MDH (spice company)

Mahashian Di Hatti Private Limited,[2][3] doing business as MDH, is an Indian spice producer and seller based in New Delhi, India. It is the second largest leader in the Indian market with 12% market share, following S. Narendrakumar's Everest Spices.[4]

Mahashian Di Hatti Private Limited
TypePrivate
IndustryFood, spices
Founded1919 (1919), Sialkot, Punjab Province, British India
FounderMahashay Chunnilal Gulati
HeadquartersNew Delhi, India
Key people
ProductsDeegi Mirch, Chana masala, Kitchen King, Chunky Chaat Masala, Meat Masala, Kasoori Methi, Garam masala, Rajmah masala, Shahi Paneer Masala, Dal Makhani Masala, Sabzi Masala.
RevenueIncrease ₹9.24 billion (US$137.51 million) (2016)[1]
Increase ₹20 billion (US$269.91 million) (2020)
Increase ₹4.2 billion (US$56.68 million) (2020)
Websitemdhspices.com

It was founded by Dharampal Gulati in 1959, who served as its CEO until his death on 3 December 2020, Subsequently, Dharampal's son, Rajeev Gulati, took over the company and became the face of the MDH brand.[5][6]

History

Mahashay Chunnilal Gulati set up the masala company in 1919 in Sialkot, British India currently located in the Punjab province of Pakistan since 1947.[7] It is associated with Mahashay Chunnilal Charitable Trust.

Mahashay Dharampal Gulati, the son of the founder moved to Delhi after the partition of India. He opened a shop in a shack and started selling spices like his father.[8] He later opened his shop at Ajmal Khan Road, Karol Bagh and expanded from there. In 1959 he bought a plot in Kirti Nagar to set up his own spice factory.[9]

From there, he built the entire group to one of India's leading spices manufacturers expanding to 15 factories. Speaking to The Economic Times last year, he said, "My motivation to work is being sincere in product quality sold at affordable prices. And nearly 90% of my salary goes to charity in my personal capacity."

At the age of 94, Dharam Pal was the highest paid Fast Moving Consumer Goods (FMCG) CEO in India in 2017.[10] He took home over ₹210 million (equivalent to ₹280 million or US$3.5 million in 2023) as salary in the last fiscal year.[11] Two years later, on 16 March 2019, the 14th President of India Ram Nath Kovind conferred the Padma Bhushan award for Trade & Industry.[12]

Current status

MDH today has a range of 62 products[13] available in over 150 different packages. These include ground and blended spices, which are free of preservatives.[14] MDH also sells other products, such as saffron.[15]

MDH is one of India's biggest spice producer and seller. It not just has a user base in India but also overseas. In 2022, there were rumours of it being sold to Unilever. MDH however has refuted all the false rumours.[16]

Charity work

MDH under the leadership of Mahashay Dharampal Gulati has developed more than 20 schools including MDH International School, Mahashay Chunnilal Saraswati Shishu Mandir (named after his late father), Mata Lilawati Kanya Vidyalaya (named after his late wife), and Mahashay Dharampal Vidya Mandir etc.

He started a 10-bed eye hospital at Arya Samaj, Subhash Nagar, in November 1975. Later in January 1984, a 20-bed hospital was established in Janakpuri, New Delhi to commemorate his late mother Mata Chanan Devi. Now it has 300 beds on about 2 hectares (5 acres) of land, the hospital is equipped with MRI, CT scan, Heart Wing, Neuro Sciences, IVF etc.

References
  1. "MDH yearly results". IndiaTimes.com. 17 January 2017. Retrieved 17 January 2017.
  2. "MAHASHIAN DI HATTI PRIVATE LIMITED | Basic Company Information". tofler.in. Retrieved 7 October 2018.
  3. "Mahashian DI Hatti Ltd: Company Profile". Bloomberg.com. Retrieved 7 October 2018.
  4. "FMCG sector's highest paid CEO is a 94-year-old school drop-out". The Times of India. Retrieved 10 May 2018.
  5. "Remember 'Dadaji' From The Popular MDH Masala Ads? Here's The Man Who Replaced Him". India Times.
  6. "MDH owner Mahashay Dharampal Gulati passes away at 98". Economic Times.
  7. "A sneak peek into the flavorful world of MDH". Economic Times. 6 May 2009.
  8. ABP NEWS (24 October 2014). "Vyakti Vishesh: From a tangawala to billionaire: MDH man Mahashay Dharam Pal". Archived from the original on 19 December 2021. Retrieved 21 September 2017 – via YouTube.
  9. "A Tale of Two Refugees", by Diksha Sahni and Nikita Mehta, Wall Street Journal, 13 December 2011
  10. Malviya, Sagar (21 September 2017). "FMCG sector's highest paid CEO is a 94-year-old school drop-out". The Economic Times. Retrieved 21 September 2017 – via The Economic Times.
  11. "FMCG sector's highest paid CEO is a 94-year-old school drop-out - Times of India". The Times of India. Retrieved 10 May 2018.
  12. "President Kovind presents Padma Bhushan to Mahashay Dharampal Gulati". The President of India's Youtube channel. 16 March 2019. Archived from the original on 19 December 2021. Retrieved 18 March 2019 – via Youtube.
  13. Dhawan, Himanshi (27 January 2019). "At 95, this Padma Awardee is highest paid FCMG CEO". Retrieved 21 June 2020.
  14. "About us | MDH Spices". Retrieved 13 December 2020.
  15. "Other Products | Product Categories | MDH Spices". Retrieved 13 December 2020.
  16. "MDH denies any move to sell business to Hindustan Unilever". Business Standard.
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