Celestyal Cruises
Celestyal Cruises (formed in 2014[6]) is a succession to Louis Cruises and Louis Cruise Lines. The Cruise line was a subsidiary of Louis plc (founded in 1935 as the first travel agency in Cyprus) until November 2021 when Searchlight Capital Partners took a majority share within the Cruise Line.[7]
 | |
| Type | Privately held company |
|---|---|
| Industry | Hospitality Travel Tourism |
| Founder | Louis Group [1] |
| Headquarters | Piraeus, Athens, Greece |
Area served | Greece Greek Islands Turkey Eastern Mediterranean |
Key people | Chris Theophilides - CEO [2] George Koumpenas - COO [3] Leslie Peden - CCO [3] Marios Theodosiou - CFO [4] |
| Products | Cruise ships |
| Parent | Searchlight Capital[5] |
| Website | https://celestyal.com |
Celestyal Cruises has two cruise ships:[8] the MS Celestyal Olympia and the Celestyal Crystal. The cruise line operates out of Athens, Greece[9] offering itineraries on a 3,4- and 7-night basis[10] around the Greek islands, Turkey, and the Eastern Mediterranean. It is reported that it carried 115,000 guests in 2019.[11] Celestyal Cruises operated for six years in Cuba until 2018[12][13] and historically chartered ships to Marella Cruises, previously Thomson Cruises.[14][15][16]
History
Celestyal Cruises
In September 2014, Louis Cruises rebranded itself as Celestyal Cruises.[17][18] It is a subsidiary of Louis plc, founded in 1935 as the first travel agency in Cyprus.
2015
Celestyal renovated some of its fleet in 2015. 43 new balconies were added to the Crystal, and 227 outside cabins, 21 junior suites, and nine suites were refurbished on the Olympia.[19][20][21] The Crystal is used for cruises in Cuba and Greece,[22][23][24] and Olympia travels in Greece.[25][26]
2016
In October 2016, it was announced Celestyal Cruises CEO Kyriakos Anastassiadis would be appointed to the position of Chairman CLIA (Cruise Lines International Association) Europe. He took up the position in January 2017.[27]
In July 2016 the cruise line imposed a short-term pause in visiting Turkish ports in the wake of the failed coup in Turkey.[28]
2017
In September 2017, Celestyal announced a partnership with Hays Travel to expand its customer base across the UK, making its cruises available through Hays Tour Operating Limited.[29] Celestyal has also partnered with Air Canada Vacations, Transat, Hola Sun Holidays, Apple Vacations,[30] Iglu and Planet Cruise.[31]
In May 2017, Celestyal launched its redesigned website which was designed to include cruise information as well as company news and details for its value program, Celestyal Inclusive Experience.[32][33][34]
In late 2017, Celestyal announced that it would be extending its cruise season in Greece to 10 months. The extension included seven-night Aegean cruises with overnight destinations in Mykonos and Santorini.[35][36] The following month, Celestyal announced its 2019 Greek islands itineraries leaving from Piraeus, which had longer stays with more destinations included Mykonos, Samos or Kusadasi, Patmos, Heraklion (Crete), Rhodes and Santorini.[37][36][38][39] The M/V Majesty was added to the Celestyal fleet in Greece for Aegean cruises in 2018,[40][41][42][43] when its charter to Marella Cruises, previously Thomson Cruises, ended.[44] In July 2018, it was announced that Majesty was sold to the Israeli company Mano Maritime.[45]
2018
In January 2018 it was announced that Celestyal Cruises would be pulling out of Cuba after five seasons. The cruise line cited the companies need to focus on the growing demand coming from its Greek operation as the reason for this decision.[12]
In May 2018 it was announced that Chris Theophilides would succeed Kyriakos Anastasiadis as Celestyal Cruises new CEO in June 2018.[46]
In August 2018 it was announced that Capt. George Koumpenas had been promoted to Chief Operating Officer and Leslie Peden had been appointed Chief Commercial Officer.[47]
At a press event in December 2018, Celestyal Cruises announced they were targeting 21% growth in guest numbers from 108,000 in 2018 to a targeted number of 130,000 guests in 2019.[48]
