfour Memorial Wonder Morton Theatre Pipe Organ – Garden State Theatre Organ Society". GSTOS.org. Archived from the original on November 7, 2017. Retrieved November 6, 2017.
- "Geico Gecko at The Loew's Jersey Theatre". Loew's Jersey Theatre. December 30, 2009. Archived from the original on December 21, 2021. Retrieved July 12, 2021 – via YouTube.
- "Archived copy". Archived from the original on March 3, 2016. Retrieved February 22, 2022.
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: CS1 maint: archived copy as title (link) - "Landmark loew's jersey theatre wedding | New Jersey Unique Venue". Archived from the original on April 16, 2014. Retrieved April 16, 2014.
- "The Landmark Loew's Jersey Theatre - Jersey City, NJ". Yelp. Archived from the original on April 16, 2014. Retrieved November 6, 2017.
- "See Loew's Jersey Theatre on WeddingWire". WeddingWire. Archived from the original on November 7, 2017. Retrieved November 6, 2017.