Magic of Love (song)

Japanese girl group Perfume have released three studio albums. All three albums, Game (2008), Triangle (2009) and JPN peaked at number one in Japan.[1] The albums were certified platinum by the Recording Industry Association of Japan (RIAJ) with shipments of 250,000 units; the first was awarded double platinum.[2][3][4] While working on their third album, Perfume departed from Tokuma Japan Communications and signed a deal with Universal Music Japan in order to release their work through global markets.[5] They began work on their fourth studio album not long after.

As with the rest of Level 3, Japanese producer and Capsule musician Yasutaka Nakata had written, arranged and composed the song.[6] Nakata has collaborated with all of Perfume's records and songs from 2003 onwards.[7] It was recorded in Tokyo, Japan and was mixed and mastered by Nakata.[6] It is a "calm" dance-pop and synthpop song,[8][9] and incorporates instrumentation of a synthesizer and keyboards.[6] Writing for Land of Rising, Alex Shenmue commented that its "mellow mood will be there for most of the track’s length, replacing the more instrumentally complex parts and offering a calmer and slightly melancholic feeling, [...]".[9]

"Magic of Love" received favorable reviews from most music critics. Shenmue highlighted the track as an album standout.[9] Patrick St. Michael, writing for The Japan Times, said the composition wasn't an "improvement" but commented that it was "simple, catchy pop"; he felt the track was better than the two other album mix tracks.[8] Selective Hearing's writer Nia felt "50/50" with the song, saying "It’s not a horrible mix but… were the bagpipes really that necessary?".[10] A writer from CDJournal labelled the track "cute" but also "painful."[11] Ian Martin, who had written their extended biography at Allmusic, had highlighted the song as an album and career standout.[12] Konno Asami from nihongogo.com praised the outcome after the release of Perfume's "childish" single "Mirai no Museum", stating "it’s a fun song with a great dance and funny lyrics."[13]

The song charted in Japan, South Korea and Taiwan. Reaching number three,[1] it broke the group's eight consecutive singles to stall at number two; all their previous singles "Spring of Life", "Spending All My Time" and "Mirai no Museum" peaked at two.[1] The song also peaked at number three on Japan's Hot 100 chart.[14] The song reached number seventeen and seven in South Korea and Taiwan Overseas chart.[15][16][upper-alpha 1] The song was certified gold by RIAJ for shipments of 100,000 units in Japan.[17]

Selected as the fourth and final single of Level 3, the song was released as a stand-alone digital download on 22 May of that year.[18] Two CD singles were issued; a standalone CD with all four songs, and a CD and DVD edition with a card slipcase.[6] "Magic of Love" was used as in TV commercials of Pure Gummy by Kanro (the second song used for advertising this product after "Communication"). The spot started broadcasting on April 1, 2013 on Japanese television.[19] The song was also used as theme song of TV Tokyo's program Sukkiri in May 2013.[20]

The official music video was directed by Japanese director Yusuke Tanaka and premiered on Perfume's YouTube channel in June 2013. It shows Perfume sitting in miniature room, singing the track. Several shots of the group have them holding frames, opening doors and looking through windows, changing each scene once it happens.[21] During the choruses, it has the girls dancing together in a room with confetti and features duplicate figures of the girls every. It ends with the "Magic of Love" title.[21] The video is the group's highest viewed music video on YouTube as of April 2015, with over seven million views to date.[22]

Details adapted from the liner notes of the "Magic of Love" CD single.[6]

• Magic of Love (Music Video) on YouTube