2019
In April 2019 Celestyal Cruises announced it will be extending its 2020 season with a new winter itinerary on the Celestyal Olympia. The Cruises are scheduled to operate a six week season in the Adriatic homeporting out of Venice from December 2020.[49]
2020
In January 2020, Celestyal Cruises president Kostakis Loizou was honoured for his significant contribution to the Greek cruise industry during the annual general assembly of the Association of Cruise Ship Owners and Maritime Agencies (EEKFN).[50]
An interview in February 2020 with Celestyal Cruises CEO - Chris Theophilides revealed that the cruise lines estimated contribution to the Greek economy for 2014-2018 reached €102.5 million annually. Theophilides cited that €28m was in direct operating expenditure and €4.1m to Greek food and beverage suppliers.[51]
In November 2020, Celestyal Cruises announced it had completed a brand refresh with a new logo and strapline - Experience Life, Experience the Journey. The new look brand will debut on its new flagship The Celestyal Experience. Peter Economides, owner and founder of Felix BNI which created the branding, said, ‘We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernized interpretation of the brand design.’[52]
2021
In January 2021 Celestyal Cruises announced a new partnership with Versonix systems to provide its Seaware booking platform to the cruise line. It was cited that Versonix was chosen due to the enhanced revenue management and crm capabilities.[53]
In November 2021 it was revealed that Celestyal Cruises had added Thessaloniki as a homeport to its Idyllic Aegean itinerary for 2022.[54]
On November 30, 2021 it was announced that Searchlight Capital Partners brought a majority stake in Celestyal Cruises. Louis plc, the Cypriot company that owns Celestyal, revealed that Searchlight, which has an asset portfolio estimated to be worth $6bn, will provide an initial tranche of €30m ($33.8) in senior debt financing to the Piraeus-based cruise company upon closing of the deal, together with a revolving €10m credit facility. The agreement provides for additional funding of up to €30m to support development plans. Louis will spin off Celestyal into a separate limited partnership company, Celestyal Holdings, in which Searchlight will hold a 60% stake.[55]
Louis Cruises (1982 - 2014)
| Louis Cruises (1982 - 2014) |
 MV Aquamarine anchored off Patmos, Greece in July 2008. Celestyal Cruises is a subsidiary of the Cyprus-based travel and tourism group Louis plc, that was founded in 1935 as the first travel agency in Cyprus. During the 1970s the company began chartering ferries for short cruises Cyprus, which eventually led to the purchase of the cruiseferry MV Prinsessan from the Finland-based Birka Line for $4 million in 1987. Renamed MV Princesa Marissa, the ship started making cruises from Limassol to the Greek Isles, Egypt and Israel under the then newly established Louis Cruise Lines band.[56][57] By 1994 the company had acquired three more ships, all of which were used in the short cruise market from Cyprus.[56] In the mid-1990s Louis Cruise Lines entered the business of chartering ships to other companies, chartering MV Princesa Oceanica (renamed Sapphire) to the UK-based Thomson Cruises in 1996.[56] The following year the newly acquired The Emerald was also chartered to Thomson. In 1999 Louis chartered the 1998-acquired SS Ausonia to First Choice Holidays, one of Thomson's competitors in the UK market. By this time the Louis fleet consisted of a total of eight ships. Also in 1999, Louis acquired a stake in the Greece-based Royal Olympic Cruises. Royal Olympic was already in difficulties by the time Louis became involved with the company, and the 11 September 2001 attacks dealt a further blow, finally leading to the collapse of Royal Olympic in 2004. During the early 2000s Louis further modernised their fleet by acquiring Calypso in 2000, and chartering MV Nieuw Amsterdam from Holland America Line in 2003, immediately sub-chartering her to Thomson as MV Thomson Spirit. In 2004 Louis acquired MV Aquamarine from the fleet of the UK-based Sun Cruises (which had gone out of business).