Lotte Chilsung
Lotte Chilsung Beverage Co., Ltd. (Korean: 롯데칠성음료 주식회사; RR: Rotde Chilseong Eumnyo Jusik Hoesa) is a drink manufacturer in South Korea and is affiliated with the Lotte Corporation. The company's name, Chilsung (Korean: 칠성; Hanja: 七星; RR: Chilseong), signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row.[1]
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Native name | 롯데칠성음료 주식회사 |
|---|---|
| Type | Public |
| KRX: 005300 | |
| Founded | May 1950 (original) December 1974 (current form) |
| Headquarters | , South Korea |
Key people | Yun gie Park |
| Parent | Lotte Corporation |
| Website | lottechilsung |
History
Founded in May 1950 as Dongbang Beverage Company and beginning with the launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously launching products in carbonated drinks, juices, coffee, tea, and water.[2] In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In the mid-1970s, the company began to acquire an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be the largest beverage company in Asia, holding 35% of the domestic market share. Lotte Chilsung continued to grow signing a contract with Gatorade in 2001 and then 4 years later entering the Chinese market.[3] In 2019 Shin Dong-bin the internal director of Lotte Chilsung was arrested for bribery and served a 30 month sentence.[4] He was later reappointed to the same position. In 2021, Lotte Chilsung was fined almost 1 million usd for violating antitrust regulations by the Korean Fair Trade Commission.[5]
Products
Carbonated drinks
Lotte Chilsung Beverage sells several brands of carbonated drinks. The company has been exporting its Chilsung Cider to Vietnam since 1966 and has established partnerships with major entities like Pepsi. In the late 1990s, it had captured 35% of the market, making it the largest beverage company in Asia.
Juices
Lotte Chilsung Beverage currently produces a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based, Del Monte, and now manufactures the Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.
Coffee and tea
The lineup in coffee include Let's Be, South Korea's No. 1 canned coffee; Cantata, a coffee blend made with Arabica beans from plantations worldwide; and black tea drinks Ceylon Tea and Lipton.
Other beverages/bottled water
Other beverages range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink Gatorade, the carbonated water Trevi, the purified water Icis, and France-imported Evian and Volvic.[6]
Alcoholic drinks
Lotte Chilsung Beverage has been marketing Scotch Blue, Korea's local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other alcoholic drinks include Cheoeumcheoreom ("Like the first time"), which is the world's first soju made of alkaline-reduced water, cheongju Baekhwasubok, plum liquor Seoljungmae Plus, and South Korean wine Majuang.[7]
See also
References
- Cho, Hyee-su (May 19, 2019). "[Behind the Brand: 1] Lotte inspired by a Goethe heroine; Naver helps us navigate". The Korea Herald.
- "LOTTE Chilsung Beverage Co Ltd". lottechilsung.tradekorea.com. Retrieved 2023-08-31.
- "History". Lotte Chilsung Beverage (in Korean). Retrieved 2023-09-02.
- "Shin Dong-bin reappointed internal director of Lotte Chilsung Beverage". koreajoongangdaily.joins.com. 2023-03-22. Retrieved 2023-09-02.
- Soo-yeon, Kim (2021-04-06). "Lotte Chilsung fined 1 bln won over unfair practice". Yonhap News Agency. Retrieved 2023-09-02.
- "volvic - company info - about us". 2009-06-21. Archived from the original on 2009-06-21. Retrieved 2023-02-06.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - Service (KOCIS), Korean Culture and Information. "The first Korean wine, Majuang : Korea.net : The official website of the Republic of Korea". www.korea.net. Retrieved 2023-02-06.
External links
- Official website
- Business data for Lotte Chilsung Beverage:
