Loud (Tim Hicks song)

"Loud" is a song co-written and recorded by Canadian country artist Tim Hicks.[1] The track was produced by Todd Clark, who co-wrote the track with Hicks, Gavin Slate, and Travis Wood.[2] The track was the lead single off Hicks' fourth studio album New Tattoo.[3]

"Loud"
Single by Tim Hicks
from the album New Tattoo
ReleasedApril 23, 2018 (2018-04-23)
GenreCountry rock
Length2:56
Label
Songwriter(s)
Producer(s)Todd Clark
Tim Hicks singles chronology
"Forever Rebels"
(2017)		 "Loud"
(2018)		 "The Worst Kind"
(2018)
Music video
"Loud" on YouTube

Background

Hicks told Top Country: "We had a riot writing and recording 'LOUD', and I think it shows on the track, it's high energy, guitar driven, and begs to be played live, so I can't wait to get out and perform it!"[4]

Commercial performance

"Loud" was certified Gold by Music Canada on October 7, 2020, with over 40,000 sales.[5] It reached a peak of #4 on the Billboard Canada Country chart dated July 28, 2018,[6] marking Hicks' eleventh Top 10 hit.[7]

"Loud" was licensed for use during the 2018 Stanley Cup playoffs on Sportsnet in Canada and NBC Sports in the United States.[8] Team Canada chose "Loud" as their official goal song for the 2021 World Junior Ice Hockey Championships in Edmonton.[9] The song was heard 41 times across Team Canada's 41 goals. [10]

Music video

The official music video for "Loud" premiered on May 31, 2018 and was directed by Peter Zavadil.[11][12]

Charts
Chart (2018) Peak
position
Australia Country (TMN)[13] 22
Canada Country (Billboard)[14] 4

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[5] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. Dagg, Nanci (April 13, 2018). "Tim Hicks releases "LOUD" not only digitally and to Canadian country radio but also to the NHL for use during the Playoffs". Canadian Beats Media.
  2. "Loud - Tim Hicks". AllMusic. Retrieved December 28, 2020.
  3. "TIM HICKS LOUD MUSIC VIDEO". Country Fancast. January 5, 2019. Retrieved January 1, 2021.
  4. "Go Back to the Future with Tim Hicks' Video for "Loud"". Top Country. June 1, 2018. Retrieved January 1, 2021.
  5. "Canadian single certifications – Tim Hicks – Loud". Music Canada. Retrieved December 31, 2020.
  6. "Canada Country chart for July 28, 2018". Billboard. Retrieved December 28, 2020.
  7. Tim Hicks peak positions on the Canada Country chart:
  8. "Hear Tim Hicks' New Song "LOUD" during NHL Playoffs on Sportsnet & NBC Sports". Top Country. 2018-04-14. Retrieved 2020-07-18.
  9. "Hockey Canada World Juniors on Twitter: "The roar of a hometown crowd OFFICIAL Team Canada's 2021 #WorldJuniors goal song: Loud — @timhicksmusic". Retrieved January 1, 2021 – via Twitter.
  10. "IIHF - Canada". IIHF International Ice Hockey Federation. Retrieved 2023-08-07.
  11. "Tim Hicks - No Truck Song (Official Music Video)" (video). YouTube. May 31, 2018. Retrieved January 1, 2021.
  12. McCrea, Brad (June 3, 2018). "WATCH: Tim Hicks Releases 'Loud' Video". iHeart Radio.ca. Bell Media.
  13. "COUNTRY HOT 50: Issue 1212". The Music Network. Retrieved January 1, 2021.
  14. "Chart Search - Artist: Tim Hicks, Title: Loud, Chart: CCW". Billboard. Retrieved July 18, 2021.(subscription required)
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