[56] Another former Sun Cruises ship, MV Thomson Destiny, was chartered from a Norway-based investment company and sub-chartered to Thomson Cruises.[58] The new acquisitions also made possible the sale of three of Louis' older vessels. Also in 2004, following the collapse of Royal Olympic Cruises, Louis Cruise Lines purchased two of their former ships at bargain prices and established their own Louis Hellenic Cruises brand for the Greek cruise market.[56]  MV Sea Diamond was acquired in 2006, but sank off Santorini in 2007. Further expansion came in 2006 with the purchase of MV Orient Queen and MV Sea Diamond, another former Baltic Sea cruise ferry purchased from Birka Line, while Calypso was chartered to Thomson and Aquamarine (renamed Arielle) to Transocean Tours. Additionally Louis entered a franchise agreement with easyCruise to operate ships in the Eastern Mediterranean on behalf of easyCruise in the future. Disaster struck in April 2007 when the Sea Diamond sunk off Santorini, Greece. All but two of the ship's passengers were safely evacuated, but the sinking resulted in a flurry of negative publicity for Louis.[56] MV Oceanic II and MV Ruby were chartered as temporary replacements for the Sea Diamond, until MV Cristal – former Silja Line cruise ship MV Silja Opera – entered service in July 2007.[56][59] In 2008 the Arielle was returned from her charter to Transocean Tours, reverted to her earlier name Aquamarine and entered service under the Louis Hellenic Cruises brand.[60] By early 2008 the Louis Hellenic Cruises brand appeared to have been abandoned.[61] In April 2008 Louis Cruise Lines agreed to purchase MV Norwegian Dream and MV Norwegian Majesty from Star Cruises. The agreement at the time was to charter the ships back to Star Cruises/Norwegian Cruise Line until November 2008 and December 2009, respectively.[62] However, in September 2008 Louis cancelled the purchase of the Norwegian Dream due to "technical issues relating to the vessel".[63] In May 2008 Louis Cruise Lines purchased Thomson Destiny and Thomson Spirit that had previously been operated under charter. At the same time Princesa Marissa and Serenade were sold for scrap.[58] In 2009 the company changed its name to Louis Cruises. In 2010 Louis Cruises became a five ship fleet due to having laying up the SS The Emerald & MS Sapphire due to the SOLAS 2010 and the selling of the MV Aquamarine in order to renew the fleet. In 2012 the company signed a new charter agreement with Thomson Cruises and the MS Louis Majesty will switch over and be on charter until 2017.[64] By 1994 the company had acquired three more ships, all of which were used in the short cruise market from Cyprus.[56] In return, the Thomson Destiny will return to the Louis fleet and will be renamed Louis Olympia.[65] She will then be deployed on 3/4-day sailings out of Piraeus and Kusadasi to the Greek Islands and Turkey.[66] The MS Sapphire was sold for scrap in May 2012, and the SS The Emerald was sold for scrap in August 2012, along with The Calypso late 2012, all three ships were laid up for two years due to SOLAS 2010. The Coral was scrapped in late 2013, and theLouis Crista was charted to Cuba Cruises, but still operating under the Louis brand. In early 2014, Louis Cruises announced a new livery. All Louis ships will receive a Louis Cruises logo on their white hall, along with a red and blue stripe next to it. The "Louis Olympia" was the first ship to receive the new livery in early February 2014. |
Awards
At the 2015 Greek Tourism Awards, Celestyal received four awards, one of which was the Gold Award for Themed Events. It also received two Silver Awards and one Bronze Award. The following year, it won the Cruise Line Revelation Award at the Excellence Awards in Cartagena, Spain.[67] Celestyal received the Best Value Cruise Line of 2016 at Cruise Critic UK Editors' Picks Awards,[68] as well as four Greek Tourism Awards in 2016.[69]
