Luna bar

In 2000, LUNA introduced LUNAFEST, a philanthropic traveling film festival featuring films created and directed by women.[12] Interested individuals and organizations are able to register to host a LUNAFEST in their city, with LUNA providing the films and materials needed.[13] Through these events, hosting organizations can raise funds for The Breast Cancer Fund and other chosen causes, with 15% of LUNAFEST proceeds supporting the Breast Cancer Fund and the remaining 85% of funds supporting a nonprofit organization chosen by the host.[13][14] Since 2000, LUNAFEST has raised over $456,000 for The Breast Cancer Fund and $785,000 for other organizations.[15] The LUNAFEST program will be on hiatus for the remainder of 2023 and the full year of 2024.[7]

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched LUNA Pro Team, a women’s professional mountain biking team.[16] In 2002, they expanded the initiative to include Team LUNA Chix, a network of women's teams across the United States that focus on various sports, fitness activities, and raising money for The Breast Cancer Fund.[16] While initially centered only on mountain biking, the team currently encompasses running, triathlon, and cycling. There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members.[17] They were featured in Fitness Magazine as one of fifteen organizations promoting Breast Cancer awareness.[18]