Be the Cowboy

In a statement, Mitski said she experimented in narrative and fiction for the album, and said she was inspired by "the image of someone alone on a stage, singing solo with a single spotlight trained on them in an otherwise dark room."[4] She recorded the album with longtime producer Patrick Hyland, and stated that "for most of the tracks, we didn't layer the vocals with doubles or harmonies, to achieve that campy 'person singing alone on stage' atmosphere."[5] She also said the album is about her reconnecting with her feelings: "I had been on the road for a long time, which is so isolating, and had to run my own business at the same time. A lot of this record was me not having any feelings, being completely spent but then trying to rally myself and wake up and get back to Mitski."[6]

Be The Cowboy has been characterized as a "genre-defying"[7] pop,[8] pop-punk,[9] indie rock,[10] art pop,[11] electrowave,[12] disco,[13] and alt-pop[14] record, with elements of rock, chamber pop, funk, synth-pop, punk, techno-surf, country rock, and Eurodisco.[9][15][16][17][18]

The album was made available for pre-order on May 14, 2018, without prior announcement. "Geyser" was released as the lead single from the album on the same day along with a music video directed by Zia Anger, who also directed the music video for "Your Best American Girl" from Puberty 2 (2016).[19] The song was previously performed in 2014 on WNYU Radio and Hampshire College.[20][21] On June 26, Mitski released "Nobody" as the second single alongside a music video directed by Christopher Good which was shot over five days in Kansas City.[22] The third and final single to precede the album, "Two Slow Dancers", was released on August 9.[23]

In support of the album, Mitski embarked on a tour including North American and European legs called Be the Cowboy Tour.[24]

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	8.3/10[25]
Metacritic	87/100[26]
Review scores
Source	Rating
AllMusic	[27]
The A.V. Club	A−[28]
The Guardian	[29]
Mojo	[30]
NME	[31]
Pitchfork	8.8/10[32]
Q	[33]
Rolling Stone	[18]
The Times	[34]
Vice (Expert Witness)	A−[35]

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, Be the Cowboy received an average score of 87, based on 30 reviews, indicating "universal acclaim".[26] Critics praised Mitski's ability to deftly move from the personal lyrics on her previous album Puberty 2 to more conceptual themes. AllMusic writer Marcy Donelson stated that "rather than being a disappointment, Be the Cowboy's point of view provides a brilliant twist, one that channels all the unease, unpredictability, and intuitiveness of Mitski's previous work—even for those who don't take in the lyrics."[27] Laura Snapes similarly commended the album in a review for The Guardian; "Mitski's songwriting trademarks are strong enough to transcend the stylistic revamp – arrangements that are rich without being precious (Pink in the Night), plus her terrifically mordant worldview."[29]

Pitchfork's Quinn Moreland called the album Mitski's greatest to date, stating that "she's never sounded so large, even in the record's quietest moments."[32] Rolling Stone's Will Hermes wrote, "There may be nothing explicitly political in the songs on Be the Cowboy. But there's plenty implicit, from the DIY American mythology of the title, to the way the songs validate voices that are shaky, hurting, irrational, and damaged, while also being smart, wry, powerful, and deserving of love."[18] The A.V. Club critic Katie Rife said, "Although Be The Cowboy sees Mitski fully transformed from her lo-fi beginnings in terms of production, her post-Pixies guitar-rock tendencies still come through strong, albeit now more lush and kaleidoscopic than buzzing and raucous."[28] Sarah Murphy from Exclaim! applauded the album, saying "The album is all the more impressive because her words and music are meticulously calculated, expertly arranged and still filled with feeling."[36]

Credits adapted from the liner notes of Be the Cowboy.[64]

• Mitski – performance
• Patrick Hyland – performance, saxophone solo (on "Remember My Name")
• Philly Phatness – horns (except saxophone solo on "Remember My Name")
  • Thor Espanez
  • Ian Gray
  • Vince Tampio
• Evan Marien – bass (on "Nobody")
• Ted Jensen – mastering
• Ryan Smith – lacquer cutting
• Mary Banas – album design
• Bao Ngo – photography
• Carl Knight – lighting
• Annika White – styling
• Marika Aoki – makeup

• Official website