Manfest-Varchasva

Manfest-Varchasva is the annual management and cultural festival organized by Indian Institute of Management Lucknow[1] in the third week of January every year. The three-day festival is the biggest B-school festival in Asia,[2] facilitating interaction among B-school students, faculty and corporates. The festival hosts various management competitions, paper presentations, quizzes, debates, case study analysis and interactive industry-student sessions.[3]

IIM Lucknow's Manfest-Varchasva: The Annual Management and Cultural Festival

History

Started in the year 1988 as an inter-IIM debate and quiz competition,[3] Manfest has grown into a major business festival attracting international participants.[4] In 2007, Manfest obtained ISO 9001:2000 certification in event management.[5] Every year, the festival is associated with a theme with the competitions and activities in Manfest designed according to the theme. Some of the themes were 'Corporate Social Responsibility'(2005),[6] 'Sustainable Development: Fuelling the Future'(2009).[7] The 25th edition of Manfest was organized in 2012 with the theme 'Innovate, Implement and Inspire: Build a Legacy'.[8]

Events
Bizquiz: Manfest 2011
The NextCEO: Manfest 2011

The Flagship events of the festival include 'The Next CEO', 'Call for Arms', 'Biz Quiz' and 'Zeus'.[9] The Winners of the competitions were rewarded with placement offers from Tata Administrative Services, Mahindra and Mahindra, Colgate-Palmolive, Accenture, L&T among others.[8][9] The Biz Quiz (Business Quiz) is conducted professionally by renowned quiz masters.[10] The quizzing event is conducted for B-school students as well as corporate participants. The festival also organizes different management workshops by leading industry professionals in the fields like finance, communications, etc.[6] Many business oriented simulation games are conducted including 'C-Trader', the carbon credit trading competition.[11] The 'Biz-Theatre' is a case competition where different companies present cases based on real facts and participants provide solutions to the companies.[12] 'Treatise', started in 2007, is an online debate competition open for undergraduates, post graduates as well as corporates.[13]

CSR based events
The Lucknow City Run: Manfest 2011

Many Corporate Social Responsibility (CSR) events are organized in collaboration with various NGOs and companies. 'Dayita', an online simulation game where participants adopt a village and identify the problems in it.[14] Prerna Social Entrepreneurship Awards are given to entrepreneurs working on socially relevant issues. These awards are initiated in 2009. The Lucknow City Run was started in 2009 to raise awareness for a certain social issue each year. Each year, Lucknow City Run sees thousands of Lucknow residents run for causes such as AIDS Awareness (2010) and Sustainable Living (2011). The event Yajna, started in 2011, is conducted in association with NGOs and corporates. It provides B-school students social entrepreneurship projects to solve. The projects are based in many cities of India.

Leadership summit
Mallika Sarabhai: Srujan, Manfest 2011

Leaders Express includes various talks, conclaves, luncheons, webinars, seminars and panel discussions. In the past, these events have been visited by Jajaira, Dilip Chhabria, Rahul Bose, Mallika Sarabhai, Mahesh Bhatt and S.Ramadorai.[2]

Business Conclaves

There are 2 business conclaves held during Manfest. Business leaders from a specific field discuss sector-specific issues. The conclaves at Manfest 2011 were Srujan - The Creative Arts & Media Conclave, and Arthashaastra - The Finance Leadership Summit.

Anjuman

This is a corporate luncheon, held in partnership with the Industry Interaction Cell of IIM Lucknow, for faculty, business heads, young corporates and students. Key-note speakers present particular topics after which the audience interact with the leaders.

An annual business publication named 'Gravitas' is released during Manfest. It is a collection of essays by leaders, industrialists, economists and policy makers[15] with leaders like Kiran Mazumdar Shaw, Vikram Pandit, R K Pachauri having written exclusively for Gravitas.[16]

Entertainment
Pain of Salvation: First International Rock Performance at an IIM

There are three cultural events spread across the three days of Manfest.

Cultural Nite
An evening dedicated to the exponents of Indian Classical music, conducted in association with SPIC-MACAY, the IIM Lucknow Chapter, it brings with itself every possible flavor of vocal and instrumental Indian Classical Music.

Bollywood Nite
This is a cultural program by Bollywood musicians. Manfest’s Bollywood Nites have been graced by Salim-Sulaiman (2011), Kailash Kher (2010), Kay Kay (2009), Euphoria and Mohit Chauhan (2008)

International Rock Nite
The Rock band ‘Pain of Salvation’ performed in Manfest 2011. A semi-professional rock band competition is also conducted for both originals and cover versions. In Manfest 2011, the winning band opened for Pain of Salvation. There are also a number of non-business informal events organized at Manfest.

Organization

Manfest-Varchasva is organized by the Manfest-Varchasva Core Committee that is selected from within the student body of IIM Lucknow.[6]

References
  1. "IIM Lucknow organises Manfest 2011". Times of India. 4 July 2011. Archived from the original on 26 April 2012.
  2. Virendra Singh Rawat (23 January 2010). "Business leaders to congregate at 'Manfest 2010'". Business Standard. Retrieved 13 July 2012.
  3. "IIM Lucknow's Manfest 2006 begins on January 20". The Hindu. 16 January 2006. Archived from the original on 25 January 2013. Retrieved 5 July 2012.
  4. "IIM Lucknow to host 25th edition of Manfest, Annual International Business Conclave". mbauniverse.com. Retrieved 5 July 2012.
  5. "Manfest 2007 Goes Global With More and More International B-schools Participating". coolavenues.com. Retrieved 5 July 2012.
  6. "Manfest 2005' begins today". The Hindu. 14 January 2005. Archived from the original on 4 February 2005. Retrieved 6 July 2012.
  7. "Online debate marks the launch of Manfest-2009". The Times of India. 11 December 2008. Archived from the original on 3 January 2013. Retrieved 6 July 2012.
  8. "IIM's Manfest from Jan 20". The Times of India. 20 January 2012. Archived from the original on 23 January 2012. Retrieved 14 July 2012.
  9. Swati, Mathur (18 January 2011). "IIM Lucknow fest from Jan 21". The Times of India. Archived from the original on 5 October 2013. Retrieved 14 July 2012.
  10. "Corporates should focus on social responsibility". The Times of India. 18 January 2009. Archived from the original on 3 January 2013. Retrieved 14 July 2012.
  11. Man Mohan, Rai (22 January 2010). "IIM-L's annual Manfest kicks off". The Economic Times. Retrieved 14 July 2012.
  12. "Mega wars, mega prizes at IIM-L fest". The Times of India. 21 January 2007. Archived from the original on 24 March 2012. Retrieved 14 July 2012.
  13. "Online debate marks the launch of Manfest-2009". The Times of India. 11 December 2008. Archived from the original on 3 January 2013. Retrieved 14 July 2012.
  14. "Manfest set to go full throttle". Times of India. Retrieved 14 July 2012.
  15. "BPO awarded for exemplary social work". The Times of India. 17 January 2009. Archived from the original on 3 January 2013. Retrieved 14 July 2012.
  16. "Mango farmers to turn business-minded". The Times of India. 19 January 2011. Archived from the original on 3 January 2013. Retrieved 14 July 2012.

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