Malamente

"Malamente" (stylised in all caps; officially "Malamente – Cap. 1: Augurio") is a song recorded by Spanish singer and songwriter Rosalía from her second studio album El mal querer (2018). Written by Rosalía and C. Tangana and produced by El Guincho and co-produced by Rosalía herself, it was released on 30 May 2018 through Columbia Records as the album's lead single.

"Malamente"
Single by Rosalía
from the album El Mal Querer
LanguageSpanish
English title"Badly"
Released30 May 2018 (2018-05-30)
Recorded2017
StudioCasa Arte
(El Hierro, Canary Islands, Spain)
GenreFlamenco pop[1]
Length2:29
LabelColumbia
Songwriter(s)
Producer(s)
Rosalía singles chronology
"Aunque es de noche"
(2017)		 "Malamente"
(2018)		 "Pienso en tu mirá"
(2018)
Music video
"Malamente" on YouTube

"Malamente" mixes flamenco with urban and pop music. It received positive reviews,[2] and was nominated for five Latin Grammy Awards, including Song of the Year and Record of the Year, winning for Best Alternative Song and Best Urban Fusion/Performance. Billboard and Pitchfork named it one of the songs that defined the 2010s.[3][4][5] Journalist and writer Leila Cobo included the song in her book La fórmula 'Despacito', which gathers the most emblematic hits of Latin music of the last 50 years. With this release, media dubbed the artist as "Hurricane Rosalía".[6][7][8]

Background and release

At the end of April 2018, Rosalía published a short documentary video to her social media accounts where she talked about her new album. She said: "Everything I have I am leaving it here; I'm in the red, I'm risking a lot. This project is what I've always wanted to do, I've been thinking for a long time about making an album like the one I'm going to release. The flamenco inspiration is still there but, at the same time, it is something else." Three days after the international release of the song "Brillo", composed by herself and in collaboration with Colombian rapper J Balvin, the singer announced in her social networks that she was going to release a new single in the coming days. Finally, on 29 May 2018 she unveiled the release date of this new single, as well as its title.

Composition and lyrics

"Malamente" was written in the island of El Hierro and talks about a toxic relationship and how the woman knew that something wrong was going to happen in her life.[9] The song forms the introductory part of its parent album's narrative arc, which is inspired by the 13th-century Occitan novel Flamenca. The novel revolves around themes of gender violence and tragic romance; how a man falls in love with a woman and, because of jealousy, he locks her up in a tower. In the song, Rosalía narrates that even though everyone is warning her that their relationship is doomed, she will continue with it to the point of getting married.

Critical reception

The American magazine Pitchfork called the singer's voice "a soft liquid velvet" and wrote that "'Malamente' consumes the listener with drums and soft synthesizers that drag you to their world completely".[1] The Guardian commented on the following about the Catalan singer: "Rosalía is the most exciting thing that is going to happen to music this 2018". The single was nominated in five categories at the 2018 Latin Grammys. "Malamente" won two of these awards for Best Alternative Song and Best Urban Fusion/Performance.[10]

In September 2020, Billboard named "Malamente" the 32nd best Latin song of all time and stated that "Rosalía's contemporary, hip hop/electronic take on traditional flamenco was different from anything heard before. Released in tandem with a stunning, provocative video full of imagery and Spanish symbolism, 'Malamente' broke ranks, visually and musically, amalgamating Rosalía's flamenco vocals with loops, beats, and raps, turning every preconception about her country's iconic musical tradition on its head".[5] Also, Pitchfork named "Malamente" the 23rd best song of the 2010s.

Commercial performance

The music video, produced by the audiovisual company Canada, was played more than a million times two days after its release and accumulated two million views for 3 June on YouTube, as well as a million streams on Spotify. The song debuted in the fourth position on the PROMUSICAE musical chart. "Malamente" was certified a Gold Record in Spain in the first week of July, as well as a platinum record in August 2018. Finally, in October of that same year it was certified double platinum. In November, the song reached the second position in the Spanish Song Charts thanks to the album release.

