Mama Lover

In 2010, Serebro announced they would be developing their second studio album. However, Fadeev announced that member Marina Lizorkina would be leaving the group, due to personal and financial reasons.[3] Serebro were then intended to have a line-up change to replace Lizorkina. They announced that Anastasia Karpova would replace Lizorkina.[3]

Then in the middle of 2009, it was announced the group would release their single "Сладко", indicating the group were in production of their second studio album. After the announcement of their first single following the line-up change, the group released singles "Не время" and "Давай держаться за руки". This is band member Anastasia Karpova's first studio album, while it's the other two members' second.

The album contains some songs from the group's previous album Опиумroz (2009) as well as the EP Избранное (2011). The songs have been re-recorded, as band member Anastasia was not featured on the previous album due to the line-up change. According to the group, they had described it saying "The songs are nice songs, very funny [and] very dance style".[4]

Originally, Mama Lover was scheduled to be released on June 26, 2012, however the album was released on June 19, 2012 by Sony Music Entertainment in Italy. Although it was released early in Italy, the album will be released worldwide on June 26, 2012 by Ego Records.[5] The album is expected to be released in Southeast Asia in July 2012.[6] It is the group's first album to be distributed by a major record label. The artwork of Mama Lover was released. According to band member Elena, she said the album is not to be released worldwide physically, stating: "Today, people, newspapers, programs, TV - everything is completely on the Internet. Releasing discs is already a thing of the past. If you want to hear our new songs, or create your own playlist or CD of the group SEREBRO, please - all our music is on the Internet,".[7]

Throughout the start of the production of Mama Lover, the group have been touring throughout Europe to promote their music and album. During 2009, the group had performed at the New Wave Festival in Latvia. In February 2010, the group performed in Vancouver, Canada for the Olympic Games. The group then played at the Kremlin in Moscow, Russia on 23 June 2010. In September 2010, the group had performed their first solo concert at Czech Republic, where the group gave present gifts to children who reside in social rehabilitation centres. The group had performed their English premiere single "Sexing U" at the MTV Russia Beach Party in August 2010.

In July 2011, the group performed at Europa Plus Live, where they premiered their single "Mama Lover". In June 2012, the group performed at the Rome Gay Village concert, where they had presented custom made condoms by the group.[8] On July 12, 2012, Serebro announced an auctioning of the album for a charity event for a nine-year-old girl named Lisa Kunigel, who has an undiscovered genetic disease. The album was ultimately auctioned for 34,500 Roubles ($1,083.65).[9]

All songs produced by Maxim Fadeev, mixed and recorded by Daniil Babichev.

Notes

• A karaoke version of "Mama Lover" was released on physical CD worldwide, but it doesn't appear to be available for digital download in Italy.[2][13][14]
• "Like Mary Warner", "Song #1", "Why", "Never Be Good" and "Whats Your Problem" are updated with different and more electronic arrangement than the original, while some are also shorted. "Sound Sleep" was edited with some backup vocals by Maxim Fadeev band Oma-Vega [sic?].