MEGA Family Shopping Centre

MEGA shopping centre is a chain of shopping centres that was founded and previously managed and operated by IKEA Centres Russia (which was a part of the IKEA Group ). On 28 September 2023, IKEA has since sold the operations of all 14 MEGA Shopping Centres to Gazprombank.[1]

MEGA Family Shopping Centre
LocationRussia
Opening date2002
Websitemega.ru

MEGA provides about 1.735 million sqm of retail space, and more than half of its tenants are represented by international retailers. It owns and operates 41 malls in 14 countries along with 25 retail parks.

IKEA Centres Russia

IKEA Centre Russia was a part of IKEA Centres, which is IKEA Group's global shopping centre company. Present in China, and Europe (including the Nordic countries).

IKEA Centres Russia was the largest developer on the Russian market with 14 MEGA branded shopping centres located in Russia's 11 largest cities with more than 250 million visitors annually.[2] Each centre comprises circa 124,000 sq m with approximately 200 stores each.[3]

Operations of IKEA Centres in Russia as of 2023:

  • 14 MEGA shopping centers[4] (operations of the shopping centers have since been sold to Gazprombank)
  • 11 Russian cities
  • RUB 98 billion investment
  • 2.32 million sq.m overall retail space
  • 232 million visitors per year
  • 2.6 billion visitors since the first MEGA opening
  • over 1100 co-workers
  • 123.960 sqm average GLA of each MEGA shopping center (1.735.000 sqm total)
  • 97% brand awareness level in the cities of presence

Development in Russia


Khimki fire
See also: 2022 Russian mystery fires

On 9 December 2022, a major fire started in the MEGA shopping centre in Khimki, burning 18,000 square metres (190,000 sq ft) of the centre, with one death. Local authorities stated that the fire was not the result of arson. A criminal investigation based on safety violations was opened into the incident.[22]

List of MEGA malls
List of MEGA malls[23]
NameLocationTotal retail floor
area (GLA) (m2)		Total area (m2)ShopsParking Spaces
MEGA Belaya DachaKotelniki, Moscow Oblast222,000304,000320 8,500
MEGA KhimkiKhimki, Moscow Oblast175,000210,600214 8,700
MEGA Teply StanSosenskoye Settlement, NAO, Federal City of Moscow155,000180,500208 8,780
MEGA DybenkoVsevolozhsky District, Leningrad Oblast140,400182,000208 7,700
MEGA Rostov-on-DonAksay, Rostov-on-Don103,100130,600209 5,700
MEGA SamaraSamara101,400 133,000186 6,500
MEGA OmskOmsk124,300 161,400185 7,400
MEGA ParnasVsevolozhsky District, Leningrad Oblast101,500127,400160 6,900
MEGA Adygea-KubanKrasnodar101,300124,700165 6,200
MEGA EkaterinburgYekaterinburg99,500130,000175 5,800
MEGA KazanKazan91,500112,500166 6,500
MEGA NovosibirskNovosibirsk103,200130,500203 6,500
MEGA Nizhny NovgorodFedyakovo, Nizhegorodskaya Oblast102,500125,500155 6,800
MEGA UfaUfa114,700141,8001876,600

Products and services

Anchor tenants

MEGA centres are supported by anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.

Brands

Typically MEGA shopping centre has more than 70% foreign retailers including western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria's Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L'Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.

In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L'Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.

Food courts

In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.

Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.

In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.[24]

Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa's, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.

Financial results

In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.

The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGA centers) is 1.4 %.[2]

References
  1. "Gazprombank buys Russia MEGA shopping centres from IKEA affiliated business". yahoo! finance. Retrieved 21 October 2023.
  2. "Российская IKEA подводит итоги 2015 финансового года". Retail.ru (in Russian). 2015-09-14. Retrieved 2023-08-10.
  3. "Brochure: Unfolding your potential in Russia" (PDF). mega.ru. Retrieved 2023-08-10.
  4. "MEGA: About us". mega.ru. Retrieved 2023-08-10.
  5. МЕГА Теплый Стан (in Russian)
  6. Самый крупный в России МЕГА молл будет открыт в Химках (in Russian)
  7. МЕГА Казань открыл Минтимер Шаймиев Archived 2016-08-10 at the Wayback Machine (in Russian)
  8. IKEA открывает Мегу в Екатеринбурге (in Russian)
  9. Мега открылась в Кстовском районе Нижегородской области (in Russian)
  10. IKEA осенью 2006 года откроет торговый центр «МЕГА-Дыбенко» и центры «IKEA-Парнас» и «МЕГА-Парнас» (in Russian)
  11. В Подмосковье открылась первая очередь одного из крупнейших в Европе торгово-развлекательных центров для всей семьи (in Russian)
  12. 22 ноября 2007 года IKEA откроет ТЦ «Мега» в Ростове-На-Дону (in Russian)
  13. Мэрия Новосибирска сказала "финальное «ОК» и «Мега» открылась (in Russian)
  14. IKEA и ГК «Белая Дача» открыли вторую очередь семейного ТЦ «Мега Белая Дача», общая стоимость проекта составила 12 млрд рублей (in Russian)
  15. МЕГА Адыгея Archived 2016-09-19 at the Wayback Machine (in Russian)
  16. МЕГА открывается в Омске (in Russian)
  17. Уфа: открылся семейный торговый центр МЕГА Archived 2016-08-22 at the Wayback Machine (in Russian)
  18. Состоялось открытие ТЦ «Мега-Самара» (in Russian)
  19. «Мега» удержит покупателей расширением фудкортов (in Russian)
  20. "IKEA pauses operations in Russia and Belarus" (Press release). Archived from the original on 2022-03-03. Ingka Group has taken the decision to pause all IKEA Retail operations in Russia, while the shopping centre Mega, will continue to be open to ensure that the many people in Russia have access to their daily needs and essentials such as food, groceries and pharmacies.
  21. "Gazprombank buys Russia MEGA shopping centres from IKEA affiliated business". yahoo! Finacne. Retrieved 21 October 2023.
  22. "1 Dead, OBI Store Destroyed in Massive Moscow Mall Fire". The Moscow Times. 2022-12-09. Archived from the original on 2022-12-09. Retrieved 2022-12-09.
  23. "MEGA malls".
  24. В «МЕГЕ Теплый Стан» открылся новый фудкорт (in Russian)
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