Lowell Herb Co

Lowell Herb Co is a California-based cannabis brand owned by Lowell Farms that sells packs of pre-rolled joints in varying blends, including seasonal crops.

Lowell Herb Co
IndustryCannabis
Founded2017
FounderDavid Elias
Headquarters
Santa Barbara, California
Key people
  • George Allen, Chairman [1]
  • Mark Ainsworth, CEO[1]
ProductsFlower, prerolls[2]
Number of employees
135+[2]
Websitelowellsmokes.com

In 2020, California cannabis company Indus Holdings, Inc. acquired the Lowell portfolio, subsequently rebranding itself as Lowell Farms. The company now produces a number of brands, including Lowell Herb Co., Cypress Cannabis, MOON, and Kaizen Medicinals, for licensed retailers throughout the state.

Lowell Farms

Origin

The company claims the farm was originally established in 1909 by William "Bull" Lowell[3][4] and was closed by Henry J. Finger in California in 1913.[5] However, a 2018 profile in The New Yorker makes it clear that Lowell is a fictional character and that the company was actually established in 2017, "shortly after Proposition 64 reversed California’s marijuana prohibition."[6]

Operations

Expansion

Lowell Herb Co. debuted a "weed bouquet" in February 2017 as a Valentine's Day offering, which was available for delivery in the Los Angeles area. The company expanded the offering after its initial popularity.[7][8] The bouquet is made with an ounce of Purple Princess accented with wildflowers and eucalyptus.[9]

In June 2018, Lowell began hiring pardoned non-violent, marijuana-related offenders for package design, sales, marketing, distribution, shipping and customer service positions.[10] The company asserted that many job applicants in the United States are removed from consideration for having misdemeanor or felony cannabis offenses.[11] After the city of West Hollywood approved lounges and eateries for cannabis consumption, the company announced that a rooftop restaurant known as Lowell Farms: A Cannabis Cafe would open in 2019.[12] The cafe opened on October 1, 2019, becoming the first business to secure a fully legal (at the state and local levels, marijuana still being classified as a Schedule I drug under the federal Controlled Substances Act of 1970) cannabis consumption license in the United States.[13]

In April 2021, Lowell Herb Co. announced a licensing agreement with Ascend Wellness Holdings that would bring Lowell pre-roll products to Illinois and Massachusetts.[14]

Partnerships

In 2019, Lowell collaborated with CJ Wallace, the son of rapper The Notorious B.I.G., and Think BIG to release The Frank White Creative Blend. The pre-roll pack was inspired by Biggie's "Frank White" alter-ego and uses a custom blend of Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.[15] Other investors include Miley Cyrus, Sarah Silverman, Mark Ronson, and Chris Rock.[16]

Products

In March 2017, the company released a weed flower crown aimed at Coachella participants. The crown featured Lowell's "Coachella Blend" cannabis and is available only to customers preordering the "Coachella pack" through Palm Springs Safe Access dispensary.[17][18] After receiving a cease-and-desist letter from AEG Presents, the parent company of the music festival, concerning use of the name Coachella, Lowell changed the name of its Coachella products to "NotChilla".[19][20]

Lowell introduced a "cannabis bouquet" including and stemmed cannabis as well as an Eight Nights of Chanukah pack of different cannabis strains per night during the winter of 2018.[21][22]

LOWELL 35'S On Sept. 29th 2022 Lowell began sales of the Lowell 35's.[23] Initially only available at a limited amount of dispensaries throughout California. Since launch they have become available at more dispensaries. Lowell 35's launched in three packs Trailblazer, Mind Safari, and Stargazer. Information from the site: Lowell 35's offer unparalleled quality and exceptional smokeability.

References
  1. "Board of Directors". Lowell Farms Inc.
  2. Jones, Christopher (2019-05-29). "Lowell Herb Co. CEO David Elias Builds a Bull Market Out West". mg Magazine – Cannabis News & Information. Retrieved 2019-08-16.
  3. "There Is Officially A Marijuana Bouquet Delivery Service, Because It's 2017". Sarcasm Society.
  4. "Lowell Smokes". The New Smoker.
  5. Madison Margolin (July 6, 2017). "Meet Lowell Herb Co.: Community and Sales For Small, Family-Run Pot Farms". Jane Street.
  6. Goodyear, Dana (2018-07-16). "Puff, Puff, Hire". The New Yorker. ISSN 0028-792X. Retrieved 2019-10-03.
  7. Elyse Wanshel (February 16, 2017). "This Dope Marijuana Bouquet Is What Romance Is All About". Huffington Post.
  8. Kate Wertheimer (January 31, 2017). "Send your sweetheart a marijuana bouquet this Valentine's Day". TimeOut.
  9. Steve Huff (February 3, 2017). "This Super Stoney Weed Bouquet Is The Ultimate Valentine's Day Gift". Maxim.
  10. Schilling, Mary Kaye (2018-06-15). "Pot Offenders Wanted: California's Lowell Herb Co.'s Novel Approach to Hiring". Newsweek. Retrieved 2019-01-03.
  11. "Lowell Herb makes pre-rolled marijuana joints and is looking to hire non-violent cannabis offenders". Daily News. 2018-05-17. Retrieved 2019-01-03.
  12. Holmes, Mona (2019-02-25). "West Hollywood's first-ever cannabis restaurant boasts a gorgeous open rooftop in rendering". Eater LA. Retrieved 2019-07-31.
  13. Kim, Allen (October 1, 2019). "The first cannabis cafe in the United States opens". CNN. Retrieved October 11, 2019.
  14. "Lowell Farms and Ascend Wellness Holdings Announce Strategic Licensing Agreement, Bringing Award-Winning Lowell Smokes to Illinois and Massachusetts". Lowell Farms Inc. Retrieved 2022-04-06.
  15. Erickson, Nate (2019-04-09). "The Notorious B.I.G.'s Son Just Launched a Weed Brand to Honor His Dad". Esquire. Retrieved 2019-07-31.
  16. "Cannabis Brand Lowell Herb Co., Announces A-list Investors Miley Cyrus, Chris Rock, Mark Ronson, and Sarah Silverman". PR Newswire. 2019-08-20.
  17. Ellen Scott (March 30, 2017). "You can now get your very own weed flower crown for Coachella". Metro.
  18. Gina Mei (March 29, 2017). "Get Ready to Be the Queen of Coachella, Because Weed Floral Crowns Are Here". Cosmopolitan.
  19. Gerrick D. Kennedy (April 4, 2017). "One cannabis company really wants to cash in on Coachella". The Los Angeles Times.
  20. Polly Mosendz (April 10, 2017). "Coachella Isn't All That Chill About Its Brand". Bloomberg.
  21. Meaghan O'Neill (8 November 2018). "Designing for the New Culture of Cannabis". Architectural Digest. Retrieved 19 January 2019.
  22. Tony Bravo (5 December 2018). "Lowell Herb Co. is lighting up Hanukkah with eight days of cannabis". San Francisco Chronicle. Retrieved 19 January 2019.
  23. "Lowell Farms Inc. Commences Sales of Its New Preroll: The Lowell 35". Lowell Farms Inc.
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