Also in 2017, Celestyal received five top Critic Cruiser's Choice Awards,[70] as well as five awards at the Greek Tourism Awards.[71]
Cruise Critic Awards
In December 2017, Cruise Critic UK Editors' Picks Awards recognized Celestyal with Best for Service.[72][73] The Marella Spirit also received three Cruise Critic UK Editors' Picks Awards.[74]
Cruise Critic UK Editors’ Picks Award in December 2018 awarded Celestyal Cruises for Best Service and received four Cruise Critic Cruisers’ Choice Awards: two first-place awards (for Shore Excursions and Value) and two second-place awards (for Service and Entertainment).[75]
In December 2019 Cruise Critic’s 11th UK Editors’ Picks Awarded Celestyal Cruises “Best for Service” 2019.[76]
MedCruise Awards
In August 2020, Celestyal Cruises was awarded first prize at the MedCruise Awards 2020 for its solidarity initiatives amid the pandemic and its commitment to develop the cruise sector in the Eastern Mediterranean.[77]
TV Coverage
Cruising with Jane McDonald
Celestyal was featured in the final episode of the second season of Jane McDonald's Channel 5 show, Cruising with Jane McDonald in 2017.[78] McDonald went on a Cuban cruise that stopped in Cienfuegos, Santiago de Cuba and Montego Bay, Jamaica with an overnight in Havana.[79][80]
In January 2019 it was announced that Cruising with Jane new series would feature Celestyal Cruises Idyllic Aegean Cruise which features the Greek Islands.[81]
Music Videos
In June 2017, Greek urban pop band “REC” filmed onboard the Celestyal Olympia cruise ship to shoot the summer scenes of its new video clip entitled “A heart on the Sand”.[82]
COVID-19 Pandemic
Celestyal Cruises due to the COVID-19 pandemic suspended all cruises since 13 March 2020.[83] A decision issued from the company was to extend the suspension further until 6 March 2021 due to a ongoing uncertainty on travelling to Europe this summer.[84]
Celestyal Cruises resumed cruises in June 2021 with its Idyllic Aegean itinerary.[9] Celestyal Cruises put a second ship into operation (Celestyal Olympia) in June 2021 with a new itinerary the Legendary Archipelago that visited Thessaloniki, Mykonos, Santorini, Ag. Nikolaos (Crete) and Rhodes in Greece and Limassol in Cyprus [85] In August 2021 Celestyal Cruises announced it would stop cruises at the end of August 2021 and suspend its Autumn and winter cruises due to the increasing number of travel restrictions being brought in.[86]
In October 2021 Celestyal Cruises announced its return to cruising on March 14 of 2022 with its offering of 3 and 4-night cruises followed by 7-night cruises on April 30, 2022.[87]
Celestyal Experience
During the COVID-19 pandemic in 2020, Celestyal Cruises acquired the former Costa neoRomantica from Costa Cruises, the vessel was renamed Celestyal Experience in August of that year. A year later it was announce in September 2021 that Celestyal decided to sell the Experience. Citing, "due to the prolonged effects of the ongoing COVID-19 pandemic, it was decided not to increase the size of Celestyal Cruises’ fleet at this time and will instead continue to operate the cruise ships Celestyal Olympia and Celestyal Crystal which served the company’s needs well prior to the pandemic. In addition, the sale is expected to further support the liquidity of Celestyal Cruises," the company said.[88]
The Celestyal Experience new owners renamed the ship The Antares Experience and was sent for scrapping in November 2021.[89]
Fleet
Current Ships
| Ship | Flag | Built | Will Enter service | Gross tonnage | Notes | Image |
|---|---|---|---|---|---|---|
| Celestyal Journey |  Malta | 1994 | 2023 | 55,819 GT | Currently operating on 7 night cruises from Athens (Piraeus), Thessaloniki, Kusadasi and Crete (Heraklion) | .jpg.webp) |
| Celestyal Olympia | Malta | 1982 | 2005, 2012 | 37,584 GT | Currently operating on 3/4-day cruises from Greece. | _(cropped).JPG.webp) |
Former Fleet
| Ship | Built | Builder | In service with Celestyal Cruises | Gross tonnage | Flag | Notes | Image |
|---|---|---|---|---|---|---|---|
