LuLaRich

LuLaRich is an American documentary miniseries, directed and produced by Jenner Furst and Julia Willoughby Nason and executive produced by Blye Pagon Faust and Cori Shepherd Stern. It follows LuLaRoe, a clothing empire accused of being a pyramid scheme. It consists of four episodes and premiered on Amazon Prime Video on September 10, 2021.[1]

LuLaRich
GenreDocumentary
Directed by
Country of originUnited States
Original languageEnglish
Production
Executive producers
  • Jenner Furst
  • Julia Willoughby Nason
  • Mike Gasparro
  • Blye Pagon Faust
  • Cori Shepherd Stern
Production companies
Release
Original networkAmazon Prime Video
Original releaseSeptember 10, 2021 (2021-09-10)

Plot

The series investigates LuLaRoe, a pyramid scheme. It features former employees, sellers, and the owners of the company DeAnne Brady and Mark Stidham.

It features interviews with journalist Jill Filipovic and MLM expert Robert L. FitzPatrick.[2]

Production

After seeing so many LuLaRoe posts from her social circle, Executive Producer Cori Shepherd Stern brought the idea for a LuLaRoe documentary to her filmmaking partner, Blye Pagon Faust. Stern and Faust then approached Jenner Furst and Julia Willoughby Nason with the idea. In July 2020, it was announced Furst and Nason would direct and produce the documentary series revolving around LuLaRoe, with Furst and Nason serving as producers under their Cinemart banner.[3]

In August 2021, it was announced Amazon Studios would co-produce the series, with Amazon Prime Video distributing.[4]

References

  1. "Amazon Prime Video Releases Official Trailer for Billion-Dollar Leggings Tell-All "LuLaRich"". The Futon Critic. August 16, 2021. Retrieved September 1, 2021.
  2. Anderson, John (2021-09-09). "'LuLaRich' Review: Fashion Crime". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-09-12.
  3. D'Alessandro, Anthony (July 10, 2020). "Documentary About Controversial LuLaRoe Clothing Empire In Works From 'Fyre Fraud' Team And Based On Media". Deadline Hollywood. Retrieved September 1, 2021.
  4. Aurthur, Kate (August 16, 2021). "Amazon Unveils Trailer for 'LuLaRich,' Investigative Docuseries About the LuLaRoe Pyramid Scheme". Variety. Retrieved September 1, 2021.
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