The track was included in many soundtracks of TV shows and movies and has been featured in their respective soundtracks. These include the first season of Elite, the second season of The OA, Euphoria and Good Girls as well as in the soundtrack of the 2019 movie Hellboy.[11][12][13]

Live performances
Rosalía performing a medley of "De aquí no sales" and "Malamente" at the MTV Europe Music Awards 2018.

"Malamente" was performed for the first time at the Sónar music festival, held at the Fira de Montjuïc on 15 June of that year. A couple weeks later, Rosalía presented it again at the Festival Cultura Inquieta held in the city of Getafe, near Madrid. At the end of July, "Malamente" was performed at the Plaza de Quintana in Santiago de Compostela and at Starlite Festival in Marbella, where she opened for Rozalén.[14] On 5 September, the singer served as the opening act for Juanes at the Hollywood Bowl. A week later, Rosalía presented "Malamente" for the first time in Miami to celebrate her five Latin Grammy nominations. At the end of September, Rosalía performed at the Flamenco Biennial in Seville, where she played the theme. On 16 October, the Barcelonian went on the BBC program Later... with Jools Holland, where she sang "Malamente" and "Pienso en tu mirá". A day later, Rosalía offered a concert at the Village Underground in London, where she returned to perform the song for the second time. On 31 October 2018 she performed "Malamente" in front of 11,000 people at a free concert brought by Red Bull at the Plaza de Colón, in Madrid. Two days later she performed the song again at Los 40 Music Awards. On 4 November, Rosalía performed the song at the 2018 MTV Europe Music Awards gala, held in the city of Bilbao.[15] On 11 November, she performed "Malamente" at Casa Patas, Madrid, an iconic place for flamenco artists and lovers. On 15 November, she performed the song at the 2018 Latin Grammys ceremony in Las Vegas.

Music video

The music video for the song was released simultaneously with the single on digital platforms. It was directed and produced by the company Canada, marking the third time that they worked with the Spanish singer after videos for "De plata" and "Aunque es de noche", and filmed simultaneously with the "Pienso en tu Mirá" video.

Marked by its poetic symbolism, the video is considered a "visual poem" interpreted as omens for the failure of a love relationship. The imagery includes a man in a typical Holy Week capirote riding a skateboard with nails, which spawned a certain controversy for its religious implications, or Rosalía riding a motorbike that is bullfought by a man in a white studio set. Other alternated scenes show Rosalía dancing inside the back of a truck or being hit by a car. The music video was filmed between Barcelona, Badalona, Barberà del Vallès and l'Hospitalet de Llobregat and despicts Rosalia in the industrial zone of the city, recreating the constant truck traffic and industries that there are in her hometown Sant Esteve Sesrovires.

"Malamente" was nominated for three UK Video Music Awards out of which won two: Best Pop Video and Best Direction. The video also received nominations for Best Music Video at the Latin Grammy Awards and Video of the Year at the Premio Lo Nuestro 2019.[16][17]

Charts

Certifications
Certifications and sales for "Malamente"
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[25] Platinum 40,000‡
Mexico (AMPROFON)[26] Platinum+Gold 90,000‡
Spain (PROMUSICAE)[27] 5× Platinum 200,000‡
United States (RIAA)[28] Platinum (Latin) 60,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Release dates for "Malamente"
Country Date Format Label
Various 30 May 2018
Columbia
Spain 17 June 2018 Contemporary hit radio
Italy 12 October 2018

