Lost in the Echo

"Lost in the Echo" is a song by American rock band Linkin Park, from their fifth studio album, Living Things. The song impacted radio stations, as well as a digital download, on October 5, 2012.[4] The song was written by the band and produced by co-lead vocalist Mike Shinoda and Rick Rubin. It received mixed to positive reviews from music critics.

"Lost in the Echo"
Single by Linkin Park
from the album Living Things
B-side"Lost in the Echo" (KillSonik Remix)
ReleasedOctober 5, 2012
RecordedMarch 2012
Genre
Length3:25
LabelWarner Bros.
Songwriter(s)Linkin Park
Producer(s)
Linkin Park singles chronology
"Burn It Down"
(2012)		 "Lost in the Echo"
(2012)		 "Powerless"
(2012)
Music video
"Lost in the Echo" on YouTube
"Lost in the Echo" (Lyric Video) on YouTube
"Lost in the Echo" (Interactive video)

Background

In the video "Inside Living Things", it was revealed that the working title of "Lost in the Echo" was "Holding Company".[5] The band recorded the song in March 2012.[5] In an interview with The Huffington Post, Mike Shinoda, the band's rapper and producer, stated that the song "was one of those moments that defined what this album was going to be about."[6] He also expressed his surprise when, despite the band's dislike for songs that sounded like their earlier material, appreciated the song, saying:[6]

The thing about "Lost in the Echo" was it sounded a lot like what the "song" sounds like, I think. When the guys heard it, I kind of said to them, "What do you think about that?" and their responses, for the first time in a few years, were pretty good. They were like, "Yeah, we hear the merit. Let's develop that idea. Let's see what we want to do." I said to them, "You know, this is like a real moment for us, now, on this album."[6]

Critical reception

The song received mixed to positive reviews from music critics. Jason Lipshutz of Billboard praised the song's "bubbling synthesizers [that] quickly morph into crunching guitars".[7] Nathan Taft of The Daily of the University of Washington called "Lost in the Echo" "probably the best track on the whole album", noting the song's electronic beats that transitions into "a heavier, distorted guitar riff".[8] Chad Childers of Loudwire opined that for fans, the song "fits right in with what they’ve done in the past."[9] Tim Grierson of About.com was mixed about the song, describing the music as "compelling" compared to the "dull lyrics that are a call to action to the audience".[10] Emily MacKay of NME was negative about the song, calling it "radio-friendly videogame metal."[11] Taft, Childers and Lipshutz praised the vocal interplay of Shinoda and lead singer Chester Bennington, with the latter noting that the duo "remains ever intact",[7][8][9] while MacKay panned the combination, criticizing the vocals as "horrifically overwrought" and the raps "clunky".[11]

Music video
Example of the effects in the video, when the characters crumbled to dust.

Aspiring rapper "Gino the Ghost", who plays the video's lead character, confirmed on Twitter that he would be filming a music video for "Lost in the Echo".[12] Filming commenced in Detroit, Michigan from July 1 and 2, 2012.[13] Models Melanie Boria and Carly Francavilla were also cast in the video.[14] Eventually, Shinoda also confirmed that the video of "Lost in the Echo" was under production.[15] The song's lyric video was released on June 29, 2012.[16] Chad Childers of Loudwire noted that the lyric video had "an unknown member of the band [who] appears to have been captured falling into a bog of grass, dirt, and perhaps seaweed."[16]

The official music video premiered on the song's official website on August 29, 2012.[17] Shinoda stated that the video is an interactive video, "designed to draw you into the world of the song".[17] The video was co-directed by Jason Zada and Jason Nickel.[18] The video requires a connection to an account in Facebook to access the interactive video,[17] and pulls in images from the website to create the video's story.[18] Nickel stated in an interview with Wired that the video aims to "tie your personal life into the actual story, so that it’s logical and it seems like it was actually created for you rather than kind of shoehorned in there just because we could do it."[18] Aaron Ray, the head of The Collective which managed that band's digital assets, said in an interview with HypeBot that the video's creative process took several months through different evolutions.[19]

Shinoda also worked closely with Nickel and Zada in production of the video, stating that the video "touched on some of [the fans' personal memories that] felt like it fit with the song really well."[18] Shinoda, in an interview with The Huffington Post, said that they "[tried] something extra personal with the video" because Living Things was more of a personal record.[20] In an interview with Noisecreep, he also said that the video "is an example of us trying something different – and next time it won't be this. It will evolve. For this video you have to have Facebook and Flash – next time I'd love to do something that even includes people without those things."[21] Shinoda found his experience with the video to be humorous, because "half the pictures were of dogs, landscapes, and random silly things...It was hilarious to watch this video pull those pictures and see the characters in the video break down in tears over a picture of a ham sandwich."[22]

The video takes place in a post-apocalyptic future where photographs do not exist,[18] and features a man walking with a briefcase into ruined buildings. Upon entering the building, the man opens the case, and distributes the photos to numerous people. The photos consist of numerous images from the accessed Facebook account.[18] The characters, upon viewing the photos, exhibit "extreme emotional responses" to the images.[18] The characters would then crumble into dust.[23] As for the band, they do not appear in this video except for pictures in the suitcase at the beginning, and once at the end if looked closely.