| Celestyal Crystal | 1992 | Wärtsilä Marine/Kvaerner Masa-Yards | 2007–2023 | 25,611 tons | Malta | Operates cruises to Greece, Turkey, Cyprus and the Caribbean. |  |
| Celestyal Experience[90][91][92] | 1993 | Fincantieri | 2020-2021 (Never entered service) | 56,769 tons | Malta | Ex-Costa neoRomantica. The ship was bought from Costa Cruises, joined in August 2020, but was sold one year later.[93] It was sold for scrap in 2021 by the next owner.[94][95] | .jpg.webp) |
| Majesty | 1992 | Wärtsilä Marine/Kvaerner Masa-Yards | 2008–2018 | 40,876 tons | Malta | Now named MS Crown Iris for Mano Maritime. |  |
| Celestyal Odyssey | 2000 | Blohm + Voss | 2015–2016 | 24,318 tons | Malta | Now named MV Glory Sea for Diamond Cruises. | .jpg.webp) |
| Celestyal Nefeli | 1992 | Union Navale de Levante | 2016–2017 | 19,093 tons | Malta | Now named Gemini for Blue World Voyages. | .jpg.webp) |
| Marella Spirit | 1983 | Chantiers de l'Atlantique | 2002–2003 | 33,930 tons | Malta | It was chartered to Marella Cruises until 2018; previously Thomson Spirit, Patriot, Spirit, and Nieuw Amsterdam. Sold for scrap at Alang under the name Mare S in 2018 |  |
| Princesa Marissa | 1966 | Hietalahti shipyard | 1987–2008 | 10,487 tons |  Cyprus | Previously named Prisessan and Finnhansa. Scrapped at Alang under the name Prince in 2008. |  |
| Princesa Amorosa | 1956 | Harland & Wolff | 1994–2002 | ? tons | Cyprus | Previously named Scottish Coast, Galaxias and pink. Scrapped at Alang under the name Rosa in 2002. | |
| Louis Aura | 1968 | AG Weser | 2006–2017 | 15,781 tons | Malta | Previously named Starward, Bolero, Orient Queen and Aegean Queen. Scrapped at Alang under the name Aegean in 2018. |  |
| Sea Diamond | 1986 | Vuosaari shipyard | 2006–2007 | 21,484 tons |  Greece | Previously named Birka Princess. Sank near Santorini on 2007. | .jpg.webp) |
| Sapphire | 1965 | Cantieri Navale Felszegi | 1996–2012 | 12,263 tons | Malta | Previously named Italia for Costa Crociere sold for scrap at Alang under the name Aspire in 2012. |  |
| Princessa Victoria | 1936 | Harland & Wolff | 1994–2004 | 15,007 tons | Cyprus | Previously named Dunnottar Castle, sold for scrap at Alang under the name Victoria in 2004. | .jpg.webp) |
| Princessa Cypria | 1965 | Cantieri Navali del Torrino e Riuniti S.P.A. Riva Trigoso Genova | 1988–2005 | ? tons | Cyprus | Previously named Princess Marghethe, sold for scrap at Alang under the name Princes in 2005. |  |
| The Emerald | 1957 | Newport News Shipbuilding and Drydock | 1996–2012 | 26,431 tons | Greece | Previously named Santa Rosa. Sold for scrap at Alang in 2012. |  |
| Ausonia | 1956 | Cantieri Riuniti dell' Adriatico | 1998–2006 | 11,879 tons | Greece | Previously named Ausonia. Sold for scrap at Alang under the name Winner 5 in 2006. |  |
| Serenade | 1956 | Chantiers de l'Atlantique | 1999–2008 | 14,173 tons |  Bahamas | Previously named Jean Mermoz. Sold for scrap at Alang under the name Serena in 2008. | .jpg.webp) |
| The Calypso | 1967 | Fincantieri | 2000–2013 | 11,162 tons | Greece | Previously named Canguro Verde. Sold for scrap at Alang under the name Caly in 2013. |  |
| Perla/The Aegean Queen | 1971 | Cantiere navale di Riva Trigoso | 2004–2008 | 16,710 tons | Greece | Previously named MS Southward. Sold for scrap at Aliağa, Turkey in 2013. | .JPG.webp) |
| Coral | 1971 | De Rotterdamsche Droogdok, Rotterdam, Netherlands | 2004–2013 | 14,194 tons | Greece | Previously named Cunard Adventurer. Sold for scrap at Alang under the name Cora in 2014. | .jpg.webp) |
| Aquamarine | 1970 | Hietalahti shipyard | 2005–2010 | 18,346 tons | Greece | Previously named Nordic Prince. Sold for scrap at Alang, India in 2014.[96] | .jpg.webp) |
| Ruby | 1974 | Navali Mechaniche Affini, La Spezia, Italy | 2007–2007 | 17,593 tons | Cyprus | Previously named Cunard Countess, after named Ocean Countess. Sold for scrap at Aliağa, Turkey in 2014. |  |
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External links
Media related to Celestyal Cruises at Wikimedia Commons- Official website