References
  1. Blum, Dani. ""Malamente" by Rosalía, Track Review". Pitchfork. Retrieved 28 December 2018. "Malamente" (which translates to "Badly") [...] fuses flamenco with pop, reggaeton and R&B.
  2. "Get to Know Rosalía, the Spanish Singer Giving Flamenco's Age-Old Sound a Bracingly Modern Twist". Pitchfork. Retrieved 19 March 2021.
  3. "The 100 Songs That Defined the 2010s". Billboard. Retrieved 4 December 2019.
  4. "The 200 Best Songs of the 2010s". Pitchfork. 7 October 2019. Retrieved 15 December 2021.
  5. "Hispanic Heritage Month: The 50 Best Latin Songs of All Time". Billboard. 15 September 2020. Retrieved 15 September 2020.
  6. "Cómo el fenómeno Rosalía ha eclipsado a Rosalía la cantante". Vanity Fair (in Spanish). 3 November 2018. Retrieved 19 March 2021.
  7. Reina, Elena (16 November 2018). "Rosalía, el fenómeno más exótico de los Grammy Latinos". El País (in Spanish). ISSN 1134-6582. Retrieved 19 March 2021.
  8. "Why Everybody's Betting Big on Rosalía, the Flamenco Star No One Saw Coming". Billboard. 10 October 2019. Retrieved 19 March 2021.
  9. Canaria, Canarias7 / Las Palmas de Gran (27 November 2018). "Rosalía aclara que 'Malamente' se gestó en El Hierro". www.canarias7.es (in European Spanish). Retrieved 5 June 2020.
  10. Full winners list
  11. "Rosalía: Su éxito en 10+2 películas y series | CINEMAGAVIA |". CINEMAGAVIA (in Spanish). 2 November 2019. Retrieved 19 June 2020.
  12. Taibo, Por Marieta (16 July 2019). "Rosalía aparece en una escena de 'Euphoria'". Cosmopolitan (in European Spanish). Retrieved 19 June 2020.
  13. "Rosalía vuelve a la gran pantalla junto a 'Hellboy'". HOLA USA (in Spanish). 20 May 2019. Retrieved 19 June 2020.
  14. "Rozalén se lleva de viaje por las emociones a su público en el Starlite de Marbella". El Español (in Spanish). 27 August 2021. Retrieved 15 December 2021.
  15. "Nicki Minaj, Halsey and Rosalía Will Perform at the 2018 EMA". mtvema. 19 October 2018. Archived from the original on 19 October 2018. Retrieved 19 October 2018.
  16. Fernandez, Suzette (20 September 2018). "Latin Grammys 2018: Watch All the Best Short-Form Video Nominees". Billboard. Billboard-Hollywood Reporter Media Group. Retrieved 29 September 2018.
  17. Roiz, Jessica (8 January 2019). "Premio Lo Nuestro 2019 Nominations: Natti Natasha, J Balvin, Bad Bunny Lead Nods". Billboard. Retrieved 21 January 2019.
  18. "Rosalía – Malamente" (in Dutch). Ultratip. Retrieved 1 December 2018.
  19. "Rosalía – Malamente" (in French). Ultratip. Retrieved 1 December 2018.
  20. "Top 100 Ecuador – Semana 48 del 2018 – Del 23/11/2018 al 29/11/2018" (in Spanish). National-Report. Archived from the original on 6 December 2018. Retrieved 6 December 2018.
  21. "Top 100 Canciones: Semana 45". Productores de Música de España. Retrieved 14 November 2018.
  22. "Top 100 Venezuela – Semana 8 del 2019 – Del 15/02/2019 al 22/02/2019" (in Spanish). National-Report. Archived from the original on 22 February 2019. Retrieved 22 February 2019.
  23. "Top 100 Songs Annual 2018" (in Spanish). Productores de Música de España. Retrieved 13 May 2022.
  24. "Top 100 Songs Annual 2019" (in Spanish). Productores de Música de España. Retrieved 14 May 2022.
  25. "Brazilian single certifications – Rosalía – Malamente" (in Portuguese). Pro-Música Brasil. Retrieved 18 August 2022.
  26. "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 30 December 2022. Type Rosalía in the box under the ARTISTA column heading and Malamente in the box under the TÍTULO column heading.
  27. "Spanish single certifications". El portal de Música. Productores de Música de España.
  28. "American single certifications – Rosalia – Malamente". Recording Industry Association of America. Retrieved 6 March 2019.
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