MTR Foods
MTR Foods is a food products company based in Bengaluru, India. The company manufactures a range of packaged foods including breakfast mixes, ready to eat meals, masalas and spices, snacks and beverages.
 MTR Foods logo | |
| Type | Joint-stock company |
|---|---|
| Industry | Food |
| Founded | 1976[1] |
| Headquarters | , India |
| Revenue | ₹1000 crore[2] |
| Owner | Orkla Group |
| Parent | Orkla Group |
| Website | mtrfoods |
MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla. MTR is the acronym of Mavalli Tiffin Room.
History
The company began with the establishment of the Mavalli Tiffin Room (commonly known as MTR) restaurant in Bangalore in 1924 by Yagnanarayana Maiya.
In 1975, when India was under emergency, a Food Control Act was introduced which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business by the following year, selling ready-to-eat snacks such as chutneys and rasams.
In 1984, MTR expanded out of Karnataka to the southern states of Tamil Nadu and Andhra Pradesh.
In 2007, Orkla Group, a Norwegian conglomerate, acquired the packaged foods business of MTR Foods.[3]
Business
In 2011, MTR launched a sub-brand called MTR SnackUp with a range of traditional South Indian snacks like Khara Boondi and Benne Murukku.[4]
In 2017, MTR launched a new brand called Laban.[5]
See also
References
- "Maiyas Beverages And Foods: One Bite At A Time". Forbes India. Forbes India. Retrieved 17 September 2021.
- "MTR focusses on south with innovative product". The Hindu.
- "Norway's Orkla acquires MTR Foods in $80-m deal". Business Line.
- "MTR moves top stop reveal from snacking on its market share". business-standard.com.
- "MTR Foods introduces a new brand Laban, a delicious, stretchy, unique human-shaped candy".
External links