On September 4, 2012 a non-interactive version of the video was uploaded to the band's official YouTube channel.[24] The video won Best Interactive Music Video award at O Music Awards in 2013.[25]

As of February 2023, the music video for "Lost in the Echo" has over 190 million views on YouTube.[26]

Reception

The music video for "Lost in the Echo" received positive reviews, although numerous critics noted that the implementation of Facebook photos made the experience range from serious to humorous. Lewis Wallace of Wired described the video as "atmospheric."[18] A reviewer of Music News noted that "the serious storyline of the video was interrupted by a few dumb-arse silly photos of my friends" and that the pictures would only fit in the story "if your friends are all dark, emo types."[27] David La Rosa of Running Lip praised "the post-apocalyptic set and emotive acting [that] perfectly complement the intense tone and lyrics of the song."[23] Hisham Dahud of HypeBot affirmed that the video is a "strong step forward for interactive content experiences", despite the numerous experiences that would result in the video being either serious or "inadvertently hilarious."[19]

Personnel

Track listing

All tracks are written by Linkin Park

UK digital single - 1st version
No.TitleLength
1."Lost in the Echo"3:25
2."Lost in the Echo" (KillSonik Remix)5:09
3."Lost in the Echo" (KillSonik Remix) (Edit)3:30
UK digital single - 2nd version
No.TitleLength
1."Lost in the Echo"3:25
2."Lost in the Echo" (KillSonik Remix)5:09
UK promotional CD single
No.TitleLength
1."Lost in the Echo" (Album Version)3:25
2."Lost in the Echo" (Instrumental Version)3:25

Charts

Certifications
Region CertificationCertified units/sales
United States (RIAA)[43] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. "Linkin Park - Lost in the Echo". Album of the Year. Retrieved November 10, 2021.
  2. Harrison, Flicky (July 13, 2012). "Snappy rap rock for a new generation". Swindon Advertiser. Retrieved November 10, 2021.
  3. Alves, Rui (May 15, 2021). "Album Review: Living Things by Linkin Park". Rockn'Heavy. Retrieved November 10, 2021.
  4. "Lost In the Echo - Single". iTunes. October 5, 2012. Archived from the original on October 10, 2012. Retrieved October 25, 2021.
  5. Linkin Park (June 21, 2012). Inside Living Things (Behind-the-scenes video). NRG Studios: Zune.
  6. Ragogna, Mike (July 25, 2012). "A Conversation With Linkin Park's Mike Shinoda, Plus Chatting With VideofyMe's Oskar Glauser and The Villains and Ben Arthur Exclusives". The Huffington Post. AOL. Retrieved January 31, 2013.
  7. Lipshutz, Jason (June 26, 2012). "Linkin Park, 'Living Things': Track-By-Track Review". Billboard. Prometheus Global Media. Retrieved July 4, 2012.
  8. "Album review: Linkin Park, 'Living Things' | The Daily". The Daily of the University of Washington. University of Washington. June 26, 2012. Archived from the original on January 20, 2013. Retrieved July 10, 2012.
  9. Childers, Chad (July 23, 2012). "Linkin Park, 'Lost in the Echo' – Song Review". Loudwire. Townsquare Media. Retrieved September 1, 2012.
  10. Grierson, Tim (June 26, 2012). "Linkin Park - Living Things Review". About.com. The New York Times Company. Retrieved July 3, 2012.
  11. MacKay, Emily (July 22, 2012). "Linkin Park - 'Lost In The Echo' Review". NME. IPC Media. Retrieved September 1, 2012.
  12. Gino the Ghost (July 1, 2012). "Gino the Ghost Confirms Lost in the Echo". Twitter. Retrieved July 2, 2012.
  13. Gino the Ghost (July 2, 2012). "Gino the Ghost Tweet". Twitter. Retrieved July 2, 2012.
  14. Boria, Melanie (July 2, 2012). "Melanie Boria". Twitter. Retrieved July 2, 2012.
  15. Shinoda, Mike (July 2, 2012). "Mike Shinoda Tweet". Twitter. Retrieved July 2, 2012.
  16. Childers, Chad (June 29, 2012). "Linkin Park Take Viewers 360 Degrees with 'Lost in the Echo' Lyric Video". Loudwire. Townsquare Media. Retrieved July 2, 2012.
  17. Shinoda, Mike (August 29, 2012). "LOST IN THE ECHO *INTERACTIVE* VIDEO PREMIERE". WordPress. Archived from the original on September 1, 2012. Retrieved August 30, 2012.
  18. Wallace, Lewis (August 29, 2012). "New Linkin Park Video Implants Your Friends' Faces Into Post-Apocalyptic Memories". Wired. Condé Nast Publications. Retrieved August 30, 2012.
  19. Dahud, Hisham (August 31, 2012). "Linkin Park Uses Fan Facebook Photos For Unique Interactive Music Video". HypeBot. Retrieved September 1, 2012.
  20. Lazar, Shira (September 11, 2012). "Mike Shinoda Shares How Linkin Park Takes Risks That Pay Off in the Digital Space". The Huffington Post. The Huffington Post, Inc. Retrieved September 11, 2012.
  21. Epting, Chris (August 30, 2012). "Linkin Park's Mike Shinoda on Their Facebook Numbers, Technology and the Lost Art of the Music Video". Noisecreep. AOL. Retrieved August 30, 2012.
  22. Hernandez, Brian Anthony (August 31, 2012). "Linkin Park Music Video Puts Your Facebook Photos in Emotional Tale". Mashable. Retrieved September 1, 2012.
  23. La Rosa, David (August 30, 2012). "Linkin Park Release Interactive Music Video For 'Lost In The Echo'". Running Lip. Mersion Media. Retrieved August 30, 2012.
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  25. "Andrew W.K. Sets World 24-Hour Drumming Record at O Music Awards". Noisecreep. Retrieved April 20, 2015.
  26. Linkin Park (September 4, 2012). "LOST IN THE ECHO [Official Music Video] - Linkin Park". YouTube. Retrieved February 22, 2023.
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  38. "Linkin Park Chart History (Rock & Alternative Airplay)". Billboard. Retrieved March 7, 2022.
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  43. "American single certifications – Linkin Park – Lost in the Echo". Recording Industry Association of America. Retrieved June 23, 